This course is designed to empower you with all of the right statistical data that can help you make the business case internally for marketing to the LGBT community within your organization. We will look past the surface meaning of the numbers and delve more into how this data plays out tactically as a part of your overall marketing plan.
- Learn why the LGBT community is not monolithic and how thinking so will adversely impact all of your marketing and sales efforts
- Recognize that not all LGBT people are DINKs (dual income, no kids) and why that is a good thing
- Understand the magnitude of LGBT consumer buying power as it relates to the highly sought after big three (3) minority groups who are heavily marketed to
- Understand how to read census data to identify where to spend your marketing dollars
- Brand loyalty trumps all. Learn why would 78% of LGBT adults and their friends would switch to a known LGBT-friendly brand – and how that can be your brand