If you’ve got it, flaunt it: How to be more effective in your LGBT Marketing (Part 5 of 5) - Jenn T. Grace—Book Publisher, Speaker, and Author Skip to the content

If you’ve got it, flaunt it: How to be more effective in your LGBT Marketing (Part 5 of 5)

The last 4 posts in this series have run the gamut of things you can do to help improve your outward appearance to the LGBT community and be more effective. My message in this post is simple – don’t be shy! Far too often large companies, businesses, and individuals – don’t promote themselves enough and flaunt what they’ve earned. The key here is if you’ve earned it. Running about town telling people how great you are for LGBT equality, when you are secretly going against it, is not what I’m talking about.

Whether you’ve won some awesome award from a local LGBT organization or you are helping run the biggest LGBT fundraiser in your area – talk about it. The community needs to know you are active, so whether that is you being recognized because you did something great or because you are truly an active part of the local LGBT community – talk about it.

There are many ways you can be more effective with your LGBT marketing but it always comes down to two basic principals – you must be authentic and transparent. Those two will always trump everything else you are doing.

If you liked this post, please enjoy the others in this series:

Tailoring Your Message: How to be more Effective in your LGBT Marketing (Part 1 of 5)
The Art of Being Subtle: How to be more Effective in your LGBT Marketing (Part 2 of 5)
It’s Time to be Inclusive: How to be more Effective in your LGBT Marketing (Part 3 of 5)
Stereotypes are a Losing Battle: How to be more Effective in your LGBT Marketing (Part 4 of 5)
If you’ve got it, flaunt it: How to be more Effective in your LGBT Marketing (Part 5 of 5)

About Jenn T. Grace

Jenn T. Grace (she/her/hers) is an award-winning author and founder and CEO of Publish Your Purpose (PYP), the acclaimed hybrid publisher of non-fiction books. Jenn has published nearly 200 books written by thought leaders, visionaries, and entrepreneurs who are striving to make a difference. Jenn T. Grace’s work elevates and amplifies the voices of others—especially marginalized groups who are regularly excluded from traditional publishing.

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