The difference between an Advocate and an Activist
I previously posted about the difference between an Ally and Advocate because it became apparent that not everyone knew what the difference was. In this post, I’d like to address two more similar words, Advocate and Activist. While researching my previous topic of ally and advocate I had troubles locating any …
Read MoreWhat exactly is an LGBT chamber of commerce?
In day to day interactions with people I’ve come to find that many do not know what a chamber of commerce is or what a chamber of commerce does. I’m noticing that I may just live in a bubble where I make assumptions that everyone just knows what a chamber …
Read MoreRemind me again what a DINK is…
One of the early terms I remember very clearly when I took my first marketing class in college was DINK. If you are a marketing person and you are reading this chances are you are very familiar with what a DINK is. For those of you who don’t know what …
Read MoreHow I Made the Business Case for LGBT
My personal mission and goal is to educate you on how to properly market to the lesbian, gay, bisexual and transgender (LGBT) market. As cliche as the old School House Rocks expression is “Knowledge is Power.” (Who didn’t love that show?) The purpose of my postings is to fully engage and …
Read More#73: What you need to know about the Human Rights Campaign, Corporate Equality Index
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http://traffic.libsyn.com/jenntgrace/epi-73-gay-business-marketing-hrc-corporate-equality-index-replay-of-episode-53.mp3 Podcast: Play in new window Subscribe: RSS Hey all – this episode is a re-airing of episode 53, so if you already heard episode 53, come back for a new episode in episode 74! In today’s episode I cover a few topics. The first is I answer a listener …
Read MoreStorytelling with Selisse Berry for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/063013_SelisseBerry.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Selisse Berry of Out & Equal Workplace Advocates San Francisco, California Links mentioned: Out & Equal Workplace Advocates Update: The 2014 Out & Equal Workplace Summit is in San Francisco, CA from November 3rd through November 6th. Click here for more details. …
Read More#59: Does your business sell to Corporations? If yes, then listen up! [Podcast]
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http://traffic.libsyn.com/jenntgrace/gay-business-marketing_epi-59_Heather_Cox_Certify-My-Company.mp3 Podcast: Play in new window Subscribe: RSS Listen to this great (and entertaining) interview with Heather Cox as we discuss – • Supplier Diversity • LGBT Business Certification • Certification as a marketing tool • Buying from each other I had a chance to sit down with Heather Cox …
Read MoreTips and Techniques for Successfully Marketing to the LGBT Community
If you have found this blog post then it means we have at least one thing in common; you are looking into marketing to the lesbian, gay, bisexual and transgender (LGBT) community and I am the one who can help teach you what you need to know. This blog contains …
Read More#58: Is Authenticity in the Workplace Dead? [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi-58-gay-business-marketing-is-authenticity-dead.mp3 Podcast: Play in new window Subscribe: RSS Welcome to the podcast! Today’s podcast episode is going to be a dive into the archives going back to episode #19. I’ve been very busy and haven’t had a chance to record a brand new podcast, however I do talk about my …
Read MoreDeveloping Partnerships within the LGBT Community
In the blog post titled “Internally Communicating LGBT Marketing Strategies to your Employees” we covered a few critical areas. We touched upon the topics of external perception versus internal perception, we discussed the value of employee resource groups (ERGs) within your organization and I also demonstrated a real life example …
Read MoreWhat’s the business impact of ridiculous proposed laws across America?
A few years back I was in a Facebook conversation with a friend about the ridiculous nature of Arizona’s Senate Bill 1062. I was so intrigued by her comments that I told her to head over to my Facebook page and post there so we could get the conversation going with other people …
Read MoreDo LGBT people really care about what companies are doing for their LGBT employees?
In previous blog posts I’ve discussed the two critical factors in effective LGBT marketing – the fact that you need to be authentic and be transparent. I explained that to have a truly successful LGBT marketing campaign you must embrace both of these core principles because LGBT consumers are savvy. …
Read MoreWhat do the Great Depression and LGBT equality have in common?
In many past blog posts the concept of generational differences within the LGBT community have come up. I’ve never delved deeper into it for a lack of a good way to compare and contrast the generations. In a post I wrote about the term Queer, the generational difference came up. …
Read MoreDOMA, and ENDA and Prop 8, oh my!
A few years back there was a lot of buzz around the Supreme Court’s repeal of Section 3 of DOMA, the media was atwitter with acronyms and buzzwords that left even some in the LGBT community scratching their heads. To save you the time of researching each one, I’ll explain to you …
Read More#010: Expert Interview with Justin Nelson, National Gay & Lesbian Chamber of Commerce (NGLCC) [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_Episode010_Justin_Nelson_NGLCC.mp3 Podcast: Play in new window Subscribe: RSS Listen to Justin Nelson, co-founder of the National Gay & Lesbian Chamber of Commerce (NGLCC), share valuable insights on business and equality. I had a chance to talk with him and get his inspiring answers to the set of questions below. Listen …
Read MoreAlly versus Advocate: What’s the difference?
In this post I would like to talk about the differences between an ally to the lesbian, gay, bisexual and transgender (LGBT) community and an advocate for the LGBT community. It hadn’t occurred to me that some may confuse the two until recently. I had a conversation recently and in it …
Read MoreWhat happens when you assume the gender of one’s spouse?
In the past, LGBT people were not at the forefront of society like we are today. It just wasn’t talked about. Now, LGBT rights and equality is something everyone is talking about. Democrats, Republicans and everyone in between is talking about it. Some in a positive way and others in …
Read MoreDon’t assume that because your co-worker is gay that they have ‘gaydar’
By now you may know that I pull the content I write about from recent interactions I’ve had. There never seems to be a shortage of information to write about in terms of educating people on how to do business with the LGBT community in a non-offensive way. This blog comes …
Read MoreComing Out in Business: What we can learn from Jodie Foster
Sometimes as I sit down to write this blog all I can think is ‘wow.’ That is what I thought when I watched and re-watched Jodie Foster’s brilliant acceptance speech for the Cecil B. DeMille Award for lifetime achievement at the Golden Globes a few years back and I knew I had …
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