How to build a simple LGBT outreach plan (A 5 Part Series)
Marketing to the lesbian, gay, bisexual and transgender (LGBT) community requires a plan. Positioning yourself as the go-to person for the community in regards to business transactions requires a strategy and a plan as well. You have to be logical in your approach. You can’t just put a rainbow sticker …
Read More#61: Marriage Equality has arrived…. but the work is far from done! [Podcast]
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http://traffic.libsyn.com/jenntgrace/episode_61_Marriage-Equality-Has-Arrived-But-The-Work-Is-Far-From-Done.mp3 Podcast: Play in new window Subscribe: RSS Wow – don’t we have a lot to celebrate! Before I get into our topic of celebration and marriage equality and what’s next – I want to say THANK YOU to the 5,000+ new listeners who enjoyed episodes during the month of …
Read MoreGet SMART about your progress: How to build a simple LGBT outreach plan (Part 5 of 5)
This is part 5 of 5 of the 5 part series of How to build a simple LGBT outreach plan. Wow, we are finally at the conclusion of the 5 part series about How to build a simple LGBT outreach plan. I have enjoyed covering the 5 parts of creating an effective …
Read MoreBuild meaningful relationships first: How to build a simple LGBT outreach plan (Part 4 of 5)
This is part 4 of 5 of the 5 part series of How to build a simple LGBT outreach plan. Thanks for checking out part 4 of 5 of the How to build a simple LGBT outreach plan. This has been such a great series of posts to write for you. …
Read MoreHow do I become more involved?: How to build a simple LGBT outreach plan (Part 3 of 5)
This is part 3 of 5 of the 5 part series of How to build a simple LGBT outreach plan. Thanks for stopping by to read part 3 of 5 on How to build a simple LGBT outreach plan. We first discussed the 5 questions to ask yourself to help create a …
Read MoreWhy are you better than your competitors? (Part 2 of 5)
This is part 2 of 5 of the 5 part series of How to build a simple LGBT outreach plan. This is the second post in a 5 part series. The first post was titled “How to build a simple LGBT outreach plan,” if you haven’t checked that one out, go back …
Read MoreWho is your ideal audience?: How to build a simple LGBT outreach plan (Part 1 of 5)
This is part 1 of 5 of the 5 part series of How to build a simple LGBT outreach plan. We are going to do a deep dive into defining your target market. In a post titled “How to build a simple LGBT outreach plan” we discussed 5 questions to ask yourself to …
Read MoreIf you’ve got it, flaunt it: How to be more effective in your LGBT Marketing (Part 5 of 5)
The last 4 posts in this series have run the gamut of things you can do to help improve your outward appearance to the LGBT community and be more effective. My message in this post is simple – don’t be shy! Far too often large companies, businesses, and individuals – don’t promote themselves …
Read MoreStereotypes are a Losing Battle: How to be more Effective in your LGBT Marketing (Part 4 of 5)
This is part 4 of 5 of the 5 part series of How to be more Effective in your LGBT Marketing. We are going to talk about how stereotypes are a losing game. Stereotypes are just plain bad news and you are damned if you do damned if you don’t, so …
Read MoreIt’s Time to be Inclusive: How to be more Effective in your LGBT Marketing (Part 3 of 5)
This is part 3 of 5 of the 5 part series of How to be more Effective in your LGBT Marketing. Understanding how to put together an effective advertisement for your LGBT marketing can be tricky. We are going to talk about knowing when the right time to be inclusive in …
Read MoreThe Art of Being Subtle: How to be more Effective in your LGBT Marketing (Part 2 of 5)
This is part 2 of 5 of the 5 part series of How to be more Effective in your LGBT Marketing. Understanding how to put together an effective advertisement for your LGBT marketing can be tricky. We are going to talk about the Art of Being Subtle. When creating ads …
Read MoreTailoring Your Message: How to be more effective in your LGBT Marketing (Part 1 of 5)
This is part 1 of 5 of the 5 part series of How to be more effective in your LGBT Marketing. Tailoring your message is one of the key things you must do to have success in your LGBT outreach. In my book “No, wait… You do look gay! The 7 …
Read MoreHow to be more Effective in your LGBT Marketing (A 5 part series)
Understanding how to put together an effective advertisement for your LGBT marketing can be tricky. There are a lot of factors at play. Below are my 5 tips to help you be more effective. Tailor your message If you are reaching out to the LGBT community, you need to …
Read MoreWhat is your ‘why’? How to create your story. Part 3 of 3
This post is the final installment of my”What is your why?” series. In the previous 2 posts in the series we’ve been covering reasons why the LGBT community matters to you. In the very first blog post I explained to you that the very first question I ask any potential customer is “Why do you …
Read MoreWhat is your ‘why’? A poor why is a dead end. Part 2 of 3
This post is part 2 of a 3 part series that explores the reason why you are interested in marketing to the LGBT community. In part 1 I gave you a few things to think about and even provided a worksheet to help you through the process. You can go back and …
Read MoreWhat is your ‘why’? Why do you want to market to the LGBT community? Part 1 of 3
The past few years have been years of creation for me. I’ve written and published 2 books, which you can find here, and I created a series of online products to help you master your communications and marketing skills when working with the LGBT community. During this process I had a …
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