Business, LGBT, Marketing to the LGBT Community, You Might - Business Owner, You Might - Marketing Tips, You Might - Plan to Reach

How to build a simple LGBT outreach plan (A 5 Part Series)

Marketing to the lesbian, gay, bisexual and transgender (LGBT) community requires a plan. Positioning yourself as the go-to person for the community in regards to business transactions requires a strategy and a plan as well. You have to be logical in your approach. You can’t just put a rainbow sticker …

Business, Certification, LGBT, LGBT Questions from a Friend..., Supplier Diversity Initiatives, You Might - Business Owner

Are there small business resources for LGBT business owners?

As part of this blog I get the great pleasure of answering a question from a blog reader like you. This question comes from an exchange I had with a follower on Twitter. This person was looking for ideas and topics that would be helpful for small business owners, “Are there small business …

LGBT, You Might - Business Owner, You Might - Marketing Tips

Are you on Twitter? Knock it off with the Auto Direct Messages already

Are you on Twitter? Do you enjoy your time on Twitter? Are you annoyed by the barrage of spam coming your way from auto Direct Message’s (aka DM’s)? Yeah, me too. In this post I want to talk about why your auto DMing people is damaging your social reputation. I …

Business, Can I really ask her that?, Certification, You Might - Business Owner, You Might - Workplace Equality

The difference between an Advocate and an Activist

I previously posted about the difference between an Ally and Advocate because it became apparent that not everyone knew what the difference was. In this post, I’d like to address two more similar words, Advocate and Activist. While researching my previous topic of ally and advocate I had troubles locating any …

Business, LGBT, Marketing to the LGBT Community, You Might - Business Owner, You Might - Marketing Tips

4 ways an RSS feed can help you become an industry expert

Part of what I try to accomplish within this blog is to share with you things that I feel can help improve your marketing efforts towards the lesbian, gay, bisexual and transgender (LGBT) community. In this post I’d like to introduce you to RSS feeds. A few years ago I made the decision …

Business, LGBT, Marketing to the LGBT Community, You Might - Business Owner, You Might - Marketing Tips

The benefits of a strong "Call-to-Action"

In this post I’d like to talk about calls-to-action. This has come up in a myriad of conversations lately and it seems appropriate to talk about it here. I previously recorded a podcast episode that you can click here to listen to where I talked a great deal about calls to action and …

Business, Marketing to the LGBT Community, You Might - Business Owner, You Might - Marketing Tips

The rule of thirds for your social media strategy

Have you heard of the rule of thirds before? Perhaps you’ve heard of it from a photographers perspective? That’s where I first learned the term. In photography terms the rule of thirds helps you frame out your shot in the most interesting way. Rather than having your subject portrayed in …

LGBT, Marketing to the LGBT Community, You Might - Business Owner, You Might - Marketing Tips

Why is brand loyalty so important in the LGBT community?

So this topic is about brand loyalty within the lesbian, gay, bisexual and transgender (LGBT) community. At a networking event I participated in an exercise where we had to teach our groups something interesting about our business. I threw out some jarring statistics about the LGBT community to get the conversation …

Business, Community, LGBT, Non-Profits, You Might - Business Owner, You Might - Non Profit, You Might - Workplace Equality

What exactly is an LGBT chamber of commerce?

In day to day interactions with people I’ve come to find that many do not know what a chamber of commerce is or what a chamber of commerce does. I’m noticing that I may just live in a bubble where I make assumptions that everyone just knows what a chamber …

Business, Communications, Guest Post, LGBT, Marketing to the LGBT Community, You Might - Business Owner, You Might - Etiquette

The Exact Wrong Way to Communicate with Prospective Gay Clients.

A quick note from Jenn – When my dear friend and colleague Diane reached out to me upset with what she had just read I was empathetic. However, rather than voice my thoughts on the matter I invited her to share her thoughts and opinion here on my blog. It …

Business, Communications, LGBT, Marketing to the LGBT Community, You Might - Business Owner, You Might - Marketing Tips, You Might - Workplace Equality

Remind me again what a DINK is…

One of the early terms I remember very clearly when I took my first marketing class in college was DINK. If you are a marketing person and you are reading this chances are you are very familiar with what a DINK is. For those of you who don’t know what …

Business, LGBT, Marketing to the LGBT Community, You Might - Business Owner, You Might - Workplace Equality

How I Made the Business Case for LGBT

My personal mission and goal is to educate you on how to properly market to the lesbian, gay, bisexual and transgender (LGBT) market. As cliche as the old School House Rocks expression is “Knowledge is Power.” (Who didn’t love that show?) The purpose of my postings is to fully engage and …

Becoming an Author, Informational, Podcast, Podcast Episodes, You Might - Business Owner, You Might - More Info, You Might - Podcasts

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