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CategoryYou Might - Business Owner

How to build a simple LGBT outreach plan (A 5 Part Series)

Marketing to the lesbian, gay, bisexual and transgender (LGBT) community requires a plan. Positioning yourself as the go-to person for the community in regards to business transactions requires a strategy and a plan as well. You have to be logical in your approach. You can’t just put a rainbow sticker …

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#84: Build Your Personal Brand by Learning from the Experts [Podcast]

http://traffic.libsyn.com/jenntgrace/Epi84-Build_your_personal_brand_by_learning_from_the_experts.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T. Grace – Episode 84 – Build Your Personal Brand by Learning from the Experts Thank you for tuning in to episode 84 of the podcast! We are gearing up for some great things coming soon so …

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#82: How to Impact 1 Million LGBT People [Podcast]

http://traffic.libsyn.com/jenntgrace/Epi82-How-to-Impact-1-Million-LGBT-People.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T. Grace – Episode 82 – How to Impact 1 Million LGBT People Thank you for tuning in to episode 82 of the podcast. In this episode I discuss a small mindset shift that I’ve had over …

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#81: Growing Your LGBT Business with Kimberly Vaughan [Podcast]

http://traffic.libsyn.com/jenntgrace/Epi81-Growing-LGBT-Business-with-Kimberly-Vaughan.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T. Grace – Episode 81 – Growing Your LGBT Business with Kimberly Vaughan Thank you for tuning in to episode 81 of the podcast! You may have noticed that I’ve rebranded the podcast to ‘Professional Branding for …

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#80: Fast Track to Business Growth with Michael Mapes [Podcast]

http://traffic.libsyn.com/jenntgrace/Epi80-Fast-Track-to-Business-Growth-with-Michael-Mapes.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 80 – Fast Track to Business Grown with Michael Mapes Thank you for tuning in to episode 80 of the podcast! In this episode I had the pleasure of speaking with Michael Mapes …

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#79: Women & LGBT Entrepreneurship Dissected with Guest Jennifer Brown [Podcast]

http://traffic.libsyn.com/jenntgrace/epi-79_Women__LGBT_Entrepreneurship_Dissected_with_Guest_Jennifer_Brown.mp3 Podcast: Play in new window Subscribe: RSS Episode 79 is a rebroadcast of one of the first – and most interesting – podcast interviews I’ve had the pleasure of doing. I had the opportunity to sit down with Jennifer Brown for an honest and thought provoking conversation. We were …

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#78: The 6 Steps to using Content Marketing to create your Personal Brand [Podcast]

http://traffic.libsyn.com/jenntgrace/epi_78_6-content-marketing-tips-to-develop-your-personal-brand.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 78 – The 6 Steps to using Content Marketing to create your Personal Brand Thank you for tuning in to episode 78 of the podcast. In this episode I’m discussing the 6 steps …

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#76: Standing Out and Reinventing Yourself with Guest Dorie Clark [Podcast]

http://traffic.libsyn.com/jenntgrace/epi_76_StandingOut-and-ReinventingYourself-with-DorieClark.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 76 – Standing Out and Reinventing Yourself with Guest Dorie Clark Thank you for listening to episode 76 of the podcast. In this episode I had the privilege of speaking to Dorie Clark, …

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#75: Planning for 2016 – Will you Become an Author This Year? [Podcast]

http://traffic.libsyn.com/jenntgrace/epi_75_Planning-for-2016-will-you-become-an-author-this-year.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 75 – Planning for 2016 – Will you become an author this year_ Thank you for tuning into episode 75 of my podcast – and the first episode of 2016! In this episode …

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#74: The LGBT Events in 2015 that have Changed History w/ Sam McClure [Podcast]

http://traffic.libsyn.com/jenntgrace/episode-74-The-LGBT-Events-in-2015-that-have-Changed-History-with-Sam-McClure.mp3 Podcast: Play in new window Subscribe: RSS Thank you for listening to episode 74 of the podcast, my final episode of the year. In this episode I speak to Sam McClure, Senior Vice President of NGLCC. Some of you may recognize Sam’s name, as I also had the opportunity …

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#72: How Does Confidence Impact Your LGBT Marketing Approach? [Podcast]

http://traffic.libsyn.com/jenntgrace/episode_72_How-Does-Confidence-Impact-Your-LGBT-Marketing-Approach.mp3 Podcast: Play in new window Subscribe: RSS Today we are talking about how confidence impact your LGBT marketing approach. I’m bringing this question to you because I’ve had two conversations with prospective clients in the last couple of weeks, and both of them – with two very different businesses …

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#68: Michele Wierzgac | Keynote speaker, leadership guru, and author of “The Talking Stick According To Michele: A Guide For Reflecting On Your Personal Brand” [Podcast]

http://traffic.libsyn.com/jenntgrace/episode_68_michele_wierzgac.mp3 Podcast: Play in new window Subscribe: RSS Thanks for joining me for episode #68 of the podcast. My guest today is Michele Wierzgac, who I’m so glad shared her story with me and now you. Michele’s journey is an interesting one; from the volleyball court to the main stage …

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#64: Expert Interview with Bryce Summers, Author of Queer Sense [Podcast]

http://traffic.libsyn.com/jenntgrace/Episode_64_with_Bryce_Summers_author_of_Queer_Sense.mp3 Podcast: Play in new window Subscribe: RSS Links mentioned in today’s episode: Sci Fi Horror Books | Gay Fiction Novels Listen to the episode by clicking the play button below.   A short bio about Bryce Summers: Bryce Bentley Summers is a psychologist, fiction novelist, and founder of Queer …

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Internally Communicating LGBT Marketing Strategies to your Employees

In the blog post titled “Marketing to the LGBT Community” I pointed out two critical components for effectively targeting the lesbian, gay, bisexual and transgender (LGBT) community. Authenticity and transparency. These two core principles are paramount when targeting the LGBT community because many LGBT consumers are more aware of LGBT …

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#59: Does your business sell to Corporations? If yes, then listen up! [Podcast]

http://traffic.libsyn.com/jenntgrace/gay-business-marketing_epi-59_Heather_Cox_Certify-My-Company.mp3 Podcast: Play in new window Subscribe: RSS Listen to this great (and entertaining) interview with Heather Cox as we discuss – • Supplier Diversity • LGBT Business Certification • Certification as a marketing tool • Buying from each other I had a chance to sit down with Heather Cox …

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#57: Expert Interview – Marketing Tips for Reaching Lesbians [Podcast]

http://traffic.libsyn.com/jenntgrace/epi-57-ebone-belle-marketing-to-lesbians_1.mp3 Podcast: Play in new window Subscribe: RSS In this episode of the podcast I talk with Ebone Bell – founder and managing editor of Tagg Magazine. If you have been looking to market to the lesbian community but haven’t been certain on where to start, this podcast will point …

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#56: The fastest way to grow your LGBT (or allied) business that you’ve been overlooking [Podcast]

http://traffic.libsyn.com/jenntgrace/gay-business-epi-56-growth-opportunities-for-your-lgbt-or-allied-business.mp3 Podcast: Play in new window Subscribe: RSS   Today’s podcast episode is going to cover the ripple effect that supplier diversity opportunities can have on ​your​ business, whether or you are part of the LGBT community or an ally to the LGBT community. It doesn’t matter if you are …

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#52: Learn how to achieve Peak Performance in your Business & Marketing! [Podcast]

http://traffic.libsyn.com/jenntgrace/epi-52-learn-how-to-be-a-peak-performer-in-your-business-and-marketing_1.mp3 Podcast: Play in new window Subscribe: RSS In today’s episode of the podcast you will hear an interview I did with my friends over at the Peak Performance Podcast, Mike & Maria Keiser. Their show is “about everything having to do with being a Peak Performer.  We discuss high …

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#41: Expert Interview with Jeff Berger [Podcast]

http://traffic.libsyn.com/jenntgrace/epi_41_interview_jeff_berger_national-association-of-gay-lesbian-real-estate-professionals.mp3 Podcast: Play in new window Subscribe: RSS   I had the great pleasure of talking with Jeff Berger on today’s podcast.  Jeff is the founder of the National Association of Gay & Lesbian Real Estate Professionals (NAGLREP) and shared some great insights on more effective marketing to the LGBT …

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Developing Partnerships within the LGBT Community

In the blog post titled “Internally Communicating LGBT Marketing Strategies to your Employees” we covered a few critical areas. We touched upon the topics of external perception versus internal perception, we discussed the value of employee resource groups (ERGs) within your organization and I also demonstrated a real life example …

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