Marketing to the LGBT Community Archives - Page 2 of 3 - Jenn T. Grace—Book Publisher, Speaker, and Author Skip to the content
CategoryMarketing to the LGBT Community

#45: Expert Interview with Amy Mayes of Amy Mayes Photography [Podcast]

http://traffic.libsyn.com/jenntgrace/Epispode_45_Gay-Business-Marketing_with_Amy-Mayes-Photography.mp3 Podcast: Play in new window Subscribe: RSS I am so pleased to present you with today’s podcast interview with Amy Mayes of Amy Mayes Photography. She is a brilliant photographer and an LGBT Rights Activist. She shares many great insights on being an ally to the LGBT community and …

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#44: Expert Interview with Re Perez [Podcast]

http://traffic.libsyn.com/jenntgrace/episode-44-gay-business-and-marketing-made-easy-re-perez.mp3 Podcast: Play in new window Subscribe: RSS I had a chance to recently sit down with Re Perez of BRANDING FOR THE PEOPLE. I’ve known of Re for a couple of years through our mutual relationship with the National Gay & Lesbian Chamber of Commerce. At this past conference …

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#43: Interview with LGBT travel & tourism expert, Colin Sines [Podcast]

http://traffic.libsyn.com/jenntgrace/episode-43-gay-business-and-marketing-made-easy-with-lgbt-travel-tourism-market-expert-colin-sines.mp3 Podcast: Play in new window Subscribe: RSS Today’s episode was so much fun. I had a chance to sit down and speak with Colin Sines who wears many hats, all of which come back to LGBT marketing specifically in the area of travel and tourism. Colin and I met last …

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If you’ve got it, flaunt it: How to be more effective in your LGBT Marketing (Part 5 of 5)

The last 4 posts in this series have run the gamut of things you can do to help improve your outward appearance to the LGBT community and be more effective. My message in this post is simple – don’t be shy! Far too often large companies, businesses, and individuals – don’t promote themselves …

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#41: Expert Interview with Jeff Berger [Podcast]

http://traffic.libsyn.com/jenntgrace/epi_41_interview_jeff_berger_national-association-of-gay-lesbian-real-estate-professionals.mp3 Podcast: Play in new window Subscribe: RSS   I had the great pleasure of talking with Jeff Berger on today’s podcast.  Jeff is the founder of the National Association of Gay & Lesbian Real Estate Professionals (NAGLREP) and shared some great insights on more effective marketing to the LGBT …

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#40: Are we going to get to #1 on the Amazon Best Seller List? It’s book launch time! [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM-epi-40-book-launch-of-no-wait-you-do-look-gay.mp3 Podcast: Play in new window Subscribe: RSS This week’s podcast is all about my virtual book launch. A much shorter episode than usual, that is filled with so much love and gratitude to you the listener and reader. I really appreciate you! 🙂 Now through Friday is the virtual launch of my …

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#38: Storytelling with Stacy Morataya-Pilkington [Podcast]

http://traffic.libsyn.com/jenntgrace/gbm-ep-38-interview-with-stacy-7-21-2014.mp3 Podcast: Play in new window Subscribe: RSS In this new podcast, I had the pleasure of interviewing a close friend and colleague on the show. I lovingly refer to her as an operational genius, but you can just call her Stacy (Morataya-Pilkington). This interview covers many topics and her …

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#37: The 7 Mistakes Preventing you from Selling to the $830 Billion LGBT Market [Podcast]

http://traffic.libsyn.com/jenntgrace/gbm-ep-37-no-wait-you-do-look-gay-7-4-2014.mp3 Podcast: Play in new window Subscribe: RSS In this podcast I proudly discuss my newest project, which is my 2nd book. I give insider info on the book and share how you can buy books in bulk and get some amazing bonuses! Listen to learn more!   Play the …

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Developing Partnerships within the LGBT Community

In the blog post titled “Internally Communicating LGBT Marketing Strategies to your Employees” we covered a few critical areas. We touched upon the topics of external perception versus internal perception, we discussed the value of employee resource groups (ERGs) within your organization and I also demonstrated a real life example …

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#36: Storytelling with Dina & Dom of Teazled LGBT Greeting Cards [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_epi36-Dina-Dom-Teazled.mp3 Podcast: Play in new window Subscribe: RSS This podcast interview is with Dina & Dom, founders of Teazled Greeting Cards, which is a company that focuses exclusively on creating cards for LGBT people and families. We talk about our families, how they came to founding their company and many …

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#33: Storytelling with Christin Mell [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_Epi_33_Christin-Mell-Tello-Films.mp3 Podcast: Play in new window Subscribe: RSS I am pleased to bring you a fun episode of the Gay Business & Marketing Made Easy podcast! Today we talk with Christin Mell, the co-founder and CEO of tello Films. We discuss her film making calling at an early age, what …

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#32: Storytelling with Mary Malia [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_Epi_032_Mary-Malia.mp3 Podcast: Play in new window Subscribe: RSS This podcast interview is with the Gay Girl Dating coach Mary Malia. We cover all sorts of things in this podcast but really dive deep into the marketing concepts that can effectively reach a lesbian audience. We had a great conversation and …

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#30: Storytelling with Kathy Borkoski [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_Epi-30_Kathy-Borkoski.mp3 Podcast: Play in new window Subscribe: RSS So we are talking to Kathy Borkoski today who in my opinion is the true definition of an entrepreneur. She focuses on building solutions to problems business owners face. We connected because I was researching proposal software for a client and previous …

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What’s the business impact of ridiculous proposed laws across America?

A few years back I was in a Facebook conversation with a friend about the ridiculous nature of Arizona’s Senate Bill 1062. I was so intrigued by her comments that I told her to head over to my Facebook page and post there so we could get the conversation going with other people …

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#29: The Top 8 LGBT News Stories of February and Why They Matter [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_Epi_029-8-great-things-in-3-weeks.mp3 Podcast: Play in new window Subscribe: RSS In the last episode of the podcast I made mention that the media is the gift that keeps on giving these days. There is so much going on for LGBT equality its hard to keep up with. Today I am going to …

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#28: Storytelling with Leanne Pittsford [Podcast]

http://traffic.libsyn.com/jenntgrace/Episode_028_Leanne-Pittsford.mp3 Podcast: Play in new window Subscribe: RSS So we are talking to Leanne Pittsford today who is a woman of many titles – she is an entrepreneur, risk taker and a queer and women’s rights leader. She is also the CEO & founder of Start Somewhere, which helps organizations …

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#26: Storytelling with Kristen Kavanaugh [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_026_Kristen-Kavanaugh.mp3 Podcast: Play in new window Subscribe: RSS Welcome to episode #26 of the Gay Business & Marketing Made Easy Podcast! You’ll note that I made a few changes to the podcast artwork to the left here. Rather than calling my interviews ‘Expert Interviews’ I have changed it to ‘Storytelling …

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Is asking someone “So, what’s your disability?” similar to asking “So, are you a lesbian?”

For the few years I have written blog posts that are related to effective communications with the LGBT community (and it’s turned into so much more! I’m not sure all of you are aware that this blog actually started off called “LGBT Questions from a Friend,” and I was answering questions from friends and …

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#022: Expert Interview with Joanne Sprague

http://traffic.libsyn.com/jenntgrace/GBM_Episode_022_JoanneSprague-FriendFactor.mp3 Podcast: Play in new window Subscribe: RSS Have a listen to episode #22 of the Gay Business & Marketing Made Easy podcast! You’ll hear the story of Joanne Sprague, the Re-Founder & CEO of Friendfactor the “LGBT Rights Organization for Straight Friends.” Listen to the podcast, and sign up …

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#019: Authentic Gay Marketing: Why Authenticity Matters… [Podcast]

http://traffic.libsyn.com/jenntgrace/Episode_19_Authentic_Gay_Marketing.mp3 Podcast: Play in new window Subscribe: RSS After hearing so much chatter about the CEO of Barilla Pasta and his anti-gay remarks, I have my own thoughts on this. I take a different angle than you may expect and share it all in today’s podcast.         …

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#014: Expert Interview with Mike Brooks, Nuclear Chowder Marketing [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_Episode014_MikeBrooks.mp3 Podcast: Play in new window Subscribe: RSS Listen to this interview with small business internet marketing expert, Mike Brooks. We talk about knowing your target market, the advantages of Facebook and much, much more! Below are the items mentioned in this episode of the podcast: Nuclear Chowder Marketing Nuclear …

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#013: Marriage Equality & Marketing [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_Episode_013.mp3 Podcast: Play in new window Subscribe: RSS In this episode of the Gay Business & Marketing Made Easy Podcast we talk about the implications DOMA, ENDA and Prop 8 all have on your marketing efforts within your business. Marriage Equality is here for many so you’ll learn how to …

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Sam McClure Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_060413_SamMcClure.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Sam McClure of the National Gay & Lesbian Chamber of Commerce Washington D.C. Links mentioned in the show: National Gay & Lesbian Chamber of Commerce (NGLCC) NGLCC National Business & Leadership Conference But You Don’t Look Gay… Green Eggs …

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#011: Diversity & Inclusion and Business Opportunities, Oh My! [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_011_InclusionBusinessOpportunities.mp3 Podcast: Play in new window Subscribe: RSS In this episode of the podcast we talk about the shift from diversity to inclusion. We discuss supplier diversity and the many opportunities it presents for your business. And we talk about multiple ‘wins of the week’ for both my business and several …

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#010: Expert Interview with Justin Nelson, National Gay & Lesbian Chamber of Commerce (NGLCC) [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_Episode010_Justin_Nelson_NGLCC.mp3 Podcast: Play in new window Subscribe: RSS Listen to Justin Nelson, co-founder of the National Gay & Lesbian Chamber of Commerce (NGLCC), share valuable insights on business and equality. I had a chance to talk with him and get his inspiring answers to the set of questions below. Listen …

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#009: Online Marketing Tips & Tricks [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_009_OnlineMarketingTips.mp3 Podcast: Play in new window Subscribe: RSS In this episode of the Gay Business & Marketing Made Easy Podcast I give you an inside look at the upcoming ‘30 Days – 30 Voices – Stories from America’s LGBT Business Leaders’ podcast project that goes live on June 1st! I …

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#008: Expert Interview with Heather Cox, Certify My Company [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_Episode008_Heather_Cox_CMC.mp3 Podcast: Play in new window Subscribe: RSS Listen to this great (and entertaining) interview with Heather Cox as we discuss – • Supplier Diversity • LGBT Business Certification • Certification as a marketing tool • Buying from each other I had a chance to sit down with Heather Cox …

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Marriage Equality is Coming: Get your marketing plan ready!

Years ago the hot topic of the moment was the Supreme Court hearing oral arguments in the Proposition 8 case which challenged California’s ban on same-sex marriage and the federal Defense of Marriage Act (DOMA) case. I was personally hooked on MSNBC specifically watching Rachel Maddow. There was plenty of talk around moral …

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#007: Listener Question Extravaganza! [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_007_ListenerQuestionExtravaganza.mp3 Podcast: Play in new window Subscribe: RSS In this episode of the podcast we cover three specific listener questions about marketing to the lesbian, gay, bisexual and transgender (LGBT) community! This episode answers the following 3 questions submitted by listeners and readers… Question #1 comes from a voice mail from …

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