Business, LGBT, Marketing to the LGBT Community, You Might - Business Owner, You Might - Marketing Tips, You Might - Plan to Reach

How to build a simple LGBT outreach plan (A 5 Part Series)

Marketing to the lesbian, gay, bisexual and transgender (LGBT) community requires a plan. Positioning yourself as the go-to person for the community in regards to business transactions requires a strategy and a plan as well. You have to be logical in your approach. You can’t just put a rainbow sticker …

Business, LGBT, Marketing to the LGBT Community, You Might - Business Owner, You Might - Marketing Tips

4 ways an RSS feed can help you become an industry expert

Part of what I try to accomplish within this blog is to share with you things that I feel can help improve your marketing efforts towards the lesbian, gay, bisexual and transgender (LGBT) community. In this post I’d like to introduce you to RSS feeds. A few years ago I made the decision …

Business, LGBT, Marketing to the LGBT Community, You Might - Business Owner, You Might - Marketing Tips

The benefits of a strong "Call-to-Action"

In this post I’d like to talk about calls-to-action. This has come up in a myriad of conversations lately and it seems appropriate to talk about it here. I previously recorded a podcast episode that you can click here to listen to where I talked a great deal about calls to action and …

Business, Marketing to the LGBT Community, You Might - Business Owner, You Might - Marketing Tips

The rule of thirds for your social media strategy

Have you heard of the rule of thirds before? Perhaps you’ve heard of it from a photographers perspective? That’s where I first learned the term. In photography terms the rule of thirds helps you frame out your shot in the most interesting way. Rather than having your subject portrayed in …

LGBT, Marketing to the LGBT Community, You Might - Business Owner, You Might - Marketing Tips

Why is brand loyalty so important in the LGBT community?

So this topic is about brand loyalty within the lesbian, gay, bisexual and transgender (LGBT) community. At a networking event I participated in an exercise where we had to teach our groups something interesting about our business. I threw out some jarring statistics about the LGBT community to get the conversation …

Community, Lesbians, LGBT, Marketing to the LGBT Community, You Might - Etiquette, You Might - Marketing Tips

Why are so many lesbians invisible within the LGBT community?

Many of you know that I love, love, love Twitter! One of the many great things about Twitter is the conversation and dialogue that you can have with pretty much anyone around the world. It’s pretty amazing to think about. I post all of my blog posts to Twitter in …

Business, Marketing to the LGBT Community, You Might - Marketing Tips

What’s the deal with the lack of LGBT stock photography?

A Chief Diversity Officer (CDO) from a Fortune 500 that I have worked with in the past gave me a call and asked me “Do you know of any good places to purchase LGBT stock photography?” I sighed and said “Unfortunately there just doesn’t seem to be a good spot.” …

Community, LGBT, Marketing to the LGBT Community, You Might - Marketing Tips

The Power of Personalization in Your Marketing

In this post I want to talk about personalizing your marketing. I want you to take a moment and think about what type of marketing you are doing in your business. Go grab a piece of paper or open up a blank document and write down your top 5 ways …

Business, Communications, Guest Post, LGBT, Marketing to the LGBT Community, You Might - Business Owner, You Might - Etiquette

The Exact Wrong Way to Communicate with Prospective Gay Clients.

A quick note from Jenn – When my dear friend and colleague Diane reached out to me upset with what she had just read I was empathetic. However, rather than voice my thoughts on the matter I invited her to share her thoughts and opinion here on my blog. It …

Business, Communications, LGBT, Marketing to the LGBT Community, You Might - Business Owner, You Might - Marketing Tips, You Might - Workplace Equality

Remind me again what a DINK is…

One of the early terms I remember very clearly when I took my first marketing class in college was DINK. If you are a marketing person and you are reading this chances are you are very familiar with what a DINK is. For those of you who don’t know what …

Communications, Community, Day-to-Day-Life, Lesbians, LGBT, Marketing to the LGBT Community, You Might - Etiquette, You Might - Marketing Tips, You Might - More Info

Is your target market ‘the ladies across the street?’

I grew up in a small town where diversity was scarce, really scarce. I’m not sure how or when being inclusive of everyone became such a part of who I was but I remember as early as 11 being inclusive regardless of race or religion specifically in my very non-diverse …

Business, LGBT, Marketing to the LGBT Community, You Might - Business Owner, You Might - Workplace Equality

How I Made the Business Case for LGBT

My personal mission and goal is to educate you on how to properly market to the lesbian, gay, bisexual and transgender (LGBT) market. As cliche as the old School House Rocks expression is “Knowledge is Power.” (Who didn’t love that show?) The purpose of my postings is to fully engage and …

Interview, LGBT, Marketing to the LGBT Community, Podcast, Podcast Episodes, You Might - Podcasts

CategoryMarketing to the LGBT Community

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