How to build a simple LGBT outreach plan (A 5 Part Series)
Marketing to the lesbian, gay, bisexual and transgender (LGBT) community requires a plan. Positioning yourself as the go-to person for the community in regards to business transactions requires a strategy and a plan as well. You have to be logical in your approach. You can’t just put a rainbow sticker …
Read More4 ways an RSS feed can help you become an industry expert
Part of what I try to accomplish within this blog is to share with you things that I feel can help improve your marketing efforts towards the lesbian, gay, bisexual and transgender (LGBT) community. In this post I’d like to introduce you to RSS feeds. A few years ago I made the decision …
Read MoreThe benefits of a strong "Call-to-Action"
In this post I’d like to talk about calls-to-action. This has come up in a myriad of conversations lately and it seems appropriate to talk about it here. I previously recorded a podcast episode that you can click here to listen to where I talked a great deal about calls to action and …
Read MoreThe rule of thirds for your social media strategy
Have you heard of the rule of thirds before? Perhaps you’ve heard of it from a photographers perspective? That’s where I first learned the term. In photography terms the rule of thirds helps you frame out your shot in the most interesting way. Rather than having your subject portrayed in …
Read MoreWhy is brand loyalty so important in the LGBT community?
So this topic is about brand loyalty within the lesbian, gay, bisexual and transgender (LGBT) community. At a networking event I participated in an exercise where we had to teach our groups something interesting about our business. I threw out some jarring statistics about the LGBT community to get the conversation …
Read MoreWhy are so many lesbians invisible within the LGBT community?
Many of you know that I love, love, love Twitter! One of the many great things about Twitter is the conversation and dialogue that you can have with pretty much anyone around the world. It’s pretty amazing to think about. I post all of my blog posts to Twitter in …
Read MoreWhat’s the deal with the lack of LGBT stock photography?
A Chief Diversity Officer (CDO) from a Fortune 500 that I have worked with in the past gave me a call and asked me “Do you know of any good places to purchase LGBT stock photography?” I sighed and said “Unfortunately there just doesn’t seem to be a good spot.” …
Read MoreThe Power of Personalization in Your Marketing
In this post I want to talk about personalizing your marketing. I want you to take a moment and think about what type of marketing you are doing in your business. Go grab a piece of paper or open up a blank document and write down your top 5 ways …
Read MoreThe Exact Wrong Way to Communicate with Prospective Gay Clients.
A quick note from Jenn – When my dear friend and colleague Diane reached out to me upset with what she had just read I was empathetic. However, rather than voice my thoughts on the matter I invited her to share her thoughts and opinion here on my blog. It …
Read MoreRemind me again what a DINK is…
One of the early terms I remember very clearly when I took my first marketing class in college was DINK. If you are a marketing person and you are reading this chances are you are very familiar with what a DINK is. For those of you who don’t know what …
Read MoreIs your target market ‘the ladies across the street?’
I grew up in a small town where diversity was scarce, really scarce. I’m not sure how or when being inclusive of everyone became such a part of who I was but I remember as early as 11 being inclusive regardless of race or religion specifically in my very non-diverse …
Read MoreHow I Made the Business Case for LGBT
My personal mission and goal is to educate you on how to properly market to the lesbian, gay, bisexual and transgender (LGBT) market. As cliche as the old School House Rocks expression is “Knowledge is Power.” (Who didn’t love that show?) The purpose of my postings is to fully engage and …
Read More#86: Insider PR Tips with Communications Expert, Jonathan Lovitz [Podcast]
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http://traffic.libsyn.com/jenntgrace/86-Insider-PR-tips-with–Communications-Expert-Jonathan-Lovitz.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T. Grace – Episode 86 – Insider PR Tips with Communications Expert Jonathan Lovitz Thank you for tuning into episode 86 of the Personal Branding for the LGBTQ Professional Podcast! In this episode communication expert Jonathan …
Read MoreHow dare you want to teach people to market to the gay community!?
Previously, I shared an email I received with you regarding a crank pot who didn’t really agree or understand what it is that I do. He was responding to a message I sent to him via LinkedIn. I know the response came from a straight man – and someone I …
Read MoreReally you don’t look gay – what’s the big deal?
Have you ever said “but you don’t look gay” to someone? Or has anyone ever said this to you? I write many of my blog posts to provide guidance on how to handle any situation thrown your way in a business setting. In this post we are going to talk about the …
Read MoreMarketing to the LGBT community is not for everyone
In this post I will elaborate on something I’ve touched upon in the past. Previously I wrote a blog post called “Dealing with opposition when preparing an LGBT outreach.” This post was in response to a reader question I received. In my response to him I stated “For anyone who is considering or …
Read More#82: How to Impact 1 Million LGBT People [Podcast]
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http://traffic.libsyn.com/jenntgrace/Epi82-How-to-Impact-1-Million-LGBT-People.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T. Grace – Episode 82 – How to Impact 1 Million LGBT People Thank you for tuning in to episode 82 of the podcast. In this episode I discuss a small mindset shift that I’ve had over …
Read More#81: Growing Your LGBT Business with Kimberly Vaughan [Podcast]
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http://traffic.libsyn.com/jenntgrace/Epi81-Growing-LGBT-Business-with-Kimberly-Vaughan.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T. Grace – Episode 81 – Growing Your LGBT Business with Kimberly Vaughan Thank you for tuning in to episode 81 of the podcast! You may have noticed that I’ve rebranded the podcast to ‘Professional Branding for …
Read More#79: Women & LGBT Entrepreneurship Dissected with Guest Jennifer Brown [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi-79_Women__LGBT_Entrepreneurship_Dissected_with_Guest_Jennifer_Brown.mp3 Podcast: Play in new window Subscribe: RSS Episode 79 is a rebroadcast of one of the first – and most interesting – podcast interviews I’ve had the pleasure of doing. I had the opportunity to sit down with Jennifer Brown for an honest and thought provoking conversation. We were …
Read MoreThe #1 Step You Must Take Before Starting to Write Your Book
You have the courage to write a book. Check. You know what your end goal is. Check. You’ve seen how your book can change lives. Check. So, now what? It’s probably time to start writing. Wrong. Before you begin to put pen to paper or fingers to the keyboard, you …
Read More#78: The 6 Steps to using Content Marketing to create your Personal Brand [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi_78_6-content-marketing-tips-to-develop-your-personal-brand.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 78 – The 6 Steps to using Content Marketing to create your Personal Brand Thank you for tuning in to episode 78 of the podcast. In this episode I’m discussing the 6 steps …
Read More#77: The Top 5 Fears New LGBT Authors Have and How to Conquer Them! [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi_77_top-5-fears-of-new-LGBT-authors.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 77 – The Top 5 Fears New LGBT Authors Have and How to Conquer Them! Thank you for tuning in to episode 77 of the podcast. In this episode I’m tackling the top …
Read More#76: Standing Out and Reinventing Yourself with Guest Dorie Clark [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi_76_StandingOut-and-ReinventingYourself-with-DorieClark.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 76 – Standing Out and Reinventing Yourself with Guest Dorie Clark Thank you for listening to episode 76 of the podcast. In this episode I had the privilege of speaking to Dorie Clark, …
Read More#75: Planning for 2016 – Will you Become an Author This Year? [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi_75_Planning-for-2016-will-you-become-an-author-this-year.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 75 – Planning for 2016 – Will you become an author this year_ Thank you for tuning into episode 75 of my podcast – and the first episode of 2016! In this episode …
Read More#74: The LGBT Events in 2015 that have Changed History w/ Sam McClure [Podcast]
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http://traffic.libsyn.com/jenntgrace/episode-74-The-LGBT-Events-in-2015-that-have-Changed-History-with-Sam-McClure.mp3 Podcast: Play in new window Subscribe: RSS Thank you for listening to episode 74 of the podcast, my final episode of the year. In this episode I speak to Sam McClure, Senior Vice President of NGLCC. Some of you may recognize Sam’s name, as I also had the opportunity …
Read MoreThe hidden implications of using the wrong LGBT terms
Here we are on part 6 of the “The 7 Deadly Sins of Ineffective LGBT Communications.” We are almost to the end of this series. I hope you’ve enjoyed it up until this point. The whole series came up because I believe 98% of miscommunication blunders occur for one of 7 …
Read More#73: What you need to know about the Human Rights Campaign, Corporate Equality Index
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http://traffic.libsyn.com/jenntgrace/epi-73-gay-business-marketing-hrc-corporate-equality-index-replay-of-episode-53.mp3 Podcast: Play in new window Subscribe: RSS Hey all – this episode is a re-airing of episode 53, so if you already heard episode 53, come back for a new episode in episode 74! In today’s episode I cover a few topics. The first is I answer a listener …
Read MoreIs your LGBT marketing non-verbally stereotyping?
Welcome to part 4 of 7 of the “The 7 Deadly Sins of Ineffective LGBT Communications.” This entire series is based around the idea that I believe 98% of miscommunication blunders occur for one of 7 reasons, which I’ve dubbed the 7 deadly sins. We’ve already covered 1. Assumptions 2. Stereotypes …
Read More#72: How Does Confidence Impact Your LGBT Marketing Approach? [Podcast]
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http://traffic.libsyn.com/jenntgrace/episode_72_How-Does-Confidence-Impact-Your-LGBT-Marketing-Approach.mp3 Podcast: Play in new window Subscribe: RSS Today we are talking about how confidence impact your LGBT marketing approach. I’m bringing this question to you because I’ve had two conversations with prospective clients in the last couple of weeks, and both of them – with two very different businesses …
Read MoreAre you asking your LGBT customers touchy things?
So here is part 3 of 7 in the 7 part series titled: “The 7 Deadly Sins of Ineffective LGBT Communications.” I first introduced to you the idea that I believe 98% of miscommunication blunders occur for one of 7 reasons, which I’ve dubbed the 7 deadly sins. As a …
Read MoreAmerica’s 2014 LGBT Buying Power
In 2014 we received word that the LGBT buying power in the United States has grown, again. This was no surprise as it continues to grow year after year. I’m happy to report to you that the buying power of America’s LGBT adult population was approximately $884 billion in 2014. That was up from the …
Read More#71: Simple Tactics for Reaching LGBT Consumers [Podcast]
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http://traffic.libsyn.com/jenntgrace/episode_71_Simple-tactics-for-reaching-LGBT-consumers.mp3 Podcast: Play in new window Subscribe: RSS Thank you for listening to episode 71 of the podcast. On my last podcast I was able to answer a question from a reader and it was nice to get back to that type of podcast! I decided this week I would …
Read MoreAre you stereotyping your LGBT customers?
This is part 2 of the 7 part series titled: “The 7 Deadly Sins of Ineffective LGBT Communications.” In part 1 I introduced you to the concept that I believe 98% of miscommunication blunders occur for one of 7 reasons, which I’ve dubbed the 7 deadly sins. I will continue …
Read More#70: An Open Letter from a Self Admitted Homophobe [Podcast]
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http://traffic.libsyn.com/jenntgrace/Episode_70_An-open-letter-from-a-self-admitted-homophobe.mp3 Podcast: Play in new window Subscribe: RSS Thanks for listening to episode #70 of the podcast. Today’s episode of the podcast isn’t an interview, it’s a response to an email I received from a reader. It’s been a few months since I’ve spent a podcast just talking to you, …
Read MoreMaking LGBT assumptions will cost you the sale
Welcome to part 1 of the 7 part series titled: “The 7 Deadly Sins of Ineffective LGBT Communications.” Previously I introduced you to the concept that I believe 98% of miscommunication blunders occur for one of 7 reasons, which I’ve dubbed the 7 deadly sins. I truly believe that most …
Read More#69: Melissa Ferrick | Singer-Songwriter [Podcast]
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http://traffic.libsyn.com/jenntgrace/episode_69_Melissa-Ferrick-Rock-Folk-Singer.mp3 Podcast: Play in new window Subscribe: RSS Thanks for listening to episode #69 of the podcast. Today’s guest, Melissa Ferrick, is a master of many trades – an acclaimed performing artist (currently listed as #20 of the top 50 women in indie music), a record label owner as well …
Read MoreWelcome to the 7 Deadly Sins of Ineffective Communications
This series is what I call the 7 Deadly Sins of Ineffective LGBT Communications. During the time I have been writing this blog and during my many years in the field of LGBT marketing, I have noticed a pattern, 7 of them to be exact, that make up what I predict to …
Read More#68: Michele Wierzgac | Keynote speaker, leadership guru, and author of “The Talking Stick According To Michele: A Guide For Reflecting On Your Personal Brand” [Podcast]
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http://traffic.libsyn.com/jenntgrace/episode_68_michele_wierzgac.mp3 Podcast: Play in new window Subscribe: RSS Thanks for joining me for episode #68 of the podcast. My guest today is Michele Wierzgac, who I’m so glad shared her story with me and now you. Michele’s journey is an interesting one; from the volleyball court to the main stage …
Read MoreMarriage Equality Marketing: The good, the bad, and the ugly of LGBT marketing. Part 6 of 6
A big thank you to everyone who’s stuck around and read this series on marriage equality and LGBT marketing! For the final installment of the series, I let a previous intern, Patrick, run wild and take a look at what some companies are doing in regards to their LGBT marketing …
Read More#67: Marketing Tips & Storytelling with Diane Conklin of Complete Marketing Systems [Podcast]
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http://traffic.libsyn.com/jenntgrace/67-Marketing_Tips__Storytelling_with_Diane_Conklin_of_Complete_Marketing_Systems.mp3 Podcast: Play in new window Subscribe: RSS Links mentioned in today’s episode: LGBT Success Academy Welcome to Complete Marketing Systems To listen to the episode, click the play button below. AUDIO TITLE: Episode #67 – Diane Conklin Jenn T Grace: Alright so why don’t you tell the listeners …
Read MoreMarriage Equality Marketing: How do I measure my success and progress along the way? Part 5 of 6
This post is part 5 of a 6 part series. Please read the Marriage Equality is HERE: What does your marketing say about your company? (A special 6 part series) to find out what else you can expect. Progress is always relative. Whether you’re the founder of a small business or part …
Read More#66: Storytelling with Ann Townsend, Author of LGBTQ: Outing My Christianity, Founder of Hands Across the Pond [Podcast]
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http://traffic.libsyn.com/jenntgrace/Ann-Townsend-Interview-epi-66.mp3 Podcast: Play in new window Subscribe: RSS Thanks for listening to episode #66 of the podcast. Today’s episode is with Ann Townsend, author of LGBTQ: Outing My Christianity. She is also an advocate for LGBTQ youth with Hands Across the Pond. She also shares a few secret projects she is working on …
Read MoreMarriage Equality Marketing: What steps will I take to build relationships? Part 4 of 6
This post is part 4 of a 6 part series. Please read the Marriage Equality is HERE: What does your marketing say about your company? (A special 6 part series) to find out what else you can expect. The best way anyone is going to know your business is worthwhile and …
Read More#65: Storytelling with Rolla Selbak – Award-Winning Out Filmmaker/Producer [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi-65-rolla-selbek-out-queer-filmmaker-producer.mp3 Podcast: Play in new window Subscribe: RSS Links mentioned in today’s episode: Rolla Selbak Pix Listen to the episode by clicking the play button below! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below. AUDIO TITLE: Episode #65 – …
Read MoreMarriage Equality Marketing: How do I take the first step in the LGBT community? Part 3 of 6
This is part 3 of my 6 part series on the effects of marriage equality within your marketing, yay! Or perhaps you missed the intro? No worries you can read it here –Marriage Equality is HERE: What does your marketing say about your company? (A special 6 part series). After having read …
Read More#64: Expert Interview with Bryce Summers, Author of Queer Sense [Podcast]
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http://traffic.libsyn.com/jenntgrace/Episode_64_with_Bryce_Summers_author_of_Queer_Sense.mp3 Podcast: Play in new window Subscribe: RSS Links mentioned in today’s episode: Sci Fi Horror Books | Gay Fiction Novels Listen to the episode by clicking the play button below. A short bio about Bryce Summers: Bryce Bentley Summers is a psychologist, fiction novelist, and founder of Queer …
Read MoreMarriage Equality Marketing: How will I set myself apart? Part 2 of 6
This post is part 2 of a 6 part series. Please read the Marriage Equality is HERE: What does your marketing say about your company? (A special 6 part series) to find out what else you can find in this series. In Part 1, we talked about defining who you’re looking to …
Read More#63: Expert Interview with Alice Derock, Entrepreneur & Founder of Wet For Her
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http://traffic.libsyn.com/jenntgrace/epi-63-gay-business-marketing-made-easy-alice-derock.mp3 Podcast: Play in new window Subscribe: RSS Below are links mentioned in today’s podcast: Wet For Her Listen to the episode by clicking the play button below! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below. AUDIO TITLE: Episode …
Read MoreMarriage Equality Marketing: Who am I trying to market to? Part 1 of 6
This post is part 1 of a 6 part series. Please read the Marriage Equality is HERE: What does your marketing say about your company? (A special 6 part series) to find out what other topics are part of this series. Whenever I am browsing the internet for LGBT related news, I …
Read More#62: Author, speaker and transgender advocate, Jeremy Wallace shares his candid story of transitioning
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http://traffic.libsyn.com/jenntgrace/Episode-62-Jeremy-Wallace.mp3 Podcast: Play in new window Subscribe: RSS Links mentioned in today’s podcast: Jeremy L. Wallace | Transgender Keynote Speaker Jenn T. Grace — LGBT Marketing and Communications Expert Listen to the episode by clicking the play button below! Would you prefer to read the transcription than listen to the …
Read MoreMarriage Equality is HERE: What does your marketing say about your company? (A special 6 part series)
If you’ve been living under a rock this past week, have I got good news for you – this past Friday (June 26th – also my birthday!), the Supreme Court ruled by a 5-4 vote that the Constitution guarantees a right to same-sex marriage. Finally–this ruling makes same-sex marriage a right nationwide! The …
Read More#61: Marriage Equality has arrived…. but the work is far from done! [Podcast]
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http://traffic.libsyn.com/jenntgrace/episode_61_Marriage-Equality-Has-Arrived-But-The-Work-Is-Far-From-Done.mp3 Podcast: Play in new window Subscribe: RSS Wow – don’t we have a lot to celebrate! Before I get into our topic of celebration and marriage equality and what’s next – I want to say THANK YOU to the 5,000+ new listeners who enjoyed episodes during the month of …
Read MoreStorytelling with Kristen Hickey for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_062513_KristenHickey.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Kristen Hickey of Supplier Diversity Manchester, CT Links mentioned in the show: Craig Ross Leadership Podcast VIA Strengths Assessment Levi Strauss Co. Inclusion & Diversity Books Mentioned: StrengthsFinder 2.0 Stomp the Elephant in the Office The 10 Greatest Gifts I Give My …
Read MoreStorytelling with Victoria Fulkerson for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/062413_VictoriaFulkerson.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Victoria Fulkerson of National Gay and Lesbian Chamber of Commerce Washington D.C. Links mentioned in the show: National Gay & Lesbian Chamber of Commerce Out for Work NGLCC Supplier Diversity Initiative NGLCC Conference 2014 Books Mentioned: Predictable Success: Getting Your Organization On the …
Read MoreStorytelling with Deb Prior for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_062313_DebPrior.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Deb Prior of Liberty Tax Hartford, Connecticut Links mentioned in the show: DOMA: Defense of Marriage Act CABO – Connecticut’s LGBT Chamber of Commerce Liberty Tax Facebook Inspired Gardens and Landscapes Facebook page Books Mentioned: The Age Wave: How The Most Important …
Read MoreStorytelling with Paul Collanton III for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_062213_PaulCollanton.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Paul Collanton III of Gay Ambition Blog Denver, Colorado Links mentioned in the show: Gay Ambition Blog Gay Ambition Podcast Service Source Proudly Speaking: Denver Colorado’s LGBT Toastmasters Toastmasters International Rainbow Toastmasters GLBT Community Center of Colorado Marriage Equality is Coming Blog …
Read MoreStorytelling with Evan Urbania for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_062113_EvanUrbania.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Evan Urbania of ChatterBlast Media Philadelphia, Pennsylvania Links mentioned in the show: ChatterBlast Independence Business Alliance – Greater Philadelphia’s LGBT Chamber of Commerce National Gay & Lesbian Chamber of Commerce LGBT Community Centers Directory ChatterBlast twitter.com/TheUrbanian twitter.com/ChatterBlast Listen to the episode by …
Read MoreStorytelling with Valerie Clark for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_062013_ValerieClark.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Valerie Clark of the Greater Boston Business Council and Tsipora Consulting Plymouth, MA Links mentioned in the show: Sadler Financial Greater Boston Business Council 3 Reasons you should never say Homosexual blog post Books Mentioned: Sheryl Sandberg’s book Lean In The E-Myth …
Read MoreStorytelling with Dennis Velco for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_061913_DennisVelco.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Dennis Velco, Owner of LinkedIn’s largest LGBT Group Columbus, Ohio Links mentioned in the show: Human Rights Campaign LGBT-GLBT Networking Group on LinkedIn Books Mentioned: Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison You can get …
Read MoreStorytelling with Robin McHaelen for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_061813_RobinMcHaelen.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Robin McHaelen of True Colors Hartford, Connecticut Links mentioned in the show: True Colors Parents, Families and Friends of Lesbians and Gays (PFLAG) Gay-Straight Alliance Network Public Allies Bienestar – LGBT Youth Hartford Foundation for Public Giving Give Out Day Gill Foundation …
Read MoreStorytelling with Matt Skallerud for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_061713_MattSkallerud.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Matt Skallerud of Pink Banana Media New York City, New York Links mentioned in the show – Travel Gay Canada California Gay & Lesbian Chamber of Commerce National Gay & Lesbian Chamber of Commerce International Gay & Lesbian Chamber of Commerce Out & …
Read MoreStorytelling with Jim Koury for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_061613_JimKoury.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Jim Koury of Diversity Rules Magazine Oneonta, New York Links mentioned in the show: Diversity Rules Magazine Brokeback Mountain Books Mentioned: The Truth of Yesterday You can get in touch with Jim here: Website: diversityrulesmagazine.com/ facebook.com/Diversity-Rules-Magazine twitter.com/DiversityRules plus.google.com Listen to the episode by …
Read MoreStorytelling with Sara Calabro for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_061513_SaraCalabro.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Sara Calabro who is a Content Strategist Portland, Oregon Links mentioned in the show: AHA! AcuTake Think Traffic website Books Mentioned: But You Don’t Look Gay… The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated) The …
Read MoreStorytelling with Trung Tieu for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_061413_TrungTieu.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Trung Tieu of PepsiCo Chicago, Illinois Links mentioned in the show: The Chicago Area Gay & Lesbian Chamber of Commerce CABO – CT’s LGBT Chamber of Commerce A Whole New Mind: Why Right-Brainers Will Rule the Future twitter.com/PepsiCoTrung linkedin.com/trungtieu Listen to …
Read MoreStorytelling with Stan Kimer for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_061213_StanKimer.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Stan Kimer of Total Engagement Consulting Raleigh, North Carolina Links mentioned in the show: 5 things never to say to gay people blog post Business of Change website The Gill Foundation Out & Equal Workplace Advocates NGLCC Trade Missions Raleigh Business & …
Read MoreStorytelling with Liz Cooper for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/061113_LizCooper.mp3 Podcast: Play in new window Subscribe: RSS Links mentioned in today’s episode: Corporate Equality Index Buying for Workplace Equality 2013 The Tipping Point: How Little Things Can Make a Big Difference Human Rights Campaign Listen to the episode by clicking the play button below! Would you prefer to read …
Read MoreStorytelling with Brad Sears for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_061013_BradSears.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Brad Sears of The Williams Institute at the UCLA, School of Law Los Angeles, California Links mentioned in the show: The William’s Institute, UCLA School of Law Lambda Legal About Brad Sears Listen to the episode by clicking the play button below! …
Read MoreStorytelling with Jill Nelson for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060913_JillNelson.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Jill Nelson of the INUS Group Portland, OR | Vancouver, WA Links mentioned in the show: Portland Area Business Association The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Evolutionaries: Transformational Leadership: The Missing Link …
Read MoreStorytelling with Danie Fineman for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders
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http://traffic.libsyn.com/jenntgrace/GBM_060813_DanieFineman.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Danie Fineman of Keller Williams Realty Hartford, Connecticut Links mentioned in the show: The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results Listen to the episode by clicking the play button below! Would your prefer to read the transcript than listen …
Read MoreStorytelling with Matt Luginbuhl for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060713_MattLuginbuhl.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Matt Luginbuhl from the Office of Diversity & Inclusion at Aetna Hartford, Connecticut Links mentioned in the show: Aetna Out & Equal Connecticut Community Marketing Inc. LGBT data points National Gay & Lesbian Chamber of Commerce (NGLCC) The Williams Institute, UCLA Law …
Read MoreStorytelling with Richard Oceguera for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060513_RichardOceguera.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Richard Oceguera of Richard Oceguera Coaching New York City, New York Links mentioned in the show: Convert your Community to Cash: Monetize your Connections National Gay & Lesbian Chamber of Commerce New York Merchant Mart USA Greater New York Steering Committee – …
Read MoreStorytelling with Tony Ferraiolo for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060413_TonyFerraiolo.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Tony Ferraiolo of Tony Ferraiolo Coaching New Haven, Connecticut Links mentioned in the show: The Genderbread Person What is Cisgender? IPEC Coaching But You Don’t Look Gay… The Dalai Lama’s Book of Wisdom If I’m not lesbianed you can’t be transgendered… http://tonyferraiolo.com/ …
Read MoreStorytelling with Sam McClure for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060413_SamMcClure.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Sam McClure of the National Gay & Lesbian Chamber of Commerce Washington D.C. Links mentioned in the show: National Gay & Lesbian Chamber of Commerce (NGLCC) NGLCC National Business & Leadership Conference But You Don’t Look Gay… Green Eggs & Ham Oh, …
Read MoreStorytelling with Bree Gotsdiner for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060213_BreeGotsdiner.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Bree Gotsdiner of Publicly Related Orlando, Florida Links mentioned in the show: Gay Games 2018 Tim Ferriss – The 4 Hour Work Week Zebra Coalition Difference between an Ally and an Advocate blog post Expert in the Boardroom Program You can get …
Read More#60: Filmmaker Gina Capristo-Gajdosik shares the power of coming out and living authentically [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi-60-gay-business-marketing-the-power-of-coming-out.mp3 Podcast: Play in new window Subscribe: RSS On today’s episode of the Gay Business & Marketing Made Easy podcast, I talk to Gina Capristo-Gajdosik, the filmmaker behind the film Make Me Blush! We talk about her personal coming out journey, the journey of being a filmmaker and seeing your …
Read MoreInternally Communicating LGBT Marketing Strategies to your Employees
In the blog post titled “Marketing to the LGBT Community” I pointed out two critical components for effectively targeting the lesbian, gay, bisexual and transgender (LGBT) community. Authenticity and transparency. These two core principles are paramount when targeting the LGBT community because many LGBT consumers are more aware of LGBT …
Read More#59: Does your business sell to Corporations? If yes, then listen up! [Podcast]
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http://traffic.libsyn.com/jenntgrace/gay-business-marketing_epi-59_Heather_Cox_Certify-My-Company.mp3 Podcast: Play in new window Subscribe: RSS Listen to this great (and entertaining) interview with Heather Cox as we discuss – • Supplier Diversity • LGBT Business Certification • Certification as a marketing tool • Buying from each other I had a chance to sit down with Heather Cox …
Read MoreTips and Techniques for Successfully Marketing to the LGBT Community
If you have found this blog post then it means we have at least one thing in common; you are looking into marketing to the lesbian, gay, bisexual and transgender (LGBT) community and I am the one who can help teach you what you need to know. This blog contains …
Read MoreThe Business Case for Marriage Equality
In 2015 Marriage Equality FINALLY became the law of the land, after more than four decades of fighting for the freedom to marry. The Freedom to Marry website contains great information on the history of this journey, how it happened and why it matters. I’ve included some language verbatim from …
Read More#57: Expert Interview – Marketing Tips for Reaching Lesbians [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi-57-ebone-belle-marketing-to-lesbians_1.mp3 Podcast: Play in new window Subscribe: RSS In this episode of the podcast I talk with Ebone Bell – founder and managing editor of Tagg Magazine. If you have been looking to market to the lesbian community but haven’t been certain on where to start, this podcast will point …
Read More2 Simple Ways to Raise the Bar in Your Business
Are you looking to really make an impact on people? Make your business shine? Really show people how much you kick ass? Well… I have great news for you – the bar is set really low and you can make an impact, make your business shine and show the world that …
Read More#56: The fastest way to grow your LGBT (or allied) business that you’ve been overlooking [Podcast]
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http://traffic.libsyn.com/jenntgrace/gay-business-epi-56-growth-opportunities-for-your-lgbt-or-allied-business.mp3 Podcast: Play in new window Subscribe: RSS Today’s podcast episode is going to cover the ripple effect that supplier diversity opportunities can have on your business, whether or you are part of the LGBT community or an ally to the LGBT community. It doesn’t matter if you are …
Read More#55: Storytelling is critical to the success of lgbt businesses everywhere! Are you telling yours? [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_episode_55_interview-with-paul-collanton-from-august-2013.mp3 Podcast: Play in new window Subscribe: RSS Hello! Welcome to episode #55 of the podcast. Today’s episode is a rerun of a podcast episode I aired back in August 2013. I am doing this because I am currently in Miami speaking at the New Mainstream Business Summit! Since I …
Read More#54: Expert Interview with Mona Elyafi of ILDK Media, Public Relations Agency [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_epi_54_mona-ILDK_pr.mp3 Podcast: Play in new window Subscribe: RSS Today’s podcast is an interview, finally! It’s been since episode #45 with Amy Mayes since I’ve done an interview – wow. Well, now that we are back to an interview format – you are in for a real treat. I had a …
Read More4 lessons I learned while being a juror on a murder trial
In early 2015, I spent time away from my business to fulfill my civic duty as a juror on a murder trial. This experience was a first for me. During the jury selection process I had a sneaking suspicion I would end up on a case. I wasn’t prepared for it …
Read More#53: Love em’ or Hate em’ – Why you need to know about the HRC’s Corporate Equality Index [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi-53-gay-business-marketing-hrc-corporate-equality-index.mp3 Podcast: Play in new window Subscribe: RSS In today’s episode I cover a few topics. The first is I answer a listener question about what to do when you don’t feel comfortable networking in an LGBT environment. The second is I do a deep dive into what the Human …
Read MoreWhat you can do to productively laugh in the face of an anti-LGBT company
I live minutes from a shopping mecca in the suburbs. As I passed in and out daily I noticed a new building emerging. The only sign for months was the name of the construction company. So I was excited when I saw a ‘Coming Soon’ sign. I am not exaggerating in any …
Read More#52: Learn how to achieve Peak Performance in your Business & Marketing! [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi-52-learn-how-to-be-a-peak-performer-in-your-business-and-marketing_1.mp3 Podcast: Play in new window Subscribe: RSS In today’s episode of the podcast you will hear an interview I did with my friends over at the Peak Performance Podcast, Mike & Maria Keiser. Their show is “about everything having to do with being a Peak Performer. We discuss high …
Read MoreJust because you see two lesbians – it doesn’t mean they’re a couple
I feel it is very well documented that I have a wife whom I love more than words can describe. When it comes to spouses I seriously got lucky. However, she can be somewhat of a unicorn, a mythical creature if you will. Very few people have met her because …
Read More#51: Who is the Human Rights Campaign and How Does this Help your Business? [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi-51-gay-business-marketing-human-rights-campaign-interview-with-liz-cooper.mp3 Podcast: Play in new window Subscribe: RSS Today’s podcast episode is meant as a pre-cursor to the next episode! Each year the Human Rights Campaign puts out their Corporate Equality Index (CEI) which is something I absolutely swear by. This index helps me understand what companies are doing good …
Read More#50: Know, Like & Trust: Why this matters more in the LGBT Community [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi-50-gay-business-marketing-why-know-like-trust-is-important-for-lgbt-people.mp3 Podcast: Play in new window Subscribe: RSS Today’s episode of the Gay Business & Marketing Made Easy Podcast covers the topic of knowing, liking and trusting someone. A recent plumbing snafu in my house made me realize how important this and even further how important it is for someone …
Read More5 Tips for Entering the New Year on a Positive Note!
5 Tips for Entering the New Year on a Positive Note! Each year I write my top takeaways and key lessons from the previous year. But each year as I write about my top takeaways, it occurred to me that 5 of them are good foundational building blocks for how to make the new …
Read More“What should I call my family?” Should you define your LGBT family differently?
Previously I had a chance to speak at an LGBT Business Equality Conference. It was a wonderful experience that spawned many conversations about how to communicate properly with the LGBT community. I fielded many questions during my presentation but I had one stick out in my mind. There was a …
Read More#48: How to be an ally to a community you don’t belong to [Podcast]
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http://traffic.libsyn.com/jenntgrace/episode-48-gay-business-and-marketing-made-easy-diversity-and-business-opportunities.mp3 Podcast: Play in new window Subscribe: RSS Today’s podcast addresses specifically how to be an ally to a community you are not necessarily a part of. I train LGBT allies on a daily basis and successfully I might add. 😉 But I had an epiphany recently. How does one …
Read MoreCan I ask my lesbian neighbor about her pregnancy?
Quite sometime ago I wrote a blog post titled How Intimate is too Intimate in a Business Setting and in it I discussed how it can be awkward when you are being asked ‘Who gave birth?’ by someone you don’t know, who is trying to do business with you. I encourage you to read the …
Read MoreWhen to (or not to) use the word Queer? That is the question. [Podcast]
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http://traffic.libsyn.com/jenntgrace/episode-47-gay-business-and-marketing-made-easy-a-queer-question.mp3 Podcast: Play in new window Subscribe: RSS Happy Thanksgiving everyone! Today I’m pleased to share episode #47 of the podcast. In this episode I discuss what I am thankful for this year as well as tackling a listener question about the usage of the word Queer. It’s an interesting topic and one …
Read MoreCan I ask a transgender person what their ‘other name’ was?
Listen up. You know I love you. I appreciate you. I enjoy that you frequently read my blog and follow what I am doing. But sometimes I feel the need to pull a tough love moment with you. This is one of those occasions. A few months ago I was …
Read More#46: What is coming in 2015 and answering listener questions [Podcast]
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http://traffic.libsyn.com/jenntgrace/episode_46_gay-business-marketing-listener-questions.mp3 Podcast: Play in new window Subscribe: RSS Hi there podcast listener! Thank you for being here. I am delighted to share with you my plans for this podcast as I enter year 3 of doing so. I also discuss ways in which I will be improving my blog and …
Read MoreGet SMART about your progress: How to build a simple LGBT outreach plan (Part 5 of 5)
This is part 5 of 5 of the 5 part series of How to build a simple LGBT outreach plan. Wow, we are finally at the conclusion of the 5 part series about How to build a simple LGBT outreach plan. I have enjoyed covering the 5 parts of creating an effective …
Read MoreHave you ever thought about how ignorant you may sound to a potential customer?
No matter what part of the country you are in – even in really progressive areas – there will still always be someone who says something that will instantly make you think he or she is an insensitive jerk. I was having a conversation with a really close friend of …
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