Marketing to the LGBT Community Archives - Jenn T. Grace—Book Publisher, Speaker, and Author Skip to the content
CategoryMarketing to the LGBT Community

How to build a simple LGBT outreach plan (A 5 Part Series)

Marketing to the lesbian, gay, bisexual and transgender (LGBT) community requires a plan. Positioning yourself as the go-to person for the community in regards to business transactions requires a strategy and a plan as well. You have to be logical in your approach. You can’t just put a rainbow sticker …

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Is your target market ‘the ladies across the street?’

I grew up in a small town where diversity was scarce, really scarce. I’m not sure how or when being inclusive of everyone became such a part of who I was but I remember as early as 11 being inclusive regardless of race or religion specifically in my very non-diverse …

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#86: Insider PR Tips with Communications Expert, Jonathan Lovitz [Podcast]

http://traffic.libsyn.com/jenntgrace/86-Insider-PR-tips-with–Communications-Expert-Jonathan-Lovitz.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T. Grace – Episode 86 – Insider PR Tips with Communications Expert Jonathan Lovitz   Thank you for tuning into episode 86 of the Personal Branding for the LGBTQ Professional Podcast! In this episode communication expert Jonathan …

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#82: How to Impact 1 Million LGBT People [Podcast]

http://traffic.libsyn.com/jenntgrace/Epi82-How-to-Impact-1-Million-LGBT-People.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T. Grace – Episode 82 – How to Impact 1 Million LGBT People Thank you for tuning in to episode 82 of the podcast. In this episode I discuss a small mindset shift that I’ve had over …

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#81: Growing Your LGBT Business with Kimberly Vaughan [Podcast]

http://traffic.libsyn.com/jenntgrace/Epi81-Growing-LGBT-Business-with-Kimberly-Vaughan.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T. Grace – Episode 81 – Growing Your LGBT Business with Kimberly Vaughan Thank you for tuning in to episode 81 of the podcast! You may have noticed that I’ve rebranded the podcast to ‘Professional Branding for …

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#79: Women & LGBT Entrepreneurship Dissected with Guest Jennifer Brown [Podcast]

http://traffic.libsyn.com/jenntgrace/epi-79_Women__LGBT_Entrepreneurship_Dissected_with_Guest_Jennifer_Brown.mp3 Podcast: Play in new window Subscribe: RSS Episode 79 is a rebroadcast of one of the first – and most interesting – podcast interviews I’ve had the pleasure of doing. I had the opportunity to sit down with Jennifer Brown for an honest and thought provoking conversation. We were …

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#78: The 6 Steps to using Content Marketing to create your Personal Brand [Podcast]

http://traffic.libsyn.com/jenntgrace/epi_78_6-content-marketing-tips-to-develop-your-personal-brand.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 78 – The 6 Steps to using Content Marketing to create your Personal Brand Thank you for tuning in to episode 78 of the podcast. In this episode I’m discussing the 6 steps …

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#77: The Top 5 Fears New LGBT Authors Have and How to Conquer Them! [Podcast]

http://traffic.libsyn.com/jenntgrace/epi_77_top-5-fears-of-new-LGBT-authors.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 77 – The Top 5 Fears New LGBT Authors Have and How to Conquer Them! Thank you for tuning in to episode 77 of the podcast. In this episode I’m tackling the top …

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#76: Standing Out and Reinventing Yourself with Guest Dorie Clark [Podcast]

http://traffic.libsyn.com/jenntgrace/epi_76_StandingOut-and-ReinventingYourself-with-DorieClark.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 76 – Standing Out and Reinventing Yourself with Guest Dorie Clark Thank you for listening to episode 76 of the podcast. In this episode I had the privilege of speaking to Dorie Clark, …

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#75: Planning for 2016 – Will you Become an Author This Year? [Podcast]

http://traffic.libsyn.com/jenntgrace/epi_75_Planning-for-2016-will-you-become-an-author-this-year.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 75 – Planning for 2016 – Will you become an author this year_ Thank you for tuning into episode 75 of my podcast – and the first episode of 2016! In this episode …

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#74: The LGBT Events in 2015 that have Changed History w/ Sam McClure [Podcast]

http://traffic.libsyn.com/jenntgrace/episode-74-The-LGBT-Events-in-2015-that-have-Changed-History-with-Sam-McClure.mp3 Podcast: Play in new window Subscribe: RSS Thank you for listening to episode 74 of the podcast, my final episode of the year. In this episode I speak to Sam McClure, Senior Vice President of NGLCC. Some of you may recognize Sam’s name, as I also had the opportunity …

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#73: What you need to know about the Human Rights Campaign, Corporate Equality Index

http://traffic.libsyn.com/jenntgrace/epi-73-gay-business-marketing-hrc-corporate-equality-index-replay-of-episode-53.mp3 Podcast: Play in new window Subscribe: RSS Hey all – this episode is a re-airing of episode 53, so if you already heard episode 53, come back for a new episode in episode 74! In today’s episode I cover a few topics. The first is I answer a listener …

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#72: How Does Confidence Impact Your LGBT Marketing Approach? [Podcast]

http://traffic.libsyn.com/jenntgrace/episode_72_How-Does-Confidence-Impact-Your-LGBT-Marketing-Approach.mp3 Podcast: Play in new window Subscribe: RSS Today we are talking about how confidence impact your LGBT marketing approach. I’m bringing this question to you because I’ve had two conversations with prospective clients in the last couple of weeks, and both of them – with two very different businesses …

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Are you asking your LGBT customers touchy things?

So here is part 3 of 7 in the 7 part series titled: “The 7 Deadly Sins of Ineffective LGBT Communications.” I first introduced to you the idea that I believe 98% of miscommunication blunders occur for one of 7 reasons, which I’ve dubbed the 7 deadly sins. As a …

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#71: Simple Tactics for Reaching LGBT Consumers [Podcast]

http://traffic.libsyn.com/jenntgrace/episode_71_Simple-tactics-for-reaching-LGBT-consumers.mp3 Podcast: Play in new window Subscribe: RSS Thank you for listening to episode 71 of the podcast. On my last podcast I was able to answer a question from a reader and it was nice to get back to that type of podcast! I decided this week I would …

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#70: An Open Letter from a Self Admitted Homophobe [Podcast]

http://traffic.libsyn.com/jenntgrace/Episode_70_An-open-letter-from-a-self-admitted-homophobe.mp3 Podcast: Play in new window Subscribe: RSS Thanks for listening to episode #70 of the podcast. Today’s episode of the podcast isn’t an interview, it’s a response to an email I received from a reader. It’s been a few months since I’ve spent a podcast just talking to you, …

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#69: Melissa Ferrick | Singer-Songwriter [Podcast]

http://traffic.libsyn.com/jenntgrace/episode_69_Melissa-Ferrick-Rock-Folk-Singer.mp3 Podcast: Play in new window Subscribe: RSS Thanks for listening to episode #69 of the podcast. Today’s guest, Melissa Ferrick, is a master of many trades – an acclaimed performing artist (currently listed as #20 of the top 50 women in indie music), a record label owner as well …

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#68: Michele Wierzgac | Keynote speaker, leadership guru, and author of “The Talking Stick According To Michele: A Guide For Reflecting On Your Personal Brand” [Podcast]

http://traffic.libsyn.com/jenntgrace/episode_68_michele_wierzgac.mp3 Podcast: Play in new window Subscribe: RSS Thanks for joining me for episode #68 of the podcast. My guest today is Michele Wierzgac, who I’m so glad shared her story with me and now you. Michele’s journey is an interesting one; from the volleyball court to the main stage …

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#67: Marketing Tips & Storytelling with Diane Conklin of Complete Marketing Systems [Podcast]

http://traffic.libsyn.com/jenntgrace/67-Marketing_Tips__Storytelling_with_Diane_Conklin_of_Complete_Marketing_Systems.mp3 Podcast: Play in new window Subscribe: RSS Links mentioned in today’s episode: LGBT Success Academy Welcome to Complete Marketing Systems To listen to the episode, click the play button below.   AUDIO TITLE: Episode #67 – Diane Conklin Jenn T Grace: Alright so why don’t you tell the listeners …

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#66: Storytelling with Ann Townsend, Author of LGBTQ: Outing My Christianity, Founder of Hands Across the Pond [Podcast]

http://traffic.libsyn.com/jenntgrace/Ann-Townsend-Interview-epi-66.mp3 Podcast: Play in new window Subscribe: RSS Thanks for listening to episode #66 of the podcast. Today’s episode is with Ann Townsend, author of LGBTQ: Outing My Christianity. She is also an advocate for LGBTQ youth with Hands Across the Pond. She also shares a few secret projects she is working on …

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#65: Storytelling with Rolla Selbak – Award-Winning Out Filmmaker/Producer [Podcast]

http://traffic.libsyn.com/jenntgrace/epi-65-rolla-selbek-out-queer-filmmaker-producer.mp3 Podcast: Play in new window Subscribe: RSS Links mentioned in today’s episode: Rolla Selbak Pix Listen to the episode by clicking the play button below!   Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below. AUDIO TITLE:  Episode #65 – …

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#64: Expert Interview with Bryce Summers, Author of Queer Sense [Podcast]

http://traffic.libsyn.com/jenntgrace/Episode_64_with_Bryce_Summers_author_of_Queer_Sense.mp3 Podcast: Play in new window Subscribe: RSS Links mentioned in today’s episode: Sci Fi Horror Books | Gay Fiction Novels Listen to the episode by clicking the play button below.   A short bio about Bryce Summers: Bryce Bentley Summers is a psychologist, fiction novelist, and founder of Queer …

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#63: Expert Interview with Alice Derock, Entrepreneur & Founder of Wet For Her

http://traffic.libsyn.com/jenntgrace/epi-63-gay-business-marketing-made-easy-alice-derock.mp3 Podcast: Play in new window Subscribe: RSS Below are links mentioned in today’s podcast: Wet For Her Listen to the episode by clicking the play button below!   Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below. AUDIO TITLE:  Episode …

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#62: Author, speaker and transgender advocate, Jeremy Wallace shares his candid story of transitioning

http://traffic.libsyn.com/jenntgrace/Episode-62-Jeremy-Wallace.mp3 Podcast: Play in new window Subscribe: RSS Links mentioned in today’s podcast: Jeremy L. Wallace | Transgender Keynote Speaker  Jenn T. Grace — LGBT Marketing and Communications Expert Listen to the episode by clicking the play button below! Would you prefer to read the transcription than listen to the …

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#61: Marriage Equality has arrived…. but the work is far from done! [Podcast]

http://traffic.libsyn.com/jenntgrace/episode_61_Marriage-Equality-Has-Arrived-But-The-Work-Is-Far-From-Done.mp3 Podcast: Play in new window Subscribe: RSS Wow – don’t we have a lot to celebrate! Before I get into our topic of celebration and marriage equality and what’s next – I want to say THANK YOU to the 5,000+ new listeners who enjoyed episodes during the month of …

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Storytelling with Kristen Hickey for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_062513_KristenHickey.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Kristen Hickey of Supplier Diversity Manchester, CT Links mentioned in the show: Craig Ross Leadership Podcast VIA Strengths Assessment Levi Strauss Co. Inclusion & Diversity  Books Mentioned: StrengthsFinder 2.0 Stomp the Elephant in the Office The 10 Greatest Gifts I Give My …

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Storytelling with Victoria Fulkerson for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/062413_VictoriaFulkerson.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Victoria Fulkerson of National Gay and Lesbian Chamber of Commerce Washington D.C. Links mentioned in the show: National Gay & Lesbian Chamber of Commerce Out for Work NGLCC Supplier Diversity Initiative  NGLCC Conference 2014 Books Mentioned: Predictable Success: Getting Your Organization On the …

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Storytelling with Deb Prior for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_062313_DebPrior.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Deb Prior of Liberty Tax Hartford, Connecticut Links mentioned in the show: DOMA: Defense of Marriage Act CABO – Connecticut’s LGBT Chamber of Commerce Liberty Tax Facebook Inspired Gardens and Landscapes Facebook page Books Mentioned: The Age Wave: How The Most Important …

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Storytelling with Paul Collanton III for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_062213_PaulCollanton.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Paul Collanton III of Gay Ambition Blog Denver, Colorado Links mentioned in the show: Gay Ambition Blog Gay Ambition Podcast Service Source Proudly Speaking: Denver Colorado’s LGBT Toastmasters Toastmasters International Rainbow Toastmasters GLBT Community Center of Colorado Marriage Equality is Coming Blog …

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Storytelling with Evan Urbania for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_062113_EvanUrbania.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Evan Urbania of ChatterBlast Media Philadelphia, Pennsylvania Links mentioned in the show: ChatterBlast Independence Business Alliance – Greater Philadelphia’s LGBT Chamber of Commerce National Gay & Lesbian Chamber of Commerce LGBT Community Centers Directory ChatterBlast twitter.com/TheUrbanian twitter.com/ChatterBlast Listen to the episode by …

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Storytelling with Valerie Clark for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_062013_ValerieClark.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Valerie Clark of the Greater Boston Business Council and Tsipora Consulting Plymouth, MA Links mentioned in the show: Sadler Financial Greater Boston Business Council 3 Reasons you should never say Homosexual blog post Books Mentioned: Sheryl Sandberg’s book Lean In The E-Myth …

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Storytelling with Dennis Velco for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_061913_DennisVelco.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Dennis Velco, Owner of LinkedIn’s largest LGBT Group Columbus, Ohio Links mentioned in the show: Human Rights Campaign  LGBT-GLBT Networking Group on LinkedIn Books Mentioned: Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison You can get …

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Storytelling with Robin McHaelen for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_061813_RobinMcHaelen.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Robin McHaelen of True Colors Hartford, Connecticut Links mentioned in the show: True Colors  Parents, Families and Friends of Lesbians and Gays (PFLAG) Gay-Straight Alliance Network Public Allies Bienestar – LGBT Youth Hartford Foundation for Public Giving Give Out Day  Gill Foundation  …

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Storytelling with Matt Skallerud for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_061713_MattSkallerud.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Matt Skallerud of Pink Banana Media New York City, New York Links mentioned in the show – Travel Gay Canada  California Gay & Lesbian Chamber of Commerce  National Gay & Lesbian Chamber of Commerce International Gay & Lesbian Chamber of Commerce  Out & …

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Storytelling with Jim Koury for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_061613_JimKoury.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Jim Koury of Diversity Rules Magazine Oneonta, New York Links mentioned in the show: Diversity Rules Magazine Brokeback Mountain Books Mentioned: The Truth of Yesterday You can get in touch with Jim here: Website: diversityrulesmagazine.com/ facebook.com/Diversity-Rules-Magazine twitter.com/DiversityRules plus.google.com Listen to the episode by …

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Storytelling with Sara Calabro for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_061513_SaraCalabro.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Sara Calabro who is a Content Strategist Portland, Oregon Links mentioned in the show: AHA! AcuTake Think Traffic website Books Mentioned: But You Don’t Look Gay… The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated) The …

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Storytelling with Trung Tieu for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_061413_TrungTieu.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Trung Tieu of PepsiCo Chicago, Illinois Links mentioned in the show: The Chicago Area Gay & Lesbian Chamber of Commerce  CABO – CT’s LGBT Chamber of Commerce A Whole New Mind: Why Right-Brainers Will Rule the Future twitter.com/PepsiCoTrung linkedin.com/trungtieu   Listen to …

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Storytelling with Stan Kimer for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_061213_StanKimer.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Stan Kimer of Total Engagement Consulting Raleigh, North Carolina Links mentioned in the show: 5 things never to say to gay people blog post Business of Change website The Gill Foundation Out & Equal Workplace Advocates NGLCC Trade Missions Raleigh Business & …

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Storytelling with Liz Cooper for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/061113_LizCooper.mp3 Podcast: Play in new window Subscribe: RSS Links mentioned in today’s episode: Corporate Equality Index Buying for Workplace Equality 2013 The Tipping Point: How Little Things Can Make a Big Difference Human Rights Campaign Listen to the episode by clicking the play button below! Would you prefer to read …

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Storytelling with Brad Sears for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_061013_BradSears.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Brad Sears of The Williams Institute at the UCLA, School of Law Los Angeles, California Links mentioned in the show: The William’s Institute, UCLA School of Law Lambda Legal About Brad Sears Listen to the episode by clicking the play button below! …

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Storytelling with Jill Nelson for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_060913_JillNelson.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Jill Nelson of the INUS Group Portland, OR | Vancouver, WA Links mentioned in the show: Portland Area Business Association The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Evolutionaries: Transformational Leadership: The Missing Link …

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Storytelling with Danie Fineman for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders

http://traffic.libsyn.com/jenntgrace/GBM_060813_DanieFineman.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Danie Fineman of Keller Williams Realty Hartford, Connecticut Links mentioned in the show: The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results Listen to the episode by clicking the play button below! Would your prefer to read the transcript than listen …

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Storytelling with Matt Luginbuhl for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_060713_MattLuginbuhl.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Matt Luginbuhl from the Office of Diversity & Inclusion at Aetna Hartford, Connecticut Links mentioned in the show: Aetna Out & Equal Connecticut Community Marketing Inc. LGBT data points National Gay & Lesbian Chamber of Commerce (NGLCC) The Williams Institute, UCLA Law …

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Storytelling with Richard Oceguera for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_060513_RichardOceguera.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Richard Oceguera of Richard Oceguera Coaching New York City, New York Links mentioned in the show: Convert your Community to Cash: Monetize your Connections National Gay & Lesbian Chamber of Commerce New York Merchant Mart USA Greater New York Steering Committee – …

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Storytelling with Tony Ferraiolo for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_060413_TonyFerraiolo.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Tony Ferraiolo of  Tony Ferraiolo Coaching New Haven, Connecticut  Links mentioned in the show: The Genderbread Person What is Cisgender? IPEC Coaching But You Don’t Look Gay… The Dalai Lama’s Book of Wisdom If I’m not lesbianed you can’t be transgendered… http://tonyferraiolo.com/ …

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Storytelling with Sam McClure for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_060413_SamMcClure.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Sam McClure of the National Gay & Lesbian Chamber of Commerce Washington D.C. Links mentioned in the show: National Gay & Lesbian Chamber of Commerce (NGLCC) NGLCC National Business & Leadership Conference But You Don’t Look Gay… Green Eggs & Ham Oh, …

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Storytelling with Bree Gotsdiner for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_060213_BreeGotsdiner.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Bree Gotsdiner of Publicly Related Orlando, Florida Links mentioned in the show: Gay Games 2018 Tim Ferriss – The 4 Hour Work Week Zebra Coalition Difference between an Ally and an Advocate blog post Expert in the Boardroom Program You can get …

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#60: Filmmaker Gina Capristo-Gajdosik shares the power of coming out and living authentically [Podcast]

http://traffic.libsyn.com/jenntgrace/epi-60-gay-business-marketing-the-power-of-coming-out.mp3 Podcast: Play in new window Subscribe: RSS On today’s episode of the Gay Business & Marketing Made Easy podcast, I talk to Gina Capristo-Gajdosik, the filmmaker behind the film Make Me Blush! We talk about her personal coming out journey, the journey of being a filmmaker and seeing your …

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Internally Communicating LGBT Marketing Strategies to your Employees

In the blog post titled “Marketing to the LGBT Community” I pointed out two critical components for effectively targeting the lesbian, gay, bisexual and transgender (LGBT) community. Authenticity and transparency. These two core principles are paramount when targeting the LGBT community because many LGBT consumers are more aware of LGBT …

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#59: Does your business sell to Corporations? If yes, then listen up! [Podcast]

http://traffic.libsyn.com/jenntgrace/gay-business-marketing_epi-59_Heather_Cox_Certify-My-Company.mp3 Podcast: Play in new window Subscribe: RSS Listen to this great (and entertaining) interview with Heather Cox as we discuss – • Supplier Diversity • LGBT Business Certification • Certification as a marketing tool • Buying from each other I had a chance to sit down with Heather Cox …

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#57: Expert Interview – Marketing Tips for Reaching Lesbians [Podcast]

http://traffic.libsyn.com/jenntgrace/epi-57-ebone-belle-marketing-to-lesbians_1.mp3 Podcast: Play in new window Subscribe: RSS In this episode of the podcast I talk with Ebone Bell – founder and managing editor of Tagg Magazine. If you have been looking to market to the lesbian community but haven’t been certain on where to start, this podcast will point …

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#56: The fastest way to grow your LGBT (or allied) business that you’ve been overlooking [Podcast]

http://traffic.libsyn.com/jenntgrace/gay-business-epi-56-growth-opportunities-for-your-lgbt-or-allied-business.mp3 Podcast: Play in new window Subscribe: RSS   Today’s podcast episode is going to cover the ripple effect that supplier diversity opportunities can have on ​your​ business, whether or you are part of the LGBT community or an ally to the LGBT community. It doesn’t matter if you are …

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#55: Storytelling is critical to the success of lgbt businesses everywhere! Are you telling yours? [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_episode_55_interview-with-paul-collanton-from-august-2013.mp3 Podcast: Play in new window Subscribe: RSS Hello! Welcome to episode #55 of the podcast. Today’s episode is a rerun of a podcast episode I aired back in August 2013. I am doing this because I am currently in Miami speaking at the New Mainstream Business Summit! Since I …

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#54: Expert Interview with Mona Elyafi of ILDK Media, Public Relations Agency [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_epi_54_mona-ILDK_pr.mp3 Podcast: Play in new window Subscribe: RSS Today’s podcast is an interview, finally! It’s been since episode #45 with Amy Mayes since I’ve done an interview – wow. Well, now that we are back to an interview format – you are in for a real treat. I had a …

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#53: Love em’ or Hate em’ – Why you need to know about the HRC’s Corporate Equality Index [Podcast]

http://traffic.libsyn.com/jenntgrace/epi-53-gay-business-marketing-hrc-corporate-equality-index.mp3 Podcast: Play in new window Subscribe: RSS In today’s episode I cover a few topics. The first is I answer a listener question about what to do when you don’t feel comfortable networking in an LGBT environment. The second is I do a deep dive into what the Human …

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#52: Learn how to achieve Peak Performance in your Business & Marketing! [Podcast]

http://traffic.libsyn.com/jenntgrace/epi-52-learn-how-to-be-a-peak-performer-in-your-business-and-marketing_1.mp3 Podcast: Play in new window Subscribe: RSS In today’s episode of the podcast you will hear an interview I did with my friends over at the Peak Performance Podcast, Mike & Maria Keiser. Their show is “about everything having to do with being a Peak Performer.  We discuss high …

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#51: Who is the Human Rights Campaign and How Does this Help your Business? [Podcast]

http://traffic.libsyn.com/jenntgrace/epi-51-gay-business-marketing-human-rights-campaign-interview-with-liz-cooper.mp3 Podcast: Play in new window Subscribe: RSS Today’s podcast episode is meant as a pre-cursor to the next episode! Each year the Human Rights Campaign puts out their Corporate Equality Index (CEI) which is something I absolutely swear by. This index helps me understand what companies are doing good …

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#50: Know, Like & Trust: Why this matters more in the LGBT Community [Podcast]

http://traffic.libsyn.com/jenntgrace/epi-50-gay-business-marketing-why-know-like-trust-is-important-for-lgbt-people.mp3 Podcast: Play in new window Subscribe: RSS Today’s episode of the Gay Business & Marketing Made Easy Podcast covers the topic of knowing, liking and trusting someone. A recent plumbing snafu in my house made me realize how important this and even further how important it is for someone …

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#48: How to be an ally to a community you don’t belong to [Podcast]

http://traffic.libsyn.com/jenntgrace/episode-48-gay-business-and-marketing-made-easy-diversity-and-business-opportunities.mp3 Podcast: Play in new window Subscribe: RSS Today’s podcast addresses specifically how to be an ally to a community you are not necessarily a part of. I train LGBT allies on a daily basis and successfully I might add. 😉 But I had an epiphany recently. How does one …

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When to (or not to) use the word Queer? That is the question. [Podcast]

http://traffic.libsyn.com/jenntgrace/episode-47-gay-business-and-marketing-made-easy-a-queer-question.mp3 Podcast: Play in new window Subscribe: RSS Happy Thanksgiving everyone! Today I’m pleased to share episode #47 of the podcast. In this episode I discuss what I am thankful for this year as well as tackling a listener question about the usage of the word Queer. It’s an interesting topic and one …

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#46: What is coming in 2015 and answering listener questions [Podcast]

http://traffic.libsyn.com/jenntgrace/episode_46_gay-business-marketing-listener-questions.mp3 Podcast: Play in new window Subscribe: RSS Hi there podcast listener! Thank you for being here. I am delighted to share with you my plans for this podcast as I enter year 3 of doing so. I also discuss ways in which I will be improving my blog and …

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