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Is your target market ‘the ladies across the street?’

I grew up in a small town where diversity was scarce, really scarce. I’m not sure how or when being inclusive of everyone became such a part of who I was but I remember as early as 11 being inclusive regardless of race or religion specifically in my very non-diverse …

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#73: What you need to know about the Human Rights Campaign, Corporate Equality Index

http://traffic.libsyn.com/jenntgrace/epi-73-gay-business-marketing-hrc-corporate-equality-index-replay-of-episode-53.mp3 Podcast: Play in new window Subscribe: RSS Hey all – this episode is a re-airing of episode 53, so if you already heard episode 53, come back for a new episode in episode 74! In today’s episode I cover a few topics. The first is I answer a listener …

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Are you asking your LGBT customers touchy things?

So here is part 3 of 7 in the 7 part series titled: “The 7 Deadly Sins of Ineffective LGBT Communications.” I first introduced to you the idea that I believe 98% of miscommunication blunders occur for one of 7 reasons, which I’ve dubbed the 7 deadly sins. As a …

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#71: Simple Tactics for Reaching LGBT Consumers [Podcast]

http://traffic.libsyn.com/jenntgrace/episode_71_Simple-tactics-for-reaching-LGBT-consumers.mp3 Podcast: Play in new window Subscribe: RSS Thank you for listening to episode 71 of the podcast. On my last podcast I was able to answer a question from a reader and it was nice to get back to that type of podcast! I decided this week I would …

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#70: An Open Letter from a Self Admitted Homophobe [Podcast]

http://traffic.libsyn.com/jenntgrace/Episode_70_An-open-letter-from-a-self-admitted-homophobe.mp3 Podcast: Play in new window Subscribe: RSS Thanks for listening to episode #70 of the podcast. Today’s episode of the podcast isn’t an interview, it’s a response to an email I received from a reader. It’s been a few months since I’ve spent a podcast just talking to you, …

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#69: Melissa Ferrick | Singer-Songwriter [Podcast]

http://traffic.libsyn.com/jenntgrace/episode_69_Melissa-Ferrick-Rock-Folk-Singer.mp3 Podcast: Play in new window Subscribe: RSS Thanks for listening to episode #69 of the podcast. Today’s guest, Melissa Ferrick, is a master of many trades – an acclaimed performing artist (currently listed as #20 of the top 50 women in indie music), a record label owner as well …

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#66: Storytelling with Ann Townsend, Author of LGBTQ: Outing My Christianity, Founder of Hands Across the Pond [Podcast]

http://traffic.libsyn.com/jenntgrace/Ann-Townsend-Interview-epi-66.mp3 Podcast: Play in new window Subscribe: RSS Thanks for listening to episode #66 of the podcast. Today’s episode is with Ann Townsend, author of LGBTQ: Outing My Christianity. She is also an advocate for LGBTQ youth with Hands Across the Pond. She also shares a few secret projects she is working on …

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#50: Know, Like & Trust: Why this matters more in the LGBT Community [Podcast]

http://traffic.libsyn.com/jenntgrace/epi-50-gay-business-marketing-why-know-like-trust-is-important-for-lgbt-people.mp3 Podcast: Play in new window Subscribe: RSS Today’s episode of the Gay Business & Marketing Made Easy Podcast covers the topic of knowing, liking and trusting someone. A recent plumbing snafu in my house made me realize how important this and even further how important it is for someone …

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#48: How to be an ally to a community you don’t belong to [Podcast]

http://traffic.libsyn.com/jenntgrace/episode-48-gay-business-and-marketing-made-easy-diversity-and-business-opportunities.mp3 Podcast: Play in new window Subscribe: RSS Today’s podcast addresses specifically how to be an ally to a community you are not necessarily a part of. I train LGBT allies on a daily basis and successfully I might add. 😉 But I had an epiphany recently. How does one …

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#39: The Burger King ‘Proud Whopper’ Case Study [Podcast]

http://traffic.libsyn.com/jenntgrace/gbm_ep39-NGLCC-recap-and-Burger-King-Case-Study-8-7-2014.mp3 Podcast: Play in new window Subscribe: RSS Below are the items mentioned in this episode of the podcast. Where’s the Beef in Burger King’s ‘Proud Whopper’ Campaign? How Burger King Recently Brought Out The Intolerance Of Facebook Christians (Video) Three (3) critical mistakes you don’t want to say in …

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#38: Storytelling with Stacy Morataya-Pilkington [Podcast]

http://traffic.libsyn.com/jenntgrace/gbm-ep-38-interview-with-stacy-7-21-2014.mp3 Podcast: Play in new window Subscribe: RSS In this new podcast, I had the pleasure of interviewing a close friend and colleague on the show. I lovingly refer to her as an operational genius, but you can just call her Stacy (Morataya-Pilkington). This interview covers many topics and her …

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Developing Partnerships within the LGBT Community

In the blog post titled “Internally Communicating LGBT Marketing Strategies to your Employees” we covered a few critical areas. We touched upon the topics of external perception versus internal perception, we discussed the value of employee resource groups (ERGs) within your organization and I also demonstrated a real life example …

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What’s the business impact of ridiculous proposed laws across America?

A few years back I was in a Facebook conversation with a friend about the ridiculous nature of Arizona’s Senate Bill 1062. I was so intrigued by her comments that I told her to head over to my Facebook page and post there so we could get the conversation going with other people …

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#023: What I am Thankful For: Happy Thanksgiving [Podcast]

http://traffic.libsyn.com/jenntgrace/Episode_023_WhatIAmThankfulFor-HappyThanksgiving.mp3 Podcast: Play in new window Subscribe: RSS Have a listen to episode #23 of the Gay Business & Marketing Made Easy podcast! Today is a shorter episode than usual as I just want to talk for a few minutes about what I am thankful for this Thanksgiving. I wish …

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#022: Expert Interview with Joanne Sprague

http://traffic.libsyn.com/jenntgrace/GBM_Episode_022_JoanneSprague-FriendFactor.mp3 Podcast: Play in new window Subscribe: RSS Have a listen to episode #22 of the Gay Business & Marketing Made Easy podcast! You’ll hear the story of Joanne Sprague, the Re-Founder & CEO of Friendfactor the “LGBT Rights Organization for Straight Friends.” Listen to the podcast, and sign up …

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#021: Expert Interview with Jodi Savitz [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_Episode_021_Jodi-Savitz.mp3 Podcast: Play in new window Subscribe: RSS Have a listen to episode #21 of the Gay Business & Marketing Made Easy podcast! You’ll hear the story of filmmaker, Jodi Savitz. You’ll hear her story as an invisible feminine lesbian and her current documentary project, “Girl on Girl.” Below are …

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#013: Marriage Equality & Marketing [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_Episode_013.mp3 Podcast: Play in new window Subscribe: RSS In this episode of the Gay Business & Marketing Made Easy Podcast we talk about the implications DOMA, ENDA and Prop 8 all have on your marketing efforts within your business. Marriage Equality is here for many so you’ll learn how to …

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Sam McClure Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_060413_SamMcClure.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Sam McClure of the National Gay & Lesbian Chamber of Commerce Washington D.C. Links mentioned in the show: National Gay & Lesbian Chamber of Commerce (NGLCC) NGLCC National Business & Leadership Conference But You Don’t Look Gay… Green Eggs …

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#010: Expert Interview with Justin Nelson, National Gay & Lesbian Chamber of Commerce (NGLCC) [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_Episode010_Justin_Nelson_NGLCC.mp3 Podcast: Play in new window Subscribe: RSS Listen to Justin Nelson, co-founder of the National Gay & Lesbian Chamber of Commerce (NGLCC), share valuable insights on business and equality. I had a chance to talk with him and get his inspiring answers to the set of questions below. Listen …

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Marriage Equality is Coming: Get your marketing plan ready!

Years ago the hot topic of the moment was the Supreme Court hearing oral arguments in the Proposition 8 case which challenged California’s ban on same-sex marriage and the federal Defense of Marriage Act (DOMA) case. I was personally hooked on MSNBC specifically watching Rachel Maddow. There was plenty of talk around moral …

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#006: Expert Interview with Laura Davis, Yahoo! News [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_Episode006_YNews_Laura_Davis.mp3 Podcast: Play in new window Subscribe: RSS I had a chance to sit down with Laura Davis of Yahoo! News recently and ask her a series of questions around same sex marriage, Proposition 8 and the economic impact of the LGBT wedding industry. Below are the questions I asked …

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#004: Expert Interview with Jennifer Brown Consulting [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_Episode004_Expert-Interview-JBC.mp3 Podcast: Play in new window Subscribe: RSS I had a chance to sit down with Jennifer Brown recently and ask her a series of thought provoking questions. She gave us honest and thought provoking answers in return. We catch a glimpse into her world as an entrepreneur in the …

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How to Identify and Respond to "The Pronoun Game"

So what is the Pronoun Game? I was pleasantly surprised to see Wikipedia had a definition – “‘Playing the pronoun game’ is the act of concealing sexual orientation in conversation by not using a gender-specific pronoun for a partner or a lover, which would reveal the sexual orientation of the …

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"Pardon my ignorance but what is LGBT?"

This website came to be after I found myself answering LGBT (lesbian, gay, bisexual and transgender) related questions from a variety of friends of mine. Since I consider myself a Professional Lesbian TM (educating people around LGBT topics is what I do every day) I’m often the first place friends come to …

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