Communications Archives - Jenn T. Grace—Book Publisher, Speaker, and Author Skip to the content
CategoryCommunications

Is your target market ‘the ladies across the street?’

I grew up in a small town where diversity was scarce, really scarce. I’m not sure how or when being inclusive of everyone became such a part of who I was but I remember as early as 11 being inclusive regardless of race or religion specifically in my very non-diverse …

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#85: Jacob Tobia Shares How to Build a Personal Brand Platform with Meaning [Podcast]

http://traffic.libsyn.com/jenntgrace/Epi85-LGBTQ_Interview_with_JACOB_TOBIA.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T. Grace – Episode 85 – Jacob Tobia Shares How to Build a Personal Brand Platform with Meaning Thank you for tuning into episode #85 of the podcast. In this episode I speak with Jacob Tobia who …

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#81: Growing Your LGBT Business with Kimberly Vaughan [Podcast]

http://traffic.libsyn.com/jenntgrace/Epi81-Growing-LGBT-Business-with-Kimberly-Vaughan.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T. Grace – Episode 81 – Growing Your LGBT Business with Kimberly Vaughan Thank you for tuning in to episode 81 of the podcast! You may have noticed that I’ve rebranded the podcast to ‘Professional Branding for …

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#80: Fast Track to Business Growth with Michael Mapes [Podcast]

http://traffic.libsyn.com/jenntgrace/Epi80-Fast-Track-to-Business-Growth-with-Michael-Mapes.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 80 – Fast Track to Business Grown with Michael Mapes Thank you for tuning in to episode 80 of the podcast! In this episode I had the pleasure of speaking with Michael Mapes …

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#77: The Top 5 Fears New LGBT Authors Have and How to Conquer Them! [Podcast]

http://traffic.libsyn.com/jenntgrace/epi_77_top-5-fears-of-new-LGBT-authors.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 77 – The Top 5 Fears New LGBT Authors Have and How to Conquer Them! Thank you for tuning in to episode 77 of the podcast. In this episode I’m tackling the top …

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#76: Standing Out and Reinventing Yourself with Guest Dorie Clark [Podcast]

http://traffic.libsyn.com/jenntgrace/epi_76_StandingOut-and-ReinventingYourself-with-DorieClark.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 76 – Standing Out and Reinventing Yourself with Guest Dorie Clark Thank you for listening to episode 76 of the podcast. In this episode I had the privilege of speaking to Dorie Clark, …

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#75: Planning for 2016 – Will you Become an Author This Year? [Podcast]

http://traffic.libsyn.com/jenntgrace/epi_75_Planning-for-2016-will-you-become-an-author-this-year.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 75 – Planning for 2016 – Will you become an author this year_ Thank you for tuning into episode 75 of my podcast – and the first episode of 2016! In this episode …

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#74: The LGBT Events in 2015 that have Changed History w/ Sam McClure [Podcast]

http://traffic.libsyn.com/jenntgrace/episode-74-The-LGBT-Events-in-2015-that-have-Changed-History-with-Sam-McClure.mp3 Podcast: Play in new window Subscribe: RSS Thank you for listening to episode 74 of the podcast, my final episode of the year. In this episode I speak to Sam McClure, Senior Vice President of NGLCC. Some of you may recognize Sam’s name, as I also had the opportunity …

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#73: What you need to know about the Human Rights Campaign, Corporate Equality Index

http://traffic.libsyn.com/jenntgrace/epi-73-gay-business-marketing-hrc-corporate-equality-index-replay-of-episode-53.mp3 Podcast: Play in new window Subscribe: RSS Hey all – this episode is a re-airing of episode 53, so if you already heard episode 53, come back for a new episode in episode 74! In today’s episode I cover a few topics. The first is I answer a listener …

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#72: How Does Confidence Impact Your LGBT Marketing Approach? [Podcast]

http://traffic.libsyn.com/jenntgrace/episode_72_How-Does-Confidence-Impact-Your-LGBT-Marketing-Approach.mp3 Podcast: Play in new window Subscribe: RSS Today we are talking about how confidence impact your LGBT marketing approach. I’m bringing this question to you because I’ve had two conversations with prospective clients in the last couple of weeks, and both of them – with two very different businesses …

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Are you asking your LGBT customers touchy things?

So here is part 3 of 7 in the 7 part series titled: “The 7 Deadly Sins of Ineffective LGBT Communications.” I first introduced to you the idea that I believe 98% of miscommunication blunders occur for one of 7 reasons, which I’ve dubbed the 7 deadly sins. As a …

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#70: An Open Letter from a Self Admitted Homophobe [Podcast]

http://traffic.libsyn.com/jenntgrace/Episode_70_An-open-letter-from-a-self-admitted-homophobe.mp3 Podcast: Play in new window Subscribe: RSS Thanks for listening to episode #70 of the podcast. Today’s episode of the podcast isn’t an interview, it’s a response to an email I received from a reader. It’s been a few months since I’ve spent a podcast just talking to you, …

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#69: Melissa Ferrick | Singer-Songwriter [Podcast]

http://traffic.libsyn.com/jenntgrace/episode_69_Melissa-Ferrick-Rock-Folk-Singer.mp3 Podcast: Play in new window Subscribe: RSS Thanks for listening to episode #69 of the podcast. Today’s guest, Melissa Ferrick, is a master of many trades – an acclaimed performing artist (currently listed as #20 of the top 50 women in indie music), a record label owner as well …

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#68: Michele Wierzgac | Keynote speaker, leadership guru, and author of “The Talking Stick According To Michele: A Guide For Reflecting On Your Personal Brand” [Podcast]

http://traffic.libsyn.com/jenntgrace/episode_68_michele_wierzgac.mp3 Podcast: Play in new window Subscribe: RSS Thanks for joining me for episode #68 of the podcast. My guest today is Michele Wierzgac, who I’m so glad shared her story with me and now you. Michele’s journey is an interesting one; from the volleyball court to the main stage …

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Storytelling with Kevin Letourneau for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_062913_KevinLetourneau.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Kevin Letourneau of Go Out Loud Salem, Massachusetts Links mentioned: Go Out Loud  Northshore Pride City of Salem, Massachusetts Google Reader Salem State University You can get in touch with Kevin here: Go Out Loud website Facebook.com/GoOutLoud Twitter.com/GoOutLoud Listen to the episode …

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Internally Communicating LGBT Marketing Strategies to your Employees

In the blog post titled “Marketing to the LGBT Community” I pointed out two critical components for effectively targeting the lesbian, gay, bisexual and transgender (LGBT) community. Authenticity and transparency. These two core principles are paramount when targeting the LGBT community because many LGBT consumers are more aware of LGBT …

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#58: Is Authenticity in the Workplace Dead? [Podcast]

http://traffic.libsyn.com/jenntgrace/epi-58-gay-business-marketing-is-authenticity-dead.mp3 Podcast: Play in new window Subscribe: RSS Welcome to the podcast! Today’s podcast episode is going to be a dive into the archives going back to episode #19. I’ve been very busy and haven’t had a chance to record a brand new podcast, however I do talk about my …

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#53: Love em’ or Hate em’ – Why you need to know about the HRC’s Corporate Equality Index [Podcast]

http://traffic.libsyn.com/jenntgrace/epi-53-gay-business-marketing-hrc-corporate-equality-index.mp3 Podcast: Play in new window Subscribe: RSS In today’s episode I cover a few topics. The first is I answer a listener question about what to do when you don’t feel comfortable networking in an LGBT environment. The second is I do a deep dive into what the Human …

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#52: Learn how to achieve Peak Performance in your Business & Marketing! [Podcast]

http://traffic.libsyn.com/jenntgrace/epi-52-learn-how-to-be-a-peak-performer-in-your-business-and-marketing_1.mp3 Podcast: Play in new window Subscribe: RSS In today’s episode of the podcast you will hear an interview I did with my friends over at the Peak Performance Podcast, Mike & Maria Keiser. Their show is “about everything having to do with being a Peak Performer.  We discuss high …

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#51: Who is the Human Rights Campaign and How Does this Help your Business? [Podcast]

http://traffic.libsyn.com/jenntgrace/epi-51-gay-business-marketing-human-rights-campaign-interview-with-liz-cooper.mp3 Podcast: Play in new window Subscribe: RSS Today’s podcast episode is meant as a pre-cursor to the next episode! Each year the Human Rights Campaign puts out their Corporate Equality Index (CEI) which is something I absolutely swear by. This index helps me understand what companies are doing good …

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#50: Know, Like & Trust: Why this matters more in the LGBT Community [Podcast]

http://traffic.libsyn.com/jenntgrace/epi-50-gay-business-marketing-why-know-like-trust-is-important-for-lgbt-people.mp3 Podcast: Play in new window Subscribe: RSS Today’s episode of the Gay Business & Marketing Made Easy Podcast covers the topic of knowing, liking and trusting someone. A recent plumbing snafu in my house made me realize how important this and even further how important it is for someone …

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When to (or not to) use the word Queer? That is the question. [Podcast]

http://traffic.libsyn.com/jenntgrace/episode-47-gay-business-and-marketing-made-easy-a-queer-question.mp3 Podcast: Play in new window Subscribe: RSS Happy Thanksgiving everyone! Today I’m pleased to share episode #47 of the podcast. In this episode I discuss what I am thankful for this year as well as tackling a listener question about the usage of the word Queer. It’s an interesting topic and one …

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#46: What is coming in 2015 and answering listener questions [Podcast]

http://traffic.libsyn.com/jenntgrace/episode_46_gay-business-marketing-listener-questions.mp3 Podcast: Play in new window Subscribe: RSS Hi there podcast listener! Thank you for being here. I am delighted to share with you my plans for this podcast as I enter year 3 of doing so. I also discuss ways in which I will be improving my blog and …

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#44: Expert Interview with Re Perez [Podcast]

http://traffic.libsyn.com/jenntgrace/episode-44-gay-business-and-marketing-made-easy-re-perez.mp3 Podcast: Play in new window Subscribe: RSS I had a chance to recently sit down with Re Perez of BRANDING FOR THE PEOPLE. I’ve known of Re for a couple of years through our mutual relationship with the National Gay & Lesbian Chamber of Commerce. At this past conference …

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#40: Are we going to get to #1 on the Amazon Best Seller List? It’s book launch time! [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM-epi-40-book-launch-of-no-wait-you-do-look-gay.mp3 Podcast: Play in new window Subscribe: RSS This week’s podcast is all about my virtual book launch. A much shorter episode than usual, that is filled with so much love and gratitude to you the listener and reader. I really appreciate you! 🙂 Now through Friday is the virtual launch of my …

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#39: The Burger King ‘Proud Whopper’ Case Study [Podcast]

http://traffic.libsyn.com/jenntgrace/gbm_ep39-NGLCC-recap-and-Burger-King-Case-Study-8-7-2014.mp3 Podcast: Play in new window Subscribe: RSS Below are the items mentioned in this episode of the podcast. Where’s the Beef in Burger King’s ‘Proud Whopper’ Campaign? How Burger King Recently Brought Out The Intolerance Of Facebook Christians (Video) Three (3) critical mistakes you don’t want to say in …

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#37: The 7 Mistakes Preventing you from Selling to the $830 Billion LGBT Market [Podcast]

http://traffic.libsyn.com/jenntgrace/gbm-ep-37-no-wait-you-do-look-gay-7-4-2014.mp3 Podcast: Play in new window Subscribe: RSS In this podcast I proudly discuss my newest project, which is my 2nd book. I give insider info on the book and share how you can buy books in bulk and get some amazing bonuses! Listen to learn more!   Play the …

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#29: The Top 8 LGBT News Stories of February and Why They Matter [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_Epi_029-8-great-things-in-3-weeks.mp3 Podcast: Play in new window Subscribe: RSS In the last episode of the podcast I made mention that the media is the gift that keeps on giving these days. There is so much going on for LGBT equality its hard to keep up with. Today I am going to …

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Is asking someone “So, what’s your disability?” similar to asking “So, are you a lesbian?”

For the few years I have written blog posts that are related to effective communications with the LGBT community (and it’s turned into so much more! I’m not sure all of you are aware that this blog actually started off called “LGBT Questions from a Friend,” and I was answering questions from friends and …

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Marriage Equality is Coming: Get your marketing plan ready!

Years ago the hot topic of the moment was the Supreme Court hearing oral arguments in the Proposition 8 case which challenged California’s ban on same-sex marriage and the federal Defense of Marriage Act (DOMA) case. I was personally hooked on MSNBC specifically watching Rachel Maddow. There was plenty of talk around moral …

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#003: LGBT Marketing Basics [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_003_LGBT_Marketing_Basics.mp3 Podcast: Play in new window Subscribe: RSS On this episode of the Gay Business & Marketing Made Easy podcast we are talking about the basics of marketing and how to leverage your status as an LGBT business owner. I’d like to first say thank you so much for listening …

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#002: What Exactly is LGBT? Basic Terminology [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_002_What_is_and_isnt_LGBT.mp3 Podcast: Play in new window Subscribe: RSS What exactly is LGBT? We’re talking the basics today on this episode of the Gay Business & Marketing Made Easy podcast! This podcast is dedicated to teaching you how to do business with and marketing to the LGBT community. There is no …

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