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How to build a simple LGBT outreach plan (A 5 Part Series)

Marketing to the lesbian, gay, bisexual and transgender (LGBT) community requires a plan. Positioning yourself as the go-to person for the community in regards to business transactions requires a strategy and a plan as well. You have to be logical in your approach. You can’t just put a rainbow sticker …

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#82: How to Impact 1 Million LGBT People [Podcast]

http://traffic.libsyn.com/jenntgrace/Epi82-How-to-Impact-1-Million-LGBT-People.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T. Grace – Episode 82 – How to Impact 1 Million LGBT People Thank you for tuning in to episode 82 of the podcast. In this episode I discuss a small mindset shift that I’ve had over …

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#81: Growing Your LGBT Business with Kimberly Vaughan [Podcast]

http://traffic.libsyn.com/jenntgrace/Epi81-Growing-LGBT-Business-with-Kimberly-Vaughan.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T. Grace – Episode 81 – Growing Your LGBT Business with Kimberly Vaughan Thank you for tuning in to episode 81 of the podcast! You may have noticed that I’ve rebranded the podcast to ‘Professional Branding for …

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#80: Fast Track to Business Growth with Michael Mapes [Podcast]

http://traffic.libsyn.com/jenntgrace/Epi80-Fast-Track-to-Business-Growth-with-Michael-Mapes.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 80 – Fast Track to Business Grown with Michael Mapes Thank you for tuning in to episode 80 of the podcast! In this episode I had the pleasure of speaking with Michael Mapes …

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#79: Women & LGBT Entrepreneurship Dissected with Guest Jennifer Brown [Podcast]

http://traffic.libsyn.com/jenntgrace/epi-79_Women__LGBT_Entrepreneurship_Dissected_with_Guest_Jennifer_Brown.mp3 Podcast: Play in new window Subscribe: RSS Episode 79 is a rebroadcast of one of the first – and most interesting – podcast interviews I’ve had the pleasure of doing. I had the opportunity to sit down with Jennifer Brown for an honest and thought provoking conversation. We were …

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#78: The 6 Steps to using Content Marketing to create your Personal Brand [Podcast]

http://traffic.libsyn.com/jenntgrace/epi_78_6-content-marketing-tips-to-develop-your-personal-brand.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 78 – The 6 Steps to using Content Marketing to create your Personal Brand Thank you for tuning in to episode 78 of the podcast. In this episode I’m discussing the 6 steps …

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#77: The Top 5 Fears New LGBT Authors Have and How to Conquer Them! [Podcast]

http://traffic.libsyn.com/jenntgrace/epi_77_top-5-fears-of-new-LGBT-authors.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 77 – The Top 5 Fears New LGBT Authors Have and How to Conquer Them! Thank you for tuning in to episode 77 of the podcast. In this episode I’m tackling the top …

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#76: Standing Out and Reinventing Yourself with Guest Dorie Clark [Podcast]

http://traffic.libsyn.com/jenntgrace/epi_76_StandingOut-and-ReinventingYourself-with-DorieClark.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 76 – Standing Out and Reinventing Yourself with Guest Dorie Clark Thank you for listening to episode 76 of the podcast. In this episode I had the privilege of speaking to Dorie Clark, …

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#75: Planning for 2016 – Will you Become an Author This Year? [Podcast]

http://traffic.libsyn.com/jenntgrace/epi_75_Planning-for-2016-will-you-become-an-author-this-year.mp3 Podcast: Play in new window Subscribe: RSS Download the Transcript here! Jenn T Grace – Ep 75 – Planning for 2016 – Will you become an author this year_ Thank you for tuning into episode 75 of my podcast – and the first episode of 2016! In this episode …

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#74: The LGBT Events in 2015 that have Changed History w/ Sam McClure [Podcast]

http://traffic.libsyn.com/jenntgrace/episode-74-The-LGBT-Events-in-2015-that-have-Changed-History-with-Sam-McClure.mp3 Podcast: Play in new window Subscribe: RSS Thank you for listening to episode 74 of the podcast, my final episode of the year. In this episode I speak to Sam McClure, Senior Vice President of NGLCC. Some of you may recognize Sam’s name, as I also had the opportunity …

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#73: What you need to know about the Human Rights Campaign, Corporate Equality Index

http://traffic.libsyn.com/jenntgrace/epi-73-gay-business-marketing-hrc-corporate-equality-index-replay-of-episode-53.mp3 Podcast: Play in new window Subscribe: RSS Hey all – this episode is a re-airing of episode 53, so if you already heard episode 53, come back for a new episode in episode 74! In today’s episode I cover a few topics. The first is I answer a listener …

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#72: How Does Confidence Impact Your LGBT Marketing Approach? [Podcast]

http://traffic.libsyn.com/jenntgrace/episode_72_How-Does-Confidence-Impact-Your-LGBT-Marketing-Approach.mp3 Podcast: Play in new window Subscribe: RSS Today we are talking about how confidence impact your LGBT marketing approach. I’m bringing this question to you because I’ve had two conversations with prospective clients in the last couple of weeks, and both of them – with two very different businesses …

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Are you asking your LGBT customers touchy things?

So here is part 3 of 7 in the 7 part series titled: “The 7 Deadly Sins of Ineffective LGBT Communications.” I first introduced to you the idea that I believe 98% of miscommunication blunders occur for one of 7 reasons, which I’ve dubbed the 7 deadly sins. As a …

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#71: Simple Tactics for Reaching LGBT Consumers [Podcast]

http://traffic.libsyn.com/jenntgrace/episode_71_Simple-tactics-for-reaching-LGBT-consumers.mp3 Podcast: Play in new window Subscribe: RSS Thank you for listening to episode 71 of the podcast. On my last podcast I was able to answer a question from a reader and it was nice to get back to that type of podcast! I decided this week I would …

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#70: An Open Letter from a Self Admitted Homophobe [Podcast]

http://traffic.libsyn.com/jenntgrace/Episode_70_An-open-letter-from-a-self-admitted-homophobe.mp3 Podcast: Play in new window Subscribe: RSS Thanks for listening to episode #70 of the podcast. Today’s episode of the podcast isn’t an interview, it’s a response to an email I received from a reader. It’s been a few months since I’ve spent a podcast just talking to you, …

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#69: Melissa Ferrick | Singer-Songwriter [Podcast]

http://traffic.libsyn.com/jenntgrace/episode_69_Melissa-Ferrick-Rock-Folk-Singer.mp3 Podcast: Play in new window Subscribe: RSS Thanks for listening to episode #69 of the podcast. Today’s guest, Melissa Ferrick, is a master of many trades – an acclaimed performing artist (currently listed as #20 of the top 50 women in indie music), a record label owner as well …

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#68: Michele Wierzgac | Keynote speaker, leadership guru, and author of “The Talking Stick According To Michele: A Guide For Reflecting On Your Personal Brand” [Podcast]

http://traffic.libsyn.com/jenntgrace/episode_68_michele_wierzgac.mp3 Podcast: Play in new window Subscribe: RSS Thanks for joining me for episode #68 of the podcast. My guest today is Michele Wierzgac, who I’m so glad shared her story with me and now you. Michele’s journey is an interesting one; from the volleyball court to the main stage …

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Storytelling with Selisse Berry for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/063013_SelisseBerry.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Selisse Berry of Out & Equal Workplace Advocates San Francisco, California  Links mentioned: Out & Equal Workplace Advocates  Update: The 2014 Out & Equal Workplace Summit is in San Francisco, CA from November 3rd through November 6th. Click here for more details. …

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Storytelling with Kevin Letourneau for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_062913_KevinLetourneau.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Kevin Letourneau of Go Out Loud Salem, Massachusetts Links mentioned: Go Out Loud  Northshore Pride City of Salem, Massachusetts Google Reader Salem State University You can get in touch with Kevin here: Go Out Loud website Facebook.com/GoOutLoud Twitter.com/GoOutLoud Listen to the episode …

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Storytelling with Dan Nilsen for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/062813_DanNilsen.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Dan Nilsen of Bishop-McCann Kansas City, Missouri Links mentioned in the show: Bishop McCann Mid-America Gay & Lesbian Chamber of Commerce – Kansas City Area The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Good to …

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Storytelling with Rony Tennenbaum for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_062713_RonyTennenbaum.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Rony Tennenbaum | Business Owner and Jewelery Designer New York City, New York Links mentioned in the show: Amazon Kindle Commercial  Rony Tennenbaum Rings  You can get in touch with Rony here: RonyTennenbaum.com Facebook.com/RonyTennenbaum Listen to the episode by clicking the …

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Storytelling with Tonie Snell for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_062613_TonieSnell.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Tonie Snell of 925 Hire Cleveland, Ohio Links mentioned in the show: 925 Hire Snitch.name Crain’s Cleveland Business: Cleveland Business News Google Business Products  Knack.it Listen to the episode by clicking the play button below! Would your prefer to read the transcript than …

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Storytelling with Victoria Fulkerson for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]

http://traffic.libsyn.com/jenntgrace/062413_VictoriaFulkerson.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Victoria Fulkerson of National Gay and Lesbian Chamber of Commerce Washington D.C. Links mentioned in the show: National Gay & Lesbian Chamber of Commerce Out for Work NGLCC Supplier Diversity Initiative  NGLCC Conference 2014 Books Mentioned: Predictable Success: Getting Your Organization On the …

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Internally Communicating LGBT Marketing Strategies to your Employees

In the blog post titled “Marketing to the LGBT Community” I pointed out two critical components for effectively targeting the lesbian, gay, bisexual and transgender (LGBT) community. Authenticity and transparency. These two core principles are paramount when targeting the LGBT community because many LGBT consumers are more aware of LGBT …

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#59: Does your business sell to Corporations? If yes, then listen up! [Podcast]

http://traffic.libsyn.com/jenntgrace/gay-business-marketing_epi-59_Heather_Cox_Certify-My-Company.mp3 Podcast: Play in new window Subscribe: RSS Listen to this great (and entertaining) interview with Heather Cox as we discuss – • Supplier Diversity • LGBT Business Certification • Certification as a marketing tool • Buying from each other I had a chance to sit down with Heather Cox …

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#56: The fastest way to grow your LGBT (or allied) business that you’ve been overlooking [Podcast]

http://traffic.libsyn.com/jenntgrace/gay-business-epi-56-growth-opportunities-for-your-lgbt-or-allied-business.mp3 Podcast: Play in new window Subscribe: RSS   Today’s podcast episode is going to cover the ripple effect that supplier diversity opportunities can have on ​your​ business, whether or you are part of the LGBT community or an ally to the LGBT community. It doesn’t matter if you are …

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#55: Storytelling is critical to the success of lgbt businesses everywhere! Are you telling yours? [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_episode_55_interview-with-paul-collanton-from-august-2013.mp3 Podcast: Play in new window Subscribe: RSS Hello! Welcome to episode #55 of the podcast. Today’s episode is a rerun of a podcast episode I aired back in August 2013. I am doing this because I am currently in Miami speaking at the New Mainstream Business Summit! Since I …

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#44: Expert Interview with Re Perez [Podcast]

http://traffic.libsyn.com/jenntgrace/episode-44-gay-business-and-marketing-made-easy-re-perez.mp3 Podcast: Play in new window Subscribe: RSS I had a chance to recently sit down with Re Perez of BRANDING FOR THE PEOPLE. I’ve known of Re for a couple of years through our mutual relationship with the National Gay & Lesbian Chamber of Commerce. At this past conference …

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#41: Expert Interview with Jeff Berger [Podcast]

http://traffic.libsyn.com/jenntgrace/epi_41_interview_jeff_berger_national-association-of-gay-lesbian-real-estate-professionals.mp3 Podcast: Play in new window Subscribe: RSS   I had the great pleasure of talking with Jeff Berger on today’s podcast.  Jeff is the founder of the National Association of Gay & Lesbian Real Estate Professionals (NAGLREP) and shared some great insights on more effective marketing to the LGBT …

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#40: Are we going to get to #1 on the Amazon Best Seller List? It’s book launch time! [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM-epi-40-book-launch-of-no-wait-you-do-look-gay.mp3 Podcast: Play in new window Subscribe: RSS This week’s podcast is all about my virtual book launch. A much shorter episode than usual, that is filled with so much love and gratitude to you the listener and reader. I really appreciate you! 🙂 Now through Friday is the virtual launch of my …

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#39: The Burger King ‘Proud Whopper’ Case Study [Podcast]

http://traffic.libsyn.com/jenntgrace/gbm_ep39-NGLCC-recap-and-Burger-King-Case-Study-8-7-2014.mp3 Podcast: Play in new window Subscribe: RSS Below are the items mentioned in this episode of the podcast. Where’s the Beef in Burger King’s ‘Proud Whopper’ Campaign? How Burger King Recently Brought Out The Intolerance Of Facebook Christians (Video) Three (3) critical mistakes you don’t want to say in …

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Developing Partnerships within the LGBT Community

In the blog post titled “Internally Communicating LGBT Marketing Strategies to your Employees” we covered a few critical areas. We touched upon the topics of external perception versus internal perception, we discussed the value of employee resource groups (ERGs) within your organization and I also demonstrated a real life example …

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#35: Storytelling with Ann Jenrette-Thomas [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_Epi_35_Ann-Jenrette-Thomas.mp3 Podcast: Play in new window Subscribe: RSS Today’s interview is with Ann Jenrette-Thomas of Esquire Coaching Inc. Ann and I had a great conversation around being an LGBT business owner, coming out to our families, how to leverage being a lesbian in business and all of the wonderful things …

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#34: How LGBT Chambers of Commerce can change your Business & your Life [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_Epi_034_LGBT-Chamber-of-Commerce.mp3 Podcast: Play in new window Subscribe: RSS Today’s podcast is all about LGBT Chambers of Commerce. Yes, you’ve heard me talk about them in the past but today we do a deep dive in how they can change your business and possibly even your life. They have been a …

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#31: Increase Your Market Share Through Authentic Communications [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_Episode_31_Webinar_recording.mp3 Podcast: Play in new window Subscribe: RSS So this weeks podcast is a little bit different. This is the audio recording of my March 19th webinar that I did. As you may know I do webinars every single month. I’ve heard from many podcast listeners that you just can’t …

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#29: The Top 8 LGBT News Stories of February and Why They Matter [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_Epi_029-8-great-things-in-3-weeks.mp3 Podcast: Play in new window Subscribe: RSS In the last episode of the podcast I made mention that the media is the gift that keeps on giving these days. There is so much going on for LGBT equality its hard to keep up with. Today I am going to …

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#28: Storytelling with Leanne Pittsford [Podcast]

http://traffic.libsyn.com/jenntgrace/Episode_028_Leanne-Pittsford.mp3 Podcast: Play in new window Subscribe: RSS So we are talking to Leanne Pittsford today who is a woman of many titles – she is an entrepreneur, risk taker and a queer and women’s rights leader. She is also the CEO & founder of Start Somewhere, which helps organizations …

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#023: What I am Thankful For: Happy Thanksgiving [Podcast]

http://traffic.libsyn.com/jenntgrace/Episode_023_WhatIAmThankfulFor-HappyThanksgiving.mp3 Podcast: Play in new window Subscribe: RSS Have a listen to episode #23 of the Gay Business & Marketing Made Easy podcast! Today is a shorter episode than usual as I just want to talk for a few minutes about what I am thankful for this Thanksgiving. I wish …

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#022: Expert Interview with Joanne Sprague

http://traffic.libsyn.com/jenntgrace/GBM_Episode_022_JoanneSprague-FriendFactor.mp3 Podcast: Play in new window Subscribe: RSS Have a listen to episode #22 of the Gay Business & Marketing Made Easy podcast! You’ll hear the story of Joanne Sprague, the Re-Founder & CEO of Friendfactor the “LGBT Rights Organization for Straight Friends.” Listen to the podcast, and sign up …

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#019: Authentic Gay Marketing: Why Authenticity Matters… [Podcast]

http://traffic.libsyn.com/jenntgrace/Episode_19_Authentic_Gay_Marketing.mp3 Podcast: Play in new window Subscribe: RSS After hearing so much chatter about the CEO of Barilla Pasta and his anti-gay remarks, I have my own thoughts on this. I take a different angle than you may expect and share it all in today’s podcast.         …

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Sam McClure Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_060413_SamMcClure.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Sam McClure of the National Gay & Lesbian Chamber of Commerce Washington D.C. Links mentioned in the show: National Gay & Lesbian Chamber of Commerce (NGLCC) NGLCC National Business & Leadership Conference But You Don’t Look Gay… Green Eggs …

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Jennifer Brown Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]

http://traffic.libsyn.com/jenntgrace/GBM_060113_JenniferBrown.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Jennifer Brown of Jennifer Brown Consulting New York City, New York Links mentioned in the show: The Manhattan Jazz Transfer National Gay & Lesbian Chamber of Commerce (NGLCC) NGLCC National Business & Leadership Conference Out & Equal Workplace Advocates …

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