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The intention of this book is to provide a holistic approach to doing business with the lesbian, gay, bisexual, and transgender (LGBT) community. Whether you are an LGBT business owner or an ally to the LGBT community, there is something in this book for you. Get it on Amazon or the audio book on Audible.com and start your path to success with the LGBT community!
To be the most effective in your outreach efforts to the LGBT community, you must be authentic and transparent in your approach. You must also have a plan for success. A targeted campaign must be backed by a solid marketing plan.
The stories, advice, and guidance in this book stem from my personal experience in working with the lesbian, gay, bisexual, and transgender community. This book will not only teach you successful communications strategies for getting and keeping LGBT customers—real strategies that have grown my business—but it also will walk you through the initial steps for creating a successful marketing plan.
Sprinkled throughout the book you’ll find “Gut Checks” and “Action Steps.” These are intended to keep you on your toes and ensure that you are retaining what you are reading. They will help you create a solid action plan.
You may find different pathways to success for your business—great! I hope you’ll consider sharing your success story with me at email@example.com.
p.s. The audio version is available on Audible.com. Go check it out!