#27: Duck Dynasty, A&E and Cracker Barrel: A Case Study [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_Epi_027_Duck-Dynasty-AE-Cracker-Barrel.mp3 Podcast: Play in new window Subscribe: RSS Welcome to episode #27 of the Gay Business & Marketing Made Easy Podcast! This episode is going to look at Duck Dynasty, A&E and Cracker Barrel as a case study that you can learn from. I am going to frame up the …
Read MoreDo LGBT people really care about what companies are doing for their LGBT employees?
In previous blog posts I’ve discussed the two critical factors in effective LGBT marketing – the fact that you need to be authentic and be transparent. I explained that to have a truly successful LGBT marketing campaign you must embrace both of these core principles because LGBT consumers are savvy. …
Read MoreAuthenticity & Transparency: 2 words to help kick your LGBT marketing up a notch!
If you have found your way to this website it likely means we have at least one thing in common; you are looking to market to the lesbian, gay, bisexual and transgender (LGBT) community. Well, guess what? You are in luck because I am just the person who can help …
Read More#26: Storytelling with Kristen Kavanaugh [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_026_Kristen-Kavanaugh.mp3 Podcast: Play in new window Subscribe: RSS Welcome to episode #26 of the Gay Business & Marketing Made Easy Podcast! You’ll note that I made a few changes to the podcast artwork to the left here. Rather than calling my interviews ‘Expert Interviews’ I have changed it to ‘Storytelling …
Read MoreIs asking someone “So, what’s your disability?” similar to asking “So, are you a lesbian?”
For the few years I have written blog posts that are related to effective communications with the LGBT community (and it’s turned into so much more! I’m not sure all of you are aware that this blog actually started off called “LGBT Questions from a Friend,” and I was answering questions from friends and …
Read MoreProud Offering: Get Your LGBT Marketing Critique Today!
I often take time at the beginning of the year to reflect on the previous year. In 2014 I found myself ringing in the new year 30,000 feet in the air en route to Las Vegas, Nevada to attend the New Media Expo. New Media Expo is a large conference where …
Read MoreAn LGBT Year in Review: 2013 was a good year
This past year has been a good year for LGBT equality. As with anything there is still so much more work to be done, but this year was something I am proud to have witnessed occur. You can see the shift in consciousness happening, in the United States. However, there …
Read More6 lessons from my past to help you
A few years back I wrote about all of the lesion I learned in 2012. Believe or not, all these years later, I continue to have a great response to that post, click here to take a look. Because of the response I received I decided to do it again and …
Read More#025: LGBT Year in Review & Key Lessons in 2013 [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_Episode_025_Year-in-Review-Key-Lessons.mp3 Podcast: Play in new window Subscribe: RSS Have a listen to episode #25 of the Gay Business & Marketing Made Easy podcast! Today is a 2013 year in review. We’ll talk about all that happened for LGBT equality in 2013 as well as some of my personal and business …
Read MoreNot all LGBT people have a safe place to go for the holidays…
Tis’ the holiday season for many of us! I understand that not everyone celebrates Christmas, Chanukah, Kwanzaa or any other holiday pertinent to your specific culture, but I think it is generally safe to assume that this time of year, we are all in the holiday season – whatever that …
Read MoreFacebook Went Red for Marriage Equality: Here are the Results
This is another post where I get my ‘geek on’. I have a love hate relationship with numbers. I am notorious for transposing numbers when I am trying to dial a phone, seriously it’s painful to watch. However, I have a love for numbers and statistics especially when they are so …
Read MoreWhat is your ‘why’? How to create your story. Part 3 of 3
This post is the final installment of my”What is your why?” series. In the previous 2 posts in the series we’ve been covering reasons why the LGBT community matters to you. In the very first blog post I explained to you that the very first question I ask any potential customer is “Why do you …
Read MoreHow can I shop with LGBT-friendly businesses? Use the Buying for Workplace Equality guide
If you are a long time reader of this blog, or perhaps you’ve just found my site, either way you’ll understand real quick that I am a Dork – with a capital D. So each year when the Human Rights Campaign releases their Corporate Equality Index scores I am like a …
Read More#024: Expert Interview with Candice Czubernat [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_Candice_Czubernat_Episode_024.mp3 Podcast: Play in new window Subscribe: RSS Have a listen to episode #24 of the Gay Business & Marketing Made Easy Podcast. In this episode I talk with Candice Czubernat the founder of The Christian Closet. We talk about the intersection of being Christian and LGBT and the struggle …
Read MoreWhat is your ‘why’? A poor why is a dead end. Part 2 of 3
This post is part 2 of a 3 part series that explores the reason why you are interested in marketing to the LGBT community. In part 1 I gave you a few things to think about and even provided a worksheet to help you through the process. You can go back and …
Read MoreAmerica’s LGBT Buying Power
In November 2013 we received word that the LGBT buying power in the United States has grown, again. This was no surprise as it continues to grow year after year. I’m happy to report to you that the buying power of America’s LGBT adult population was approximately $830 billion in 2013. That was up from the …
Read MoreWhat is your ‘why’? Why do you want to market to the LGBT community? Part 1 of 3
The past few years have been years of creation for me. I’ve written and published 2 books, which you can find here, and I created a series of online products to help you master your communications and marketing skills when working with the LGBT community. During this process I had a …
Read MoreHow to be more inclusive in your LGBT marketing… one small change (Part 2 of 2)
This is part 2 of a 2 part series. Previously I talked about one small change you can make in your LGBT marketing to be more inclusive of LGBT clients and potential LGBT clients. The one small change was to add LGBT imagery to your existing website or marketing materials. …
Read More#023: What I am Thankful For: Happy Thanksgiving [Podcast]
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http://traffic.libsyn.com/jenntgrace/Episode_023_WhatIAmThankfulFor-HappyThanksgiving.mp3 Podcast: Play in new window Subscribe: RSS Have a listen to episode #23 of the Gay Business & Marketing Made Easy podcast! Today is a shorter episode than usual as I just want to talk for a few minutes about what I am thankful for this Thanksgiving. I wish …
Read MoreWhat is a "Beard"?
This is a guest post written by Patrick Carland While LGBT rights have never been at a better point than they are now, many gay, lesbian, bisexuality and transgender people still suffer from discrimination, and the unfortunately widespread possibility of rejection from their families or loved ones should their sexuality …
Read MoreHow to be more inclusive in your LGBT marketing… one small change (Part 1 of 2)
This is part 1 of a 2 part series. I previously had a meeting with a small business owner in my area. We’ve known of each other for a while but we were gathering to understand more about each others business. This particular business owner has had a catering business …
Read MoreWhat do the Great Depression and LGBT equality have in common?
In many past blog posts the concept of generational differences within the LGBT community have come up. I’ve never delved deeper into it for a lack of a good way to compare and contrast the generations. In a post I wrote about the term Queer, the generational difference came up. …
Read MoreHow not to advise same-sex couples…
A quick note from Jenn – When my dear friend and colleague Diane reached out to me upset with what she had just read I was empathetic. However, rather than voice my thoughts on the matter I invited her to share her thoughts and opinion here on my blog. It …
Read More#022: Expert Interview with Joanne Sprague
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http://traffic.libsyn.com/jenntgrace/GBM_Episode_022_JoanneSprague-FriendFactor.mp3 Podcast: Play in new window Subscribe: RSS Have a listen to episode #22 of the Gay Business & Marketing Made Easy podcast! You’ll hear the story of Joanne Sprague, the Re-Founder & CEO of Friendfactor the “LGBT Rights Organization for Straight Friends.” Listen to the podcast, and sign up …
Read MoreA tale of "the ladies across the street…"
I grew up in a small town where diversity was scarce, really scarce. I’m not sure how or when being inclusive of everyone became such a part of who I was but I remember as early as 11 being inclusive regardless of race or religion specifically in my very non-diverse …
Read MoreHow do you recover from sticking your foot in your mouth?
I had the pleasure of previously speaking at the Travel Gay Canada conference in Niagara, Ontario. I had a great time presenting to a crowd of travel professionals who were eager to know how to communicate more effectively with their current and potential LGBT clients. Towards the tail end of …
Read MoreShould you ever say "those people" when talking about the LGBT community?
I’m a firm believer that the phrase “those people” should be banned from your vocabulary regardless of what group of people you are talking about. But since my blog is focused on the LGBT community we will talk about “those people” today. Did you see what I did there? All …
Read More#021: Expert Interview with Jodi Savitz [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_Episode_021_Jodi-Savitz.mp3 Podcast: Play in new window Subscribe: RSS Have a listen to episode #21 of the Gay Business & Marketing Made Easy podcast! You’ll hear the story of filmmaker, Jodi Savitz. You’ll hear her story as an invisible feminine lesbian and her current documentary project, “Girl on Girl.” Below are …
Read MorePinkwashing: What does it mean?
This is a guest post written by Patrick Carland One thing that must be understood is that, on the whole, the LGBT community is far more cognizant of various social and political issues than the average population. This is on account not of any inherent intellectualism or erudition, but is …
Read MoreWhat do fanny packs and personal branding have to do with one another?
I am writing to you 38,000 feet above as I fly clear across the country to San Francisco, California. I started off my day in Hartford, Connecticut’s small airport, Bradley International. One of my favorite things about traveling is the seemingly unlimited amount of people watching I can do. I …
Read MoreThe Hour with Jim Pellegrino
Watch my interview on “The Hour with Jim Pellegrino.” We talk about making the business case for a company to endeavor into marketing their business to the LGBT community. Jim asked some great questions and put me on the spot a few times. I hope you take the time to …
Read More#020: Expert Interview with Andrea Hays [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_Episode_020_AndreaHays_OE_TGC.mp3 Podcast: Play in new window Subscribe: RSS Have a listen to episode #20 of the Gay Business & Marketing Made Easy podcast! You’ll hear a communications related near disaster after I attended a conference last week to speak about just that – avoiding communications disasters! You’ll also hear from …
Read MoreHotel check-in: Will that be one bed or two, ladies?
Annually, I attend the National Gay & Lesbian Chamber of Commerce conference. I write about it, talk about it on the podcast and meet many of you there. The conference never disappoints, in fact each year I’m not sure how they are going to top the previous year, but somehow …
Read MoreMalesploitation – Revolutionary, or more of the same?
This is a guest post written by Patrick Carland Perhaps you’ve seen it in the Kraft Zesty Italian commercial, or on the covers of Abercrombie and Fitch bags and catalogs, but more and more, businesses all over are realizing that heterosexual men are not the only ones with sex drives, …
Read MoreAre you "happy to deal with LGBT people?" Err, what?
By now you know that most of my blog posts comes directly from experiences in my day-to-day life. As a very out lesbian and owner of a business catering to education about the LGBT community, I have an endless supply of things to write about, which I am very grateful for. …
Read More#019: Authentic Gay Marketing: Why Authenticity Matters… [Podcast]
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http://traffic.libsyn.com/jenntgrace/Episode_19_Authentic_Gay_Marketing.mp3 Podcast: Play in new window Subscribe: RSS After hearing so much chatter about the CEO of Barilla Pasta and his anti-gay remarks, I have my own thoughts on this. I take a different angle than you may expect and share it all in today’s podcast. …
Read MoreWhat exactly is a sexual preference?
As with almost every post I write, this topic comes out of a direct conversation I had with an old friend and colleague. She has been a proud supporter of the LGBT community for many years and has been very active and successful in doing so. We were talking about equality …
Read MoreThree Myths About Bisexual People
This is a guest post written by Patrick Carland It’s common to think of sexuality as being entirely dependent on one’s specific gender identity and outward indicators thereof, and mainstream culture has an unfortunate habit of reduce sexual orientation to the binary of straight and gay, ignoring everything in between. …
Read MoreAre you the only gay people in your neighborhood?
This question comes from a conversation I was having with a friend in San Francisco. I was in the Bay Area working on a client project and while I was at lunch one day we got to talking about the differences of the city and the suburbs. I think I live in …
Read MoreDealing with opposition when preparing an LGBT outreach plan
This post was prompted by a question I received from an Australian reader of this blog. After reading my book he reached out to me with the following statement – Thanks for creating this – lots of hard work have produced a great result. One thing I am curious about – …
Read MoreWhere are the lesbians? From a gay millennial’s point of view
This is a guest post written by Patrick Carland Contrary to popular belief, LGBT people do not have built in gaydars. Although sometimes we wish we did, as it would certainly make life a lot easier! One of the biggest struggles LGBT people go through every day is simply trying …
Read More6 ways using "Google Alerts" in your business can help you beat the competition
We live in a competitive world, right? Sometimes its a downright dog-eat-dog world. Each day as business owners and entrepreneurs we are trying to figure out what is going to make us better than our competition. In my personal experience understanding what is going on in your industry and knowing …
Read More#017: Expert Interview with Beverly Winters [Podcast]
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http://traffic.libsyn.com/jenntgrace/Episode_017_BeverlyWinters.mp3 Podcast: Play in new window Subscribe: RSS This was a great interview to do with Beverly Winters. She’s an amazing woman with some really concrete wisdom gathered from her eclectic background. I hope you enjoy this episode and please I encourage you to leave a comment below. Below are …
Read MoreWhere can I find good LGBT stock photography?
This post comes from a phone call I received – a Chief Diversity Officer (CDO) from a Fortune 500 that I have worked with in the past gave me a call and asked me, “Do you know of any good places to purchase LGBT stock photography?” I sighed and said “Unfortunately there …
Read MoreWhat do you do when there is no LGBT media in your area?
A while back I was having lunch with a friend and colleague and we were talking about LGBT media; things like newspapers, websites and magazines. We were discussing how there are pockets across the country that are just blatantly lacking access to LGBT media outlets. In several of my prior marketing related …
Read MoreQueer: What does it mean?
This is a guest post written by Patrick Carland If you’ve been paying even a bit of attention to current LGBT politics, you may have seen the word “queer” thrown around more than once. And if you’re someone from my generation, IE born at any point before the ‘90s, you …
Read MoreThe power of making a commitment
This blog is going to be more personal than usual and will discuss the power of making a commitment, how important we are as brands of our own companies, as well as the importance of setting goals. I want to share a story and experience with you that put me …
Read More#016: Expert Interview with Mike & Maria Keiser, Mentalcompass.com [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_016_Mike-Maria-Keiser.mp3 Podcast: Play in new window Subscribe: RSS This was a fun podcast to record. It’s a great conversation between Mike and Maria Keiser, and myself. We have two main takeaways for this conversation. 1) The benefit of having a trusted group of peer advisors. 2) The power of knowing …
Read MoreAre you ‘Living the Gay Lifestyle?’
It seems like forever ago that I wrote a blog talking about the ‘Gay Lifestyle.’ In that post I boldly exclaimed ‘There is no such thing as a gay lifestyle!” I stand by that statement but feel the need to elaborate. There is no such thing as a gay lifestyle …
Read MoreWhere does being LGBT fall in your list of labels?
As I was finishing up my second book, “No, wait… You do look gay! The 7 Mistakes Preventing You from Selling to the LGBT Market” I was thinking a lot about what I had written in the book. The very first chapter dives into labels and where the obsession to label ourselves comes …
Read More#015: Tables are Turned – Paul Collanton interviews Jenn! [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_015_PaulCollanton_JTG.mp3 Podcast: Play in new window Subscribe: RSS This is an interview like no other. LGBT blogger and podcaster, Paul Collanton and I sat down and he turned the tables on me and asked me many of the same questions I asked him as part of “30 Days – …
Read MoreWhat’s the difference between gender identity and gender expression
Comparing gender identity and gender expression is like… Comparing Granny Smith apples to Macintosh apples. They’re both fruits and part of the same family. In a previous post I talked about the differences between sexual orientation and gender identity. I made the comparison that they were like lemons and grapes. …
Read MoreWhat’s the difference between sexual orientation and gender identity?
Comparing sexual orientation to gender identity is like… Comparing lemons and grapes. They’re both fruit but they have little to do with one another. Awhile back I wrote a blog titled “If I’m not lesbianed, then you can’t be transgendered…” One of my main points of this post was the …
Read More#014: Expert Interview with Mike Brooks, Nuclear Chowder Marketing [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_Episode014_MikeBrooks.mp3 Podcast: Play in new window Subscribe: RSS Listen to this interview with small business internet marketing expert, Mike Brooks. We talk about knowing your target market, the advantages of Facebook and much, much more! Below are the items mentioned in this episode of the podcast: Nuclear Chowder Marketing Nuclear …
Read MoreMarketing to Lesbians – where are they?
Previously I wrote a rambling blog post titled, Deconstructing gaydar: Why do I know she’s a lesbian? I am really happy with the readership and comments spawned from this post. My intention was to create a dialogue around the mystique of gaydar but also point out that it does exist as …
Read MoreDeconstructing gaydar: Why do I know she’s a lesbian?
Often times in this blog I’ll address questions I’ve been asked by friends or colleagues. But in this post I’d like to attempt to answer my own question by brainstorming in writing with you. It may sound a bit crazy but I’ve been racking my brain for a while trying to …
Read More#013: Marriage Equality & Marketing [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_Episode_013.mp3 Podcast: Play in new window Subscribe: RSS In this episode of the Gay Business & Marketing Made Easy Podcast we talk about the implications DOMA, ENDA and Prop 8 all have on your marketing efforts within your business. Marriage Equality is here for many so you’ll learn how to …
Read MoreDOMA, and ENDA and Prop 8, oh my!
A few years back there was a lot of buzz around the Supreme Court’s repeal of Section 3 of DOMA, the media was atwitter with acronyms and buzzwords that left even some in the LGBT community scratching their heads. To save you the time of researching each one, I’ll explain to you …
Read MoreSelisse Berry Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/063013_SelisseBerry.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Selisse Berry of Out & Equal Workplace Advocates San Francisco, California To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today! Want to see …
Read MoreKevin Letourneau Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_062913_KevinLetourneau.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Kevin Letourneau of Go Out Loud Salem, Massachusetts To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today! Want to see who …
Read MoreDan Nilsen Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/062813_DanNilsen.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Dan Nilsen of Bishop-McCann Kansas City, Missouri Links mentioned in the show: Bishop McCann Mid-America Gay & Lesbian Chamber of Commerce – Kansas City Area The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Good …
Read MoreRony Tennenbaum Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_062713_RonyTennenbaum.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Rony Tennenbaum | Business Owner and Jewelery Designer New York City, New York To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today! …
Read MoreTonie Snell Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_062613_TonieSnell.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Tonie Snell of 925 Hire Cleveland, Ohio Links mentioned in the show: 925 Hire Snitch.name Crain’s Cleveland Business: Cleveland Business News Google Business Products Knack.it Listen to the episode by clicking the play button below! Would your prefer to …
Read MoreKristen Hickey Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_062513_KristenHickey.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Kristen Hickey of Supplier Diversity Manchester, CT To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today! Want to see who else …
Read MoreVictoria Fulkerson Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/062413_VictoriaFulkerson.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Victoria Fulkerson of National Gay and Lesbian Chamber of Commerce Washington D.C. To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today! Want to see who …
Read MoreDeb Prior Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_062313_DebPrior.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Deb Prior of Liberty Tax Hartford, Connecticut Links mentioned in the show: DOMA: Defense of Marriage Act CABO – Connecticut’s LGBT Chamber of Commerce Liberty Tax Facebook Inspired Gardens and Landscapes Facebook page Books Mentioned: The Age Wave: How …
Read MorePaul Collanton III Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_062213_PaulCollanton.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Paul Collanton III of Gay Ambition Blog Denver, Colorado To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today! Want to see …
Read MoreEvan Urbania Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_062113_EvanUrbania.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Evan Urbania of ChatterBlast Media Philadelphia, Pennsylvania Links mentioned in the show: ChatterBlast Independence Business Alliance – Greater Philadelphia’s LGBT Chamber of Commerce National Gay & Lesbian Chamber of Commerce LGBT Community Centers Directory ChatterBlast twitter.com/TheUrbanian twitter.com/ChatterBlast Listen to the episode by …
Read MoreValerie Clark Interview for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_062013_ValerieClark.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Valerie Clark of the Greater Boston Business Council and Tsipora Consulting Plymouth, MA Links mentioned in the show: Sadler Financial Greater Boston Business Council 3 Reasons you should never say Homosexual blog post Books Mentioned: Sheryl Sandberg’s book …
Read MoreDennis Velco Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_061913_DennisVelco.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Dennis Velco, Owner of LinkedIn’s largest LGBT Group Columbus, Ohio To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today! Want to see …
Read MoreRobin McHaelen Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_061813_RobinMcHaelen.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Robin McHaelen of True Colors Hartford, Connecticut To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today! Want to see who else …
Read MoreMatt Skallerud Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_061713_MattSkallerud.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Matt Skallerud of Pink Banana Media New York City, New York Links mentioned in the show: Travel Gay Canada California Gay & Lesbian Chamber of Commerce National Gay & Lesbian Chamber of Commerce International Gay & Lesbian Chamber of Commerce …
Read MoreJim Koury Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_061613_JimKoury.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Jim Koury of Diversity Rules Magazine Oneonta, New York To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today! Want to see …
Read MoreSara Calabro Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_061513_SaraCalabro.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Sara Calabro who is a Content Strategist Portland, Oregon To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today! Want to see …
Read MoreTrung Tieu Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_061413_TrungTieu.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Trung Tieuof PepsiCo Chicago, Illinois To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today! Want to see who else is …
Read MoreMeghan Freed Interview for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_061313_MeghanFreed.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Meghan Freed of Freed Marcroft Law Hartford, Connecticut Links mentioned in the show: The Colin McEnroe Show, WNPR: Divorce In 2013. Gay people face complications, and cases of collaborative divorce are rising. Steve Jobs Biography Freed Marcroft You can get in touch …
Read MoreLiz Cooper Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/061113_LizCooper.mp3 Podcast: Play in new window Subscribe: RSS Links mentioned in today’s episode: Corporate Equality Index Buying for Workplace Equality 2013 The Tipping Point: How Little Things Can Make a Big Difference Human Rights Campaign Listen to the episode by clicking the play button below! Would you prefer to read …
Read MoreBrad Sears Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_061013_BradSears.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Brad Sears of The Williams Institute at the UCLA, School of Law Los Angeles, California To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes …
Read MoreJill Nelson Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060913_JillNelson.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Jill Nelson of the INUS Group Portland, OR | Vancouver, WA Links mentioned in the show: Portland Area Business Association The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Evolutionaries: Transformational Leadership: The Missing Link …
Read MoreDanie Fineman Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060813_DanieFineman.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Danie Fineman of Keller Williams Realty Hartford, Connecticut Links mentioned in the show: The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results Equality Homes CT GayRealEstate.com Pink Pages GayRealtyNetwork.com Human Rights Campaign What the heck is an LGBT …
Read MoreMatt Luginbuhl Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060713_MattLuginbuhl.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Matt Luginbuhl from the Office of Diversity & Inclusion at Aetna Hartford, Connecticut Links mentioned in the show: Aetna Out & Equal Connecticut Community Marketing Inc. LGBT data points National Gay & Lesbian Chamber of Commerce (NGLCC) The Williams …
Read MoreDawn Ackerman Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060613_DawnAckerman.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Dawn Ackerman of Out Smart Office Solutions San Francisco, California/Seattle, Washington Links mentioned in the show: Los Angeles Gay & Lesbian Chamber of Commerce (LAGLCC) Golden Gate Business Association (GGBA) EcoToner Office Depot Tier One Supplier Diversity Partner 10th Annual NGLCC …
Read MoreRichard Oceguera Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060513_RichardOceguera.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Richard Oceguera of Richard Oceguera Coaching New York City, New York Links mentioned in the show: Convert your Community to Cash: Monetize your Connections National Gay & Lesbian Chamber of Commerce New York Merchant Mart USA Greater New York …
Read MoreTony Ferraiolo Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060413_TonyFerraiolo.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Tony Ferraiolo of Tony Ferraiolo Coaching New Haven, Connecticut Links mentioned in the show: The Genderbread Person What is Cisgender? IPEC Coaching But You Don’t Look Gay… The Dalai Lama’s Book of Wisdom If I’m not lesbianed you can’t …
Read MoreSam McClure Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060413_SamMcClure.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Sam McClure of the National Gay & Lesbian Chamber of Commerce Washington D.C. Links mentioned in the show: National Gay & Lesbian Chamber of Commerce (NGLCC) NGLCC National Business & Leadership Conference But You Don’t Look Gay… Green Eggs …
Read MoreBree Gotsdiner Interview for "30 days – 30 voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060213_BreeGotsdiner.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Bree Gotsdiner of Publicly Related Orlando, Florida To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today! Want to see who else …
Read MoreJennifer Brown Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060113_JenniferBrown.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Jennifer Brown of Jennifer Brown Consulting New York City, New York Links mentioned in the show: The Manhattan Jazz Transfer National Gay & Lesbian Chamber of Commerce (NGLCC) NGLCC National Business & Leadership Conference Out & Equal Workplace Advocates …
Read More#012: A Sneak Peek at "30 Days – 30 Voices…" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_012_Sneak-Peek.mp3 Podcast: Play in new window Subscribe: RSS In this 12th episode of the Gay Business & Marketing Made Easy Podcast I give you a sneak peek at what to expect from the “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” June pride month project. …
Read MoreThe power of social media for social justice
I want to talk a bit about the power of social media for getting your message out, whether it is intentional or unintentional. Social media can be a very powerful business tool if harnessed correctly. If used incorrectly it can be incredibly damaging to your business. I want to share two …
Read MoreWhat’s wrong with the "Non-Traditional Family?"
Have you heard the phrase “Non-Traditional Family” when being marketed or sold to? Perhaps you have and haven’t noticed or perhaps you have and you cringe when you hear that phrase? Either way we are going to talk about the Non-Traditional Family today. This is an area of interest to …
Read MoreHow to implement Inclusion Based Marketing
I want to discuss inclusion based marketing. The idea of inclusion based marketing was the subject of one of my first podcasts, episode 11. In that episode I addressed diversity and inclusion and how those two play together in marketing efforts. Diversity and inclusion are very similar, but I also feel …
Read More#011: Diversity & Inclusion and Business Opportunities, Oh My! [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_011_InclusionBusinessOpportunities.mp3 Podcast: Play in new window Subscribe: RSS In this episode of the podcast we talk about the shift from diversity to inclusion. We discuss supplier diversity and the many opportunities it presents for your business. And we talk about multiple ‘wins of the week’ for both my business and several …
Read MoreWhat’s the buzz about the ‘gay dollar’? … and why you should care.
I talk a lot about brand loyalty within the LGBT community and how important of a factor that is. In this post I want to talk about the size of the LGBT market in terms of buying power and how you can use that knowledge in marketing your business. You’ve probably heard …
Read MoreHave you been offended by being called a lesbian? Read this!
This post around business etiquette within the LGBT community comes from a direct experience I had not so long ago. I am going to start off with the moral of the story, then share the actual story. Moral: If you are offended that someone would assume that you were part …
Read More#010: Expert Interview with Justin Nelson, National Gay & Lesbian Chamber of Commerce (NGLCC) [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_Episode010_Justin_Nelson_NGLCC.mp3 Podcast: Play in new window Subscribe: RSS Listen to Justin Nelson, co-founder of the National Gay & Lesbian Chamber of Commerce (NGLCC), share valuable insights on business and equality. I had a chance to talk with him and get his inspiring answers to the set of questions below. Listen …
Read MoreWhat is a Gayborhood?
I spent time in the gayborhood in Dallas, Texas. When I mentioned I was in the gayborhood it prompted a few people asking me what exactly that meant. Here is how Wikipedia defines a gay village; “A gay village (also known as a gay neighborhood, LGBT district, gay district, or …
Read More"So… which one of you is the man in the relationship?"
This blog post comes from a conversation I was having with a fellow lesbian. I was interviewing her for my 30 days – 30 voices – stories from America’s LGBT business leaders podcast project. I was telling her about my book called “But You Don’t Look Gay…”, and I was …
Read More#009: Online Marketing Tips & Tricks [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_009_OnlineMarketingTips.mp3 Podcast: Play in new window Subscribe: RSS In this episode of the Gay Business & Marketing Made Easy Podcast I give you an inside look at the upcoming ‘30 Days – 30 Voices – Stories from America’s LGBT Business Leaders’ podcast project that goes live on June 1st! I …
Read MoreAlly versus Advocate: What’s the difference?
In this post I would like to talk about the differences between an ally to the lesbian, gay, bisexual and transgender (LGBT) community and an advocate for the LGBT community. It hadn’t occurred to me that some may confuse the two until recently. I had a conversation recently and in it …
Read MoreMarketing yourself in 60 seconds – 5 tips for a killer elevator pitch
A couple of years ago I had a chance to network with the local LGBT chamber of commerce here in Connecticut for the first time as just a member. For many years I’ve been running the organization and always actively promoted what the chamber did but never my business. It was my …
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