Storytelling with Jill Nelson for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060913_JillNelson.mp3 Podcast: Play in new window Subscribe: RSS Expert Interview with Jill Nelson of the INUS Group Portland, OR | Vancouver, WA Links mentioned in the show: Portland Area Business Association The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Evolutionaries: Transformational Leadership: The Missing Link …
Read MoreStorytelling with Danie Fineman for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders
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http://traffic.libsyn.com/jenntgrace/GBM_060813_DanieFineman.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Danie Fineman of Keller Williams Realty Hartford, Connecticut Links mentioned in the show: The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results Listen to the episode by clicking the play button below! Would your prefer to read the transcript than listen …
Read MoreStorytelling with Matt Luginbuhl for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060713_MattLuginbuhl.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Matt Luginbuhl from the Office of Diversity & Inclusion at Aetna Hartford, Connecticut Links mentioned in the show: Aetna Out & Equal Connecticut Community Marketing Inc. LGBT data points National Gay & Lesbian Chamber of Commerce (NGLCC) The Williams Institute, UCLA Law …
Read MoreStorytelling with Dawn Ackerman for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060613_DawnAckerman.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Dawn Ackerman of Out Smart Office Solutions San Francisco, California/Seattle, Washington Links mentioned in the show: Los Angeles Gay & Lesbian Chamber of Commerce (LAGLCC) Golden Gate Business Association (GGBA) EcoToner Office Depot Tier One Supplier Diversity Partner 10th Annual NGLCC …
Read MoreStorytelling with Richard Oceguera for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060513_RichardOceguera.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Richard Oceguera of Richard Oceguera Coaching New York City, New York Links mentioned in the show: Convert your Community to Cash: Monetize your Connections National Gay & Lesbian Chamber of Commerce New York Merchant Mart USA Greater New York Steering Committee – …
Read MoreStorytelling with Tony Ferraiolo for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060413_TonyFerraiolo.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Tony Ferraiolo of Tony Ferraiolo Coaching New Haven, Connecticut Links mentioned in the show: The Genderbread Person What is Cisgender? IPEC Coaching But You Don’t Look Gay… The Dalai Lama’s Book of Wisdom If I’m not lesbianed you can’t be transgendered… http://tonyferraiolo.com/ …
Read MoreStorytelling with Sam McClure for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060413_SamMcClure.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Sam McClure of the National Gay & Lesbian Chamber of Commerce Washington D.C. Links mentioned in the show: National Gay & Lesbian Chamber of Commerce (NGLCC) NGLCC National Business & Leadership Conference But You Don’t Look Gay… Green Eggs & Ham Oh, …
Read MoreStorytelling with Bree Gotsdiner for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060213_BreeGotsdiner.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Bree Gotsdiner of Publicly Related Orlando, Florida Links mentioned in the show: Gay Games 2018 Tim Ferriss – The 4 Hour Work Week Zebra Coalition Difference between an Ally and an Advocate blog post Expert in the Boardroom Program You can get …
Read MoreStorytelling with Jennifer Brown for "30 Days – 30 Voices – Stories from America’s LGBT Business Leaders" [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_060113_JenniferBrown.mp3 Podcast: Play in new window Subscribe: RSS Storytelling with Jennifer Brown of Jennifer Brown Consulting New York City, New York Links mentioned in the show: The Manhattan Jazz Transfer National Gay & Lesbian Chamber of Commerce (NGLCC) NGLCC National Business & Leadership Conference Out & Equal Workplace Advocates Out & Equal …
Read More#60: Filmmaker Gina Capristo-Gajdosik shares the power of coming out and living authentically [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi-60-gay-business-marketing-the-power-of-coming-out.mp3 Podcast: Play in new window Subscribe: RSS On today’s episode of the Gay Business & Marketing Made Easy podcast, I talk to Gina Capristo-Gajdosik, the filmmaker behind the film Make Me Blush! We talk about her personal coming out journey, the journey of being a filmmaker and seeing your …
Read MoreInternally Communicating LGBT Marketing Strategies to your Employees
In the blog post titled “Marketing to the LGBT Community” I pointed out two critical components for effectively targeting the lesbian, gay, bisexual and transgender (LGBT) community. Authenticity and transparency. These two core principles are paramount when targeting the LGBT community because many LGBT consumers are more aware of LGBT …
Read More#59: Does your business sell to Corporations? If yes, then listen up! [Podcast]
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http://traffic.libsyn.com/jenntgrace/gay-business-marketing_epi-59_Heather_Cox_Certify-My-Company.mp3 Podcast: Play in new window Subscribe: RSS Listen to this great (and entertaining) interview with Heather Cox as we discuss – • Supplier Diversity • LGBT Business Certification • Certification as a marketing tool • Buying from each other I had a chance to sit down with Heather Cox …
Read MoreTips and Techniques for Successfully Marketing to the LGBT Community
If you have found this blog post then it means we have at least one thing in common; you are looking into marketing to the lesbian, gay, bisexual and transgender (LGBT) community and I am the one who can help teach you what you need to know. This blog contains …
Read More#58: Is Authenticity in the Workplace Dead? [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi-58-gay-business-marketing-is-authenticity-dead.mp3 Podcast: Play in new window Subscribe: RSS Welcome to the podcast! Today’s podcast episode is going to be a dive into the archives going back to episode #19. I’ve been very busy and haven’t had a chance to record a brand new podcast, however I do talk about my …
Read MoreThe Business Case for Marriage Equality
In 2015 Marriage Equality FINALLY became the law of the land, after more than four decades of fighting for the freedom to marry. The Freedom to Marry website contains great information on the history of this journey, how it happened and why it matters. I’ve included some language verbatim from …
Read More#57: Expert Interview – Marketing Tips for Reaching Lesbians [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi-57-ebone-belle-marketing-to-lesbians_1.mp3 Podcast: Play in new window Subscribe: RSS In this episode of the podcast I talk with Ebone Bell – founder and managing editor of Tagg Magazine. If you have been looking to market to the lesbian community but haven’t been certain on where to start, this podcast will point …
Read More2 Simple Ways to Raise the Bar in Your Business
Are you looking to really make an impact on people? Make your business shine? Really show people how much you kick ass? Well… I have great news for you – the bar is set really low and you can make an impact, make your business shine and show the world that …
Read More#56: The fastest way to grow your LGBT (or allied) business that you’ve been overlooking [Podcast]
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http://traffic.libsyn.com/jenntgrace/gay-business-epi-56-growth-opportunities-for-your-lgbt-or-allied-business.mp3 Podcast: Play in new window Subscribe: RSS Today’s podcast episode is going to cover the ripple effect that supplier diversity opportunities can have on your business, whether or you are part of the LGBT community or an ally to the LGBT community. It doesn’t matter if you are …
Read More#55: Storytelling is critical to the success of lgbt businesses everywhere! Are you telling yours? [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_episode_55_interview-with-paul-collanton-from-august-2013.mp3 Podcast: Play in new window Subscribe: RSS Hello! Welcome to episode #55 of the podcast. Today’s episode is a rerun of a podcast episode I aired back in August 2013. I am doing this because I am currently in Miami speaking at the New Mainstream Business Summit! Since I …
Read More#54: Expert Interview with Mona Elyafi of ILDK Media, Public Relations Agency [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_epi_54_mona-ILDK_pr.mp3 Podcast: Play in new window Subscribe: RSS Today’s podcast is an interview, finally! It’s been since episode #45 with Amy Mayes since I’ve done an interview – wow. Well, now that we are back to an interview format – you are in for a real treat. I had a …
Read More4 lessons I learned while being a juror on a murder trial
In early 2015, I spent time away from my business to fulfill my civic duty as a juror on a murder trial. This experience was a first for me. During the jury selection process I had a sneaking suspicion I would end up on a case. I wasn’t prepared for it …
Read More#53: Love em’ or Hate em’ – Why you need to know about the HRC’s Corporate Equality Index [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi-53-gay-business-marketing-hrc-corporate-equality-index.mp3 Podcast: Play in new window Subscribe: RSS In today’s episode I cover a few topics. The first is I answer a listener question about what to do when you don’t feel comfortable networking in an LGBT environment. The second is I do a deep dive into what the Human …
Read MoreWhat you can do to productively laugh in the face of an anti-LGBT company
I live minutes from a shopping mecca in the suburbs. As I passed in and out daily I noticed a new building emerging. The only sign for months was the name of the construction company. So I was excited when I saw a ‘Coming Soon’ sign. I am not exaggerating in any …
Read More#52: Learn how to achieve Peak Performance in your Business & Marketing! [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi-52-learn-how-to-be-a-peak-performer-in-your-business-and-marketing_1.mp3 Podcast: Play in new window Subscribe: RSS In today’s episode of the podcast you will hear an interview I did with my friends over at the Peak Performance Podcast, Mike & Maria Keiser. Their show is “about everything having to do with being a Peak Performer. We discuss high …
Read MoreJust because you see two lesbians – it doesn’t mean they’re a couple
I feel it is very well documented that I have a wife whom I love more than words can describe. When it comes to spouses I seriously got lucky. However, she can be somewhat of a unicorn, a mythical creature if you will. Very few people have met her because …
Read More#51: Who is the Human Rights Campaign and How Does this Help your Business? [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi-51-gay-business-marketing-human-rights-campaign-interview-with-liz-cooper.mp3 Podcast: Play in new window Subscribe: RSS Today’s podcast episode is meant as a pre-cursor to the next episode! Each year the Human Rights Campaign puts out their Corporate Equality Index (CEI) which is something I absolutely swear by. This index helps me understand what companies are doing good …
Read MoreLesbian, gay, bisexual and transgender visibility for ALL at the Golden Globes.
In January 2013 I wrote a blog post about Jodie Foster coming out in her acceptance speech honoring her for lifetime achievement at the Golden Globes (read that post here). At the 2013 Golden Globes there very well may have been other important milestones for LGBT people but my central …
Read More#50: Know, Like & Trust: Why this matters more in the LGBT Community [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi-50-gay-business-marketing-why-know-like-trust-is-important-for-lgbt-people.mp3 Podcast: Play in new window Subscribe: RSS Today’s episode of the Gay Business & Marketing Made Easy Podcast covers the topic of knowing, liking and trusting someone. A recent plumbing snafu in my house made me realize how important this and even further how important it is for someone …
Read More5 Tips for Entering the New Year on a Positive Note!
5 Tips for Entering the New Year on a Positive Note! Each year I write my top takeaways and key lessons from the previous year. But each year as I write about my top takeaways, it occurred to me that 5 of them are good foundational building blocks for how to make the new …
Read More#49: Year in Review & the Key Lessons in 2014! [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi_49_gay-business-and-marketing-8-lessons-of-2014.mp3 Podcast: Play in new window Subscribe: RSS In today’s podcast I talk about the 8 key lessons I learned in 2014. Each year I do an annual recap and there are 8 that stand out to me. As a listener you have been following my running journey throughout 2014 …
Read More“What should I call my family?” Should you define your LGBT family differently?
Previously I had a chance to speak at an LGBT Business Equality Conference. It was a wonderful experience that spawned many conversations about how to communicate properly with the LGBT community. I fielded many questions during my presentation but I had one stick out in my mind. There was a …
Read More#48: How to be an ally to a community you don’t belong to [Podcast]
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http://traffic.libsyn.com/jenntgrace/episode-48-gay-business-and-marketing-made-easy-diversity-and-business-opportunities.mp3 Podcast: Play in new window Subscribe: RSS Today’s podcast addresses specifically how to be an ally to a community you are not necessarily a part of. I train LGBT allies on a daily basis and successfully I might add. 😉 But I had an epiphany recently. How does one …
Read MoreCan I ask my lesbian neighbor about her pregnancy?
Quite sometime ago I wrote a blog post titled How Intimate is too Intimate in a Business Setting and in it I discussed how it can be awkward when you are being asked ‘Who gave birth?’ by someone you don’t know, who is trying to do business with you. I encourage you to read the …
Read MoreWhen to (or not to) use the word Queer? That is the question. [Podcast]
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http://traffic.libsyn.com/jenntgrace/episode-47-gay-business-and-marketing-made-easy-a-queer-question.mp3 Podcast: Play in new window Subscribe: RSS Happy Thanksgiving everyone! Today I’m pleased to share episode #47 of the podcast. In this episode I discuss what I am thankful for this year as well as tackling a listener question about the usage of the word Queer. It’s an interesting topic and one …
Read MoreCan I ask a transgender person what their ‘other name’ was?
Listen up. You know I love you. I appreciate you. I enjoy that you frequently read my blog and follow what I am doing. But sometimes I feel the need to pull a tough love moment with you. This is one of those occasions. A few months ago I was …
Read More#46: What is coming in 2015 and answering listener questions [Podcast]
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http://traffic.libsyn.com/jenntgrace/episode_46_gay-business-marketing-listener-questions.mp3 Podcast: Play in new window Subscribe: RSS Hi there podcast listener! Thank you for being here. I am delighted to share with you my plans for this podcast as I enter year 3 of doing so. I also discuss ways in which I will be improving my blog and …
Read MoreGet SMART about your progress: How to build a simple LGBT outreach plan (Part 5 of 5)
This is part 5 of 5 of the 5 part series of How to build a simple LGBT outreach plan. Wow, we are finally at the conclusion of the 5 part series about How to build a simple LGBT outreach plan. I have enjoyed covering the 5 parts of creating an effective …
Read MoreHave you ever thought about how ignorant you may sound to a potential customer?
No matter what part of the country you are in – even in really progressive areas – there will still always be someone who says something that will instantly make you think he or she is an insensitive jerk. I was having a conversation with a really close friend of …
Read MoreBuild meaningful relationships first: How to build a simple LGBT outreach plan (Part 4 of 5)
This is part 4 of 5 of the 5 part series of How to build a simple LGBT outreach plan. Thanks for checking out part 4 of 5 of the How to build a simple LGBT outreach plan. This has been such a great series of posts to write for you. …
Read More#45: Expert Interview with Amy Mayes of Amy Mayes Photography [Podcast]
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http://traffic.libsyn.com/jenntgrace/Epispode_45_Gay-Business-Marketing_with_Amy-Mayes-Photography.mp3 Podcast: Play in new window Subscribe: RSS I am so pleased to present you with today’s podcast interview with Amy Mayes of Amy Mayes Photography. She is a brilliant photographer and an LGBT Rights Activist. She shares many great insights on being an ally to the LGBT community and …
Read MoreCan we no longer say ‘My Partner’? The differences between a romantic partner and business partner.
This topic comes from a direct conversation I was having with two women business owners. These two women are active allies and members of the local LGBT chamber of commerce. I’ve had a chance to sit down with them in their business, on multiple occasions to talk about how they …
Read MoreHow do I become more involved?: How to build a simple LGBT outreach plan (Part 3 of 5)
This is part 3 of 5 of the 5 part series of How to build a simple LGBT outreach plan. Thanks for stopping by to read part 3 of 5 on How to build a simple LGBT outreach plan. We first discussed the 5 questions to ask yourself to help create a …
Read MoreCan saying ‘Sissy Boy’ get you in trouble?
Yes. I was in a meeting with my marketing mastermind group. I love this group. We meet in person once a month to discuss what we are doing for our business in terms of marketing. We share strategies, tips and offer feedback to one another. It is a wonderful thing to …
Read MoreWhy are you better than your competitors? (Part 2 of 5)
This is part 2 of 5 of the 5 part series of How to build a simple LGBT outreach plan. This is the second post in a 5 part series. The first post was titled “How to build a simple LGBT outreach plan,” if you haven’t checked that one out, go back …
Read More#44: Expert Interview with Re Perez [Podcast]
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http://traffic.libsyn.com/jenntgrace/episode-44-gay-business-and-marketing-made-easy-re-perez.mp3 Podcast: Play in new window Subscribe: RSS I had a chance to recently sit down with Re Perez of BRANDING FOR THE PEOPLE. I’ve known of Re for a couple of years through our mutual relationship with the National Gay & Lesbian Chamber of Commerce. At this past conference …
Read MoreHow to Reset your LGBT Customers Expectation of your Business
Every time I travel I witness something that sparks a new blog post. My trip to Kansas City to speak at the Mid-America Gay & Lesbian Chamber of Commerce’s Business Equality Conference was no different. What an experience! I’ve heard that this chamber was doing some great things so it …
Read MoreWho is your ideal audience?: How to build a simple LGBT outreach plan (Part 1 of 5)
This is part 1 of 5 of the 5 part series of How to build a simple LGBT outreach plan. We are going to do a deep dive into defining your target market. In a post titled “How to build a simple LGBT outreach plan” we discussed 5 questions to ask yourself to …
Read More#43: Interview with LGBT travel & tourism expert, Colin Sines [Podcast]
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http://traffic.libsyn.com/jenntgrace/episode-43-gay-business-and-marketing-made-easy-with-lgbt-travel-tourism-market-expert-colin-sines.mp3 Podcast: Play in new window Subscribe: RSS Today’s episode was so much fun. I had a chance to sit down and speak with Colin Sines who wears many hats, all of which come back to LGBT marketing specifically in the area of travel and tourism. Colin and I met last …
Read MoreDo your forms say ‘Mother’ & ‘Father’? If yes, change them!
Does your business have any kind of form(s) that you require your customers to fill out? Maybe your products or services serve both children and adults? Maybe you own a medical practice? Or the local martial arts studio? Regardless of what kind of business you own or where you work, …
Read MoreHow would you use an extra 8 hours? Beef up your LGBT efforts, of course!
I don’t know about your schedule but mine can be pretty chaotic – usually trying to fit a lot of meetings and phone calls into one day. For some reason Thursdays always seem to be my busiest days of the week. I’m usually up and out early, attending events, going …
Read More#42: Expert Interview with Dr. Ronni Sanlo [Podcast]
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http://traffic.libsyn.com/jenntgrace/gay-business-marketing-podcast-episode-42.mp3 Podcast: Play in new window Subscribe: RSS Hello and welcome to episode #42 of the Gay Business & Marketing Made Easy podcast I am your host Jenn Grace. As always I thank you so much for taking the time out of your day to listen to this show. I …
Read MoreHow do I know what pronoun to use? Just ask!
I was meeting with a colleague and we were talking about a challenge her wife had just recently faced as it related to a new LGBT person working for her. Her wife recently hired a young woman who was very masculine in appearance – what you might call a ‘butch …
Read MoreIf you’ve got it, flaunt it: How to be more effective in your LGBT Marketing (Part 5 of 5)
The last 4 posts in this series have run the gamut of things you can do to help improve your outward appearance to the LGBT community and be more effective. My message in this post is simple – don’t be shy! Far too often large companies, businesses, and individuals – don’t promote themselves …
Read MoreStereotypes are a Losing Battle: How to be more Effective in your LGBT Marketing (Part 4 of 5)
This is part 4 of 5 of the 5 part series of How to be more Effective in your LGBT Marketing. We are going to talk about how stereotypes are a losing game. Stereotypes are just plain bad news and you are damned if you do damned if you don’t, so …
Read More#41: Expert Interview with Jeff Berger [Podcast]
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http://traffic.libsyn.com/jenntgrace/epi_41_interview_jeff_berger_national-association-of-gay-lesbian-real-estate-professionals.mp3 Podcast: Play in new window Subscribe: RSS I had the great pleasure of talking with Jeff Berger on today’s podcast. Jeff is the founder of the National Association of Gay & Lesbian Real Estate Professionals (NAGLREP) and shared some great insights on more effective marketing to the LGBT …
Read MoreCan you always keep track of your employees?
A couple of years ago in Portland, Oregon an LGBT customer received his receipt from the local Apple store with the email address input as “fag.com.” As a business owner, professional, someone with employees – what is your reaction to this? If you are marketing to the LGBT community I …
Read MoreThere will always be a crank pot in the crowd…
I have two kids so the phrase crank pot comes up often in my house. A crank pot meaning someone who’s just cranky about something in general. In this post I want to point out a crank pot who reached out during my book launch. I have a very large …
Read More#40: Are we going to get to #1 on the Amazon Best Seller List? It’s book launch time! [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM-epi-40-book-launch-of-no-wait-you-do-look-gay.mp3 Podcast: Play in new window Subscribe: RSS This week’s podcast is all about my virtual book launch. A much shorter episode than usual, that is filled with so much love and gratitude to you the listener and reader. I really appreciate you! 🙂 Now through Friday is the virtual launch of my …
Read MoreWhat is so symbolic about the rainbow within the LGBT community?
During a meeting I was talking about pride parades and made a comment about rainbows. One of the people I was sitting with said “I had no idea rainbows are a sign of gay pride.” It never occurred to me that people wouldn’t know that rainbows were a symbol of lesbian, …
Read More#39: The Burger King ‘Proud Whopper’ Case Study [Podcast]
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http://traffic.libsyn.com/jenntgrace/gbm_ep39-NGLCC-recap-and-Burger-King-Case-Study-8-7-2014.mp3 Podcast: Play in new window Subscribe: RSS Below are the items mentioned in this episode of the podcast. Where’s the Beef in Burger King’s ‘Proud Whopper’ Campaign? How Burger King Recently Brought Out The Intolerance Of Facebook Christians (Video) Three (3) critical mistakes you don’t want to say in …
Read MoreThree (3) critical mistakes you don’t want to say in a crowd of LGBT people…
At this point you’ve heard me talk about my 2nd book (available on Amazon), “No, wait… You do look gay! The 7 Mistakes Preventing You from Selling to the LGBT Market.” During my book launch I had the wonderful opportunity to provide copies of the book to many loyal followers at the National Gay …
Read MoreIt’s Time to be Inclusive: How to be more Effective in your LGBT Marketing (Part 3 of 5)
This is part 3 of 5 of the 5 part series of How to be more Effective in your LGBT Marketing. Understanding how to put together an effective advertisement for your LGBT marketing can be tricky. We are going to talk about knowing when the right time to be inclusive in …
Read MoreThe Art of Being Subtle: How to be more Effective in your LGBT Marketing (Part 2 of 5)
This is part 2 of 5 of the 5 part series of How to be more Effective in your LGBT Marketing. Understanding how to put together an effective advertisement for your LGBT marketing can be tricky. We are going to talk about the Art of Being Subtle. When creating ads …
Read More#38: Storytelling with Stacy Morataya-Pilkington [Podcast]
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http://traffic.libsyn.com/jenntgrace/gbm-ep-38-interview-with-stacy-7-21-2014.mp3 Podcast: Play in new window Subscribe: RSS In this new podcast, I had the pleasure of interviewing a close friend and colleague on the show. I lovingly refer to her as an operational genius, but you can just call her Stacy (Morataya-Pilkington). This interview covers many topics and her …
Read MoreTailoring Your Message: How to be more effective in your LGBT Marketing (Part 1 of 5)
This is part 1 of 5 of the 5 part series of How to be more effective in your LGBT Marketing. Tailoring your message is one of the key things you must do to have success in your LGBT outreach. In my book “No, wait… You do look gay! The 7 …
Read MoreHow to be more Effective in your LGBT Marketing (A 5 part series)
Understanding how to put together an effective advertisement for your LGBT marketing can be tricky. There are a lot of factors at play. Below are my 5 tips to help you be more effective. Tailor your message If you are reaching out to the LGBT community, you need to …
Read More#37: The 7 Mistakes Preventing you from Selling to the $830 Billion LGBT Market [Podcast]
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http://traffic.libsyn.com/jenntgrace/gbm-ep-37-no-wait-you-do-look-gay-7-4-2014.mp3 Podcast: Play in new window Subscribe: RSS In this podcast I proudly discuss my newest project, which is my 2nd book. I give insider info on the book and share how you can buy books in bulk and get some amazing bonuses! Listen to learn more! Play the …
Read MoreDeveloping Partnerships within the LGBT Community
In the blog post titled “Internally Communicating LGBT Marketing Strategies to your Employees” we covered a few critical areas. We touched upon the topics of external perception versus internal perception, we discussed the value of employee resource groups (ERGs) within your organization and I also demonstrated a real life example …
Read MoreWhat’s new in June for Pride Month?
So this Marketing Friday is going to be a little different than usual. I am hard at work preparing to launch the 30 days – 30 voices – Stories from America’s LGBT Business Leaders project. This means every single day in June there will be a new blog post and a new podcast for you to …
Read More#36: Storytelling with Dina & Dom of Teazled LGBT Greeting Cards [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_epi36-Dina-Dom-Teazled.mp3 Podcast: Play in new window Subscribe: RSS This podcast interview is with Dina & Dom, founders of Teazled Greeting Cards, which is a company that focuses exclusively on creating cards for LGBT people and families. We talk about our families, how they came to founding their company and many …
Read MoreDo you only work with gay people?
This post is about an interaction I had with my Mother over the holiday. I was at my Mom’s with my wife and kids to celebrate the holidays. She had asked me how my book was selling so I started telling her and gave her a promotional bookmark. She leans in towards me and whispers …
Read MoreDefining what Inclusion Based Marketing is
In this post I want to discuss inclusion based marketing. The idea of inclusion based marketing is always on my mind because it is so vital to a successful LGBT outreach plan. In my book I spent quite a bit of time explaining what this is and why it is important. In episode …
Read More#35: Storytelling with Ann Jenrette-Thomas [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_Epi_35_Ann-Jenrette-Thomas.mp3 Podcast: Play in new window Subscribe: RSS Today’s interview is with Ann Jenrette-Thomas of Esquire Coaching Inc. Ann and I had a great conversation around being an LGBT business owner, coming out to our families, how to leverage being a lesbian in business and all of the wonderful things …
Read MoreIs it really ‘just a phase?’ 3 ways you are offending LGBT people and don’t even know it.
For new readers and repeat visitors, I write about business etiquette and the nuances of the lesbian, gay, bisexual and transgender (LGBT) community. In this post I address the phrase, “It’s just a phase…” Most of what is written here is aimed to educate you on what not to say in a business …
Read MoreDeconstructing a Monolithic Myth from a Marketing Perspective
This is a guest post from Melanie McMillan, the Public Relations Director for Keiler (www.Keiler.com) Guilty as charged. I, a straight woman who works as a public relations professional, bought into the common assumption that gay Americans have a greater disposable income than the rest of the populace. In my …
Read More#34: How LGBT Chambers of Commerce can change your Business & your Life [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_Epi_034_LGBT-Chamber-of-Commerce.mp3 Podcast: Play in new window Subscribe: RSS Today’s podcast is all about LGBT Chambers of Commerce. Yes, you’ve heard me talk about them in the past but today we do a deep dive in how they can change your business and possibly even your life. They have been a …
Read MoreWhen is ok to “come out” to your doctor?
This blog stems from a question from a friend who is a Family Nurse Practitioner (FNP) and has encountered a similar situation a couple of times when treating her lesbian, gay, bisexual and transgender (LGBT) patients. To best understand the situation she provided me with a document from the Rhode Island Department …
Read More#33: Storytelling with Christin Mell [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_Epi_33_Christin-Mell-Tello-Films.mp3 Podcast: Play in new window Subscribe: RSS I am pleased to bring you a fun episode of the Gay Business & Marketing Made Easy podcast! Today we talk with Christin Mell, the co-founder and CEO of tello Films. We discuss her film making calling at an early age, what …
Read MoreTax day is here. Thank you Edie Windsor!
Today is April 15th. It is the dreaded tax day for many. Fortunately I am not scrambling and did my taxes months ago but I know this is top of mind for many people. It is likely top of mind for many LGBT couples, as it is the first time …
Read MoreBe SMART: 5 steps to measuring your progress (Part 6 of 6)
Wow, we are finally at the conclusion of the 6 part series about Maximizing Your LGBT Outreach with a Solid Plan. I have enjoyed covering the 5 parts of creating an effective plan with you. From determining who you are marketing to, to figuring out how you are better than …
Read MoreRelationship Building Requires a Strategy (Part 5 of 6)
Thanks for checking out part 5 of 6 of the Maximizing your LGBT Outreach with a Solid Plan. This has been such a great series of posts to write for you. Many of you have taken the time to write to me and express how this has helped you and I …
Read MoreWhere do I begin my LGBT outreach efforts? (Part 4 of 6)
Thanks for stopping by to read part 4 of 6 on Maximizing your LGBT Outreach with a Solid Plan. We first discussed the 5 questions to ask yourself to help create a solid plan for your LGBT Outreach efforts. Then we took a dive into the question of who am I trying …
Read MoreThinking Outside the Box: How to Define Your Competitive Advantage (Part 3 of 6)
This is the third post in a 6 part series. The first post was titled “Maximizing your LGBT Outreach with a Solid Plan,” if you haven’t checked that one out, go back to it when you are done here. In that post we discussed 5 questions to ask yourself to …
Read MoreDefining Your Target Market (Part 2 of 6)
Today we are going to do a deep dive into defining your target market. In a post titled “Maximizing your LGBT Outreach with a Solid Plan” we discussed 5 questions to ask yourself to help create a solid plan. In that post the first question was “Who am I trying to market …
Read MoreMaximizing Your LGBT Outreach with a Solid Plan (Part 1 of 6)
Marketing to the lesbian, gay, bisexual and transgender (LGBT) community requires a plan. Positioning yourself as the go-to person for the community in regards to business transactions requires a strategy and a plan as well. You have to be logical in your approach. You can’t just put a rainbow sticker …
Read More#32: Storytelling with Mary Malia [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_Epi_032_Mary-Malia.mp3 Podcast: Play in new window Subscribe: RSS This podcast interview is with the Gay Girl Dating coach Mary Malia. We cover all sorts of things in this podcast but really dive deep into the marketing concepts that can effectively reach a lesbian audience. We had a great conversation and …
Read MoreHow intimate is too intimate in a business setting? What questions are off limits?
This question from a friend comes from a lively discussion I was having with a handful of colleagues. As you may know by now I often dedicate blogs to answering questions that some may find uncomfortable to ask for fear of being judged or afraid they may offend someone if they do …
Read More#31: Increase Your Market Share Through Authentic Communications [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_Episode_31_Webinar_recording.mp3 Podcast: Play in new window Subscribe: RSS So this weeks podcast is a little bit different. This is the audio recording of my March 19th webinar that I did. As you may know I do webinars every single month. I’ve heard from many podcast listeners that you just can’t …
Read MoreLGBT customers do not respond to assertiveness
Here we are in the final installment of the “The 7 Deadly Sins of Ineffective LGBT Communications.” I hope you’ve enjoyed this series and it proved to be valuable to you. By now you probably know this entire series came up because of my belief that 98% of miscommunication blunders …
Read MoreWhich lesbian is the ‘man’ in the relationship?
This blog post comes from a conversation I was having with a fellow lesbian. I was interviewing her for my 30 days – 30 voices – stories from America’s LGBT business leaders podcast project. I was telling her about my first book called “But You Don’t Look Gay…”, and explaining how I came up …
Read MorePeacemaking in the Gay Dog Wars…
This blog post is from a colleague of mine, Debra Vey Voda-Hamilton. She is a mediator who works with LGBT couples and their pets. She shares her perspective of what happens when married LGBT couples divorce and how that impacts the couple’s pets. She’s a wealth of knowledge so I …
Read More#30: Storytelling with Kathy Borkoski [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_Epi-30_Kathy-Borkoski.mp3 Podcast: Play in new window Subscribe: RSS So we are talking to Kathy Borkoski today who in my opinion is the true definition of an entrepreneur. She focuses on building solutions to problems business owners face. We connected because I was researching proposal software for a client and previous …
Read MoreWhat’s the business impact of ridiculous proposed laws across America?
A few years back I was in a Facebook conversation with a friend about the ridiculous nature of Arizona’s Senate Bill 1062. I was so intrigued by her comments that I told her to head over to my Facebook page and post there so we could get the conversation going with other people …
Read MoreAre you insulting potential LGBT customers?
Welcome to part 5 of 7 of the “The 7 Deadly Sins of Ineffective LGBT Communications.” We are moving right along on all of the ways that you can improve your communication skills within the LGBT community. This whole series has been based on what simple idea – that I believe …
Read MoreWhat is Inclusion Based Marketing?
I want to discuss inclusion based marketing. The idea of inclusion based marketing comes up often in this blog and podcast. I first talked about it in episode 11. In this podcast I addressed diversity and inclusion and how those two play together in marketing efforts. Diversity and inclusion are very …
Read More#29: The Top 8 LGBT News Stories of February and Why They Matter [Podcast]
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http://traffic.libsyn.com/jenntgrace/GBM_Epi_029-8-great-things-in-3-weeks.mp3 Podcast: Play in new window Subscribe: RSS In the last episode of the podcast I made mention that the media is the gift that keeps on giving these days. There is so much going on for LGBT equality its hard to keep up with. Today I am going to …
Read MoreThe 3 Key Ways Coke Scored a Touch Down with their LGBT Marketing
Were you one of the 111.3 million viewers who watched the 2014 Super Bowl? According to Nielsen this was the most-watched U.S. TV telecast of all time. I watched it, like many, just for the commercials. Did you see the gay couple in the Coca-Cola “America the Beautiful” Super Bowl …
Read More#28: Storytelling with Leanne Pittsford [Podcast]
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http://traffic.libsyn.com/jenntgrace/Episode_028_Leanne-Pittsford.mp3 Podcast: Play in new window Subscribe: RSS So we are talking to Leanne Pittsford today who is a woman of many titles – she is an entrepreneur, risk taker and a queer and women’s rights leader. She is also the CEO & founder of Start Somewhere, which helps organizations …
Read MoreAn important letter of LGBT inclusion from a Straight Business Owner
I would like to share with you an incredibly heartfelt letter that I received from a fan of this blog. Don reached out to me after having attended my webinar. Don’s entire letter to me embodies the reasons why I do what I do. In an ideal world there would be …
Read MoreWhy does the LGBT community seemingly hate its allies?
A prior year’s Grammys performance sparked this blog post about something I had already been aware of, but was reinforced strongly during that performance – our LGBT allies are under appreciated. Thousands of people blogged about that performance a few years ago- this post isn’t like the others. Honestly, some LGBT folks are …
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