Resources

 

 

Below is the list of resources from Beyond the Rainbow: Personal stories and practical advice to help your organization reach the LGBTQ market.

 

 

Chapter One

State-by-state LGBTQ discrimination laws – www.lgbtmap.org/equality-maps/non_discrimination_laws

LGBTQ Population Size Data – www.gallup.com/poll/201731/lgbt-identification-rises.aspx

Chapter Two

Community Marketing Inc. – www.communitymarketinginc.com

Harris Interactive – www.harrisinteractive.com

The Williams Institute at UCLA – www.williamsinstitute.law.ucla.edu

National Gay & Lesbian Chamber of Commerce – www.nglcc.org

Chapter Three

Jenn T. Grace blog posts – www.jenntgrace.com/blog/organizedposts/

Jenn T. Grace podcast episodes – www.jenntgrace.com/thepodcast

Chapter Four

Defense of Marriage Act (DOMA) – www.glaad.org/marriage/doma

Workplace focused LGBTQ Organizations to consider being involved in:

     Human Rights Campaign – www.hrc.org

     Out & Equal Workplace Advocates – www.outandequal.org

Additional LGBTQ Organizations you should know – www.diversitybestpractices.com/news-articles/22-lgbt-organizations-you-need-know

Chapter Seven

Singular use they – www.americandialect.org/2015-word-of-the-year-is-singular-they

The Genderbread Person – www.itspronouncedmetrosexual.com/genderbread-person/

Chapter Eight

Attention, Advertisers: Lesbians Buy Stuff, Too – www.buzzfeed.com/laurenstrapagiel/shut-up-and-take-my-gay-money

Chapter Nine

LGBTQ Research – www.communitymarketinginc.com/lgbt-research-practice/lgbt-research-downloads/

LGBTQ-American Buying Power – www.nlgja.org/outnewswire/2016/07/20/americas-lgbt-2015-buying-power-estimated-at-917-billion/

Hispanic-American Buying Power – www.nielsen.com/us/en/insights/news/2016/hispanic-influence-reaches-new-heights-in-the-us.html

African-American Buying Power – www.prnewswire.com/news-releases/packaged-facts-african-american-buying-power-tops-1-trillion-300332139.html

Asian-American Buying Power – www.nielsen.com/us/en/insights/news/2016/asian-americans-are-expanding-their-footprint-and-making-an-impact.html

Population size by race and ethnicity – www.kff.org/other/state-indicator/distribution-by-raceethnicity/

LGBTQ Population Size – www.gallup.com/poll/201731/lgbt-identification-rises.aspx

* All links were accurate at the time of publication, June 2017.