#019: Authentic Gay Marketing: Why Authenticity Matters... [Podcast] Skip to the content

#019: Authentic Gay Marketing: Why Authenticity Matters… [Podcast]

Authentic-Gay-Marketing--Why-Authenticity-Matters…
Authentic-Gay-Marketing–Why-Authenticity-Matters…

After hearing so much chatter about the CEO of Barilla Pasta and his anti-gay remarks, I have my own thoughts on this. I take a different angle than you may expect and share it all in today’s podcast.

 

 

 

 

 

To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today!

 

Below are the items mentioned in this episode of the podcast.

Marketing to the LGBT community is not for everyone

Dealing with opposition when preparing an LGBT outreach

Guido Barilla – 1st apology, letter

Guido Barilla – 2nd apology, video

Huffington Post article on Barilla Pasta

Stats on LGBT shopping

Check out the online course!

 

Check out the sponsors of this podcast, the Human Performance Academy, at Mentalcompass.com

 

Do you love this podcast? I’d love for you to share that with a friend. Click this link (Jenntgrace.com/Love) and it will pre-populate a Tweet to go out to your Twitter followers!

 

Are you listening to this podcast from your computer? Would you like to be listening while walking, jogging or driving in the car? You can subscribe in iTunes by going here; Jenntgrace.com/iTunes

 

 

About Jenn T. Grace

Jenn T. Grace (she/her/hers) is an award-winning author and founder and CEO of Publish Your Purpose (PYP), the acclaimed hybrid publisher of non-fiction books. Jenn has published 100+ books written by thought leaders, visionaries, and entrepreneurs who are striving to make a difference. Jenn T. Grace’s work elevates and amplifies the voices of others—especially marginalized groups who are regularly excluded from traditional publishing.

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