Everything you are learning is leading to the end result of making you better at marketing and selling to the LGBT Community. You want to leave your competition in the dust and be the frontrunner for LGBT business in your area, right? Well, the LGBT landscape is a little like the Wild West right now where the first one to market can dominate. This video training course will help you understand your strengths, your competitions weaknesses and how you can leverage this to lead in the LGBT market in your area. If you don’t know how you are different from your competition as it relates to LGBT you are at an immediate disadvantage. This course will change that. This training course comes with the Competitor Analysis Worksheet, which will walk you through step-by-step how your product and/or service is better for the LGBT community.
- Understand who you are competing with for LGBT dollars
- You will learn how to conduct a simple SWOT (strengths, weaknesses, opportunities and threats) analysis of your competitors
- You will walk away knowing how you can position yourself differently than any competition regardless of how many there are in your space
- Learn how to become the ‘go-to’ person for LGBT business by answering this ONE question that will change how you position yourself differently than anyone else
This course is one part of a full 11-part series titled Gay Sales 101:
How to Sell to the $830 Billion LGBT Market.