This course is jam packed with content designed to help you become the best in your field in marketing to the lesbian, gay, bisexual and transgender (LGBT) community! I’ve put my heart, soul, blood, sweat and tears into this product. It is designed to teach you everything there is to know about the LGBT community and how you can successfully market to it. You will learn all of the right things to say, as well as phrases and expressions you should avoid. Then I will walk you through step-by-step in crafting an LGBT outreach plan that you can execute upon to give you the competitive advantage you deserve!
This course is designed for LGBT folks and allies to the community that have good intentions but just need assistance with their communications and marketing strategy. I hold your hand through the entire course and provide multiple opportunities for you to reach out to me with questions, comments, and checkpoints.
Below are the 10 step-by-step modules that will take you from knowing very little about the LGBT community to becoming well versed in it. As well as arming you with a tailored LGBT outreach plan you can begin executing upon immediately.
- Module 1: What’s your why? And why it matters.
- Module 2: Terminology: Let’s start with the basics.
- Module 3: The LGBT Community by the Numbers. A statistical look at why marketing to the LGBT community is good for your business.
- Module 4: Advanced LGBT Terminology & Symbolism you should know.
- Module 5: Nuances within the LGBT Community. Phrases, expressions and stereotypes you shouldn’t be perpetuating.
- Module 6: Creating an Inclusion Based Marketing Plan: Tips and tricks for an Effective and Authentic LGBT Marketing Outreach Plan
- Module 7: Who are you targeting? 8-steps to understanding the demographics and psychographics of your ideal customer.
- Module 8: Leaving your competition in the dust. How to understand your strengths, their weaknesses and kick their butt while you are doing it.
- Module 9: Building strong LGBT relationships within the community: Where to go, what to do and how to go about doing it.
- Module 10: Go forth and conquer: Putting together everything you’ve learned and understanding how to measure your success.
- Bonus Module: How to Estimate your Potential Market Size
For more info on why all of this is important – watch the free video series below.
In this video you will learn three key phrases and questions you should avoid saying in business settings. By understanding the why behind them, this will ultimately help you and your business succeed within the LGBT market.
In this video we will discuss the size and buying power of the LGBT community and how this information helps build a business case for LGBT internally within an organization. I also share details on how I made the business case, my personal experience and the not so ideal outcome.
In this video we will discuss the five key questions you should ask yourself to help create a solid LGBT outreach plan. We range from who am I trying to market to – to how am I going to measure my progress? Learn all that and more in this video!
In this final video I explain what the next step is if you want to take your LGBT knowledge and planning to the next level.