This video training course will show you exactly how to use publicly available data to determine the LGBT market potential in your specific geographic area. Through a 5 step process you will walk away with very specific information on how much market potential exists for your particular business. This video training will walk through an example of a dentist located in Pike County, Pennsylvania. You will see how this dentist invested in my full training course, joined a few LGBT organizations and invested in customized marketing materials. Running the numbers we see that a total investment as low as $1,997 can yield an annual return of $87,300 – which is a return on investment of more than 44 times! Your results will vary based on your business, where you live, your industry and the concentration of LGBT people within your geographic area. But you will learn step-by-step how to calculate this for your business.
- Show you exactly how to identify the market opportunity for your business
- Show you what census data you should review broadly and more specifically around LGBT people
- How to find and review industry specific information to help formulate your market size
- Learn exactly how to calculate your potential market size in revenues and percentages
- You will know exactly where to find this publicly available data to avoid less searching and more selling, saving you time and money