Fact: The LGBT Community is not a monolith. You must treat each individual person within the LGBT community as a separate Target Market.
Learn the 8-steps to understanding the demographics and psychographics of your ideal customer.
The lesbian, gay, bisexual and transgender (LGBT) community represents over $830 billion dollars in market potential for a business who understands who they are marketing to.
Since I became involved in the LGBT business movement back in 2006 my primary mission has been to educate those around me on how to best communicate with the LGBT community.
One of the most common traps I see business owners fall into is believing that they can market to the “gay” community with a one size fits all approach. This is simply not true of marketing to the LGBT (lesbian, gay, bisexual and transgender) community.
The key to all marketing is to understand your audience. This video training tutorial will guide you through the following –
- 8 steps to understanding the demographics and psychographics of your ideal customers
- Understand how you are positioning the features and benefits of your products
- Gain clarity on where your customers are spending their time and how to reach them
- Understanding what their specific pain points are and how your product solves them