All too often the LGBT community is lumped together as one large mass of people sharing the same beliefs, values, hobbies and interests. This couldn’t be further from the truth. The LGBT community is broad and expansive like many others. If you treat your marketing efforts in this manner you will fail. Imagine seeing a Spring Break ad with 20 year olds in an AARP magazine – would that message fall flat? The same principal applies here. Taking an inclusive approach to your marketing outreach plan will yield the best ROI (return on investment). Worksheets accompany this course to provide a hands-on interactive approach.
- You will understand how to identify your target LGBT audience in a few simple steps
- You will learn what it means to be inclusive in your marketing messages and why it is so important
- Learn the top five (5) advertising tips for more effective LGBT marketing messages
- Learn from a selection of case studies of large companies who have done this well and from those who have failed epically