This video training course will get you beyond the basics of LGBT which will give you a unique advantage over your competition. You will learn advanced terminology and symbolism designed to give you the best possible leverage in positioning your organization as the go-to resource for LGBT consumers. Marketing to the LGBT community requires a level of understanding around the meaning and implications behind certain words, phrases, icons and symbols. This course will go beyond what you’ve learned in the Terminology: Let’s start with the basics course. You will dive into deeper information designed specifically to help you understand the LGBT community better but also prepare you for having detailed and impressive conversations while working on building strong LGBT relationships within the community.
- Going beyond LGBT – learn additional terminology that is vital to your success such as cisgender, pansexuality, gender identity and gender expression
- Have you noticed the usage of rainbows in LGBT marketing? But don’t know why that’s the case? Learn the meaning behind the rainbow and when you can and cannot get away with using them in your marketing and/or advertising
- What terminology is your audience looking to hear? LGBT? LGBTQ? LGBTQIA? Rather than guess we will look at survey data that shows exactly what you should use and why
- Marriage Equality is one hot topic issue currently, but do you know any others? Learn what they are and why they matter in your marketing