Many companies who are setting out to market to the lesbian, gay, bisexual and transgender (LGBT) community often look at their existing marketing materials first. Just because you have an existing brochure that works for your business now, doesn’t mean you can simply put a rainbow flag on it and call your company ‘gay-friendly.’
This blog focuses on all of the right ways that you can market to the gay/LGBT community. I urge you to have a look around and read some of the articles that are designed to teach you how to market authentically.
On January 1, 2014 I launched a new service called the “Gay Marketing Critique.” All you need to do is send me your materials or a link to your website and within 5 business days I will provide you with a narrated video that highlights the following;
- My gut reaction to your materials
- Is your message clear?
- Is your tone on point?
- Are you using the correct LGBT language?
- Are you using the right imagery?
- Plus much more that is unique to each individual critique
Now, you may thinking that you don’t need to hire me or my services for a large project but you would really like me to take a look and your marketing materials to show you how to make your marketing more LGBT inclusive and illustrate how ‘gay-friendly’ your company is. I want your messaging to the LGBT community to be just right, just like you do, and now I can help you do just that!
Now I can offer that to you for a one-time price of: