The last 4 posts in this series have run the gamut of things you can do to help improve your outward appearance to the LGBT community and be more effective. My message in this post is simple – don’t be shy! Far too often large companies, businesses, and individuals – don’t promote themselves enough and flaunt what they’ve earned. The key here is if you’ve earned it. Running about town telling people how great you are for LGBT equality, when you are secretly going against it, is not what I’m talking about.
Whether you’ve won some awesome award from a local LGBT organization or you are helping run the biggest LGBT fundraiser in your area – talk about it. The community needs to know you are active, so whether that is you being recognized because you did something great or because you are truly an active part of the local LGBT community – talk about it.
There are many ways you can be more effective with your LGBT marketing but it always comes down to two basic principals – you must be authentic and transparent. Those two will always trump everything else you are doing.
If you liked this post, please enjoy the others in this series: