If for any reason what-so-ever, you are not happy with ANY aspect of the course and its contents, than simply send me a quick e-mail and I will refund 100% of your money. No hassles and we can still be friends.
Trying to market to the gay community? But don't know how? Well, join me and I will personally guide you through the process of creating and executing an outreach plan that will help you tap into the $884 billion dollar lesbian, gay, bisexual and transgender (LGBT) market!
Since I became involved in the lesbian, gay, bisexual and transgender (LGBT) business movement back in 2006 my primary mission has been to educate those around me on how to best communicate with the LGBT community.
As a busy business owner looking for a competitive edge you may be thinking marketing to the LGBT community could be right for you? That may be the case. However, are you familiar with all of the ins and outs that make the community tick?
I've been collecting data and helping business owners and professionals for over 7 years reach their potential in marketing to the LGBT community. What I have seen though is that one wrong move within the LGBT community can set you back by thousands (if not more) in sales and lost revenue.
There are nuances within the community that you need to be aware of so you aren't turning off one of 70% of potential LGBT adults who stated they would pay a premium for a product from a company that supports the LGBT community. You want to be the company the LGBT community is flocking to because you are supportive, right?
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So what are people saying about Jenn's work?
- Mary O., Financial Advisor
"[She has the] information to assist business owners with marketing to and working with the LGBT community. I especially appreciate the steps for helping me to write and implement my marketing action plan. Unlike other marketing resources..." - Janet M., Certified Public Accountant
"Finally, a guide to help demystify the LGBT community. ... I felt like I had a friend who was talking me through the process. Jenn is frank, funny, and full of very useful information. Before this...I felt like I was swimming in uncharted territory." - Maria K., Business Coach
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So here's exactly what you get
This course is jam packed with content designed to help you become the best in your field in marketing to the lesbian, gay, bisexual and transgender (LGBT) community! I’ve put my heart, soul, blood, sweat and tears into this product. It is designed to teach you everything there is to know about the LGBT community and how you can successfully market to it. You will learn all of the right things to say, as well as phrases and expressions you should avoid. Then I will walk you through step-by-step in crafting an LGBT outreach plan that you can execute upon to give you the competitive advantage you deserve!
This course is designed for LGBT folks and allies to the community that have good intentions but just need assistance with their communications and marketing strategy. I hold your hand through the entire course and provide multiple opportunities for you to reach out to me with questions, comments, and checkpoints.
Summary of exactly what you get:
Below are the 10 step-by-step modules that will take you from knowing very little about the LGBT community to becoming well versed in it. As well as arming you with a tailored LGBT outreach plan you can begin executing upon immediately. Click here to buy this course today!
Module 1: What’s your why? And why it matters.
Module 2: Terminology: Let’s start with the basics.
Module 3: The LGBT Community by the Numbers. A statistical look at why marketing to the LGBT community is good for your business.
Module 4: Advanced LGBT Terminology & Symbolism you should know.
Module 5: Nuances within the LGBT Community. Phrases, expressions and stereotypes you shouldn’t be perpetuating.
Module 6: Creating an Inclusion Based Marketing Plan: Tips and tricks for an Effective and Authentic LGBT Marketing Outreach Plan
Module 7: Who are you targeting? 8-steps to understanding the demographics and psychographics of your ideal customer.
Module 8: Leaving your competition in the dust. How to understand your strengths, their weaknesses and kick their butt while you are doing it.
Module 9: Building strong LGBT relationships within the community: Where to go, what to do and how to go about doing it.
Module 10: Go forth and conquer: Putting together everything you’ve learned and understanding how to measure your success.
Bonus Module: How to Estimate your Potential Market Size
You'll get instant access to the course after completing the payment process.
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Jenn T. Grace