My story begins in 2005 when a project, at my then employer, lead me to this thing called the LGBT (lesbian, gay, bisexual and transgender) Business Movement. For the longest time I had heard people talking about the LGBT equality movement but not as it relates to business. This is a journey I have been on for over a decade and it is increasingly more exciting by the day.
My background is marketing. I eat, sleep and breathe all things marketing. I am filled with passion in helping individuals, companies, and leaders be the best they can be and have the best marketing strategies to go along with it. Overtime my focus within marketing has narrowed quite a bit. When I first set out on this career path I had been doing site architecture for websites, search engine marketing, search engine optimization, managing large print runs, doing page layout, brochure design, social media and much, much, more. Like I said; marketing is a passion.
But as I dipped my toes in the different areas of marketing I instantly fell in love with the niche area of marketing to the LGBT community. This is a unique group of consumers, who many brands find to be a loyal target audience. It is in this area that I’ve developed my craft which brings me here, to this blog, today.
On a consistent basis I am asked questions relating to the LGBT community, LGBT business or marketing in general, and I am always thrilled to engage and get fired up about educating someone who is looking for more information. My personal mission is to engage you, educate you, and inspire you to take action in your community. The topics that will be discussed on this blog will range in variety. I am an entrepreneur, a marketing maven, and an advocate for the LGBT business community. Under these umbrellas there is a lot to talk about that I hope will spark you to take action. As the expression goes,I wear many hats, and this I see as an advantage because it affords me the opportunity to see things from a variety of perspectives. My end goal is to aid in the economic development and enhancement of LGBT individuals, business owners, and community leaders through education and inspiration to create a better environment for all who follow us.
I debuted my podcast February 2013 as the primary way for me to get my message across and the word out. I based it around every day interactions and encounters I have, reader/listener feedback and questions, knowledge that I’ve accumulated over time and interviews with experts. I encourage you to leave comments on this blog or e-mail with things you’d like to see here at blog[at]jenntgrace.com.
I look forward to sharing my story and knowledge with you and would love to hear from you!