In the blog post titled “Marketing to the LGBT Community” I pointed out two critical components for effectively targeting the lesbian, gay, bisexual and transgender (LGBT) community. Authenticity and transparency. These two core principles are paramount when targeting the LGBT community because many LGBT consumers are more aware of LGBT non-discrimination policies, practices, and treatment …
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Podcast: Play in new window Listen to this great (and entertaining) interview with Heather Cox as we discuss – • Supplier Diversity • LGBT Business Certification • Certification as a marketing tool • Buying from each other I had a chance to sit down with Heather Cox of Certify My Company recently and ask her …
If you have found this blog post then it means we have at least one thing in common; you are looking into marketing to the lesbian, gay, bisexual and transgender (LGBT) community and I am the one who can help teach you what you need to know. This blog contains all sorts of information on …
Who is Jenn?
I teach straight people how to market to gay people and gay people how to market themselves. If this is you, then you’ve come to the right place! My mission is to empower you to be more effective at marketing to the LGBT community.
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Gay Marketing 101
Awesome, you’ve found my website! Chances are though you are feeling a bit overwhelmed. Don’t worry, help is here. If this is all new to you, let me guide you to Gay Marketing 101 to help you make the most of this website.